Buying, marketing, and selling are all essential parts of your business that together can make you a profitable retailer. This free guide walks through tips that we learned from retailers for retailers at The Running Event 2015 that apply to all industries.

1. TIPS FROM THE RUNNING EVENT 2015

2. BUYING TIPS
To be a successful buyer, you need to create solid relationships with your
vendors, sales reps, and customers. Additionally, you need to use your
data to know:
■■ What has performed well in the past
■■ What the current trends are
■■ What your customers want

3. “If we’re not listening to our customers,
we’re not learning and developing a
relationship with them.”
– Tom Griffen, Retail Trainer at The Mann Group

4. MARKETING TIPS
It is essential that you have a marketing strategy that attracts customers
to your store. The selling process begins before a customer enters your
store and continues long after they leave. You can start by:
■■ Capturing your target audience through personalized campaigns
■■ Creating a brand that aligns with your values and beliefs
■■ Offering a compelling customer experience

5. “Retailers: align with brands that are
going to bring more people in. Brands
that people believe in.”
– Tom Flierl, VP Marketing and Business Strategy at Hanson Dodge Creative

6. SELLING TIPS
A successful selling strategy combines people and technology. Are you
equipped with the following?
■■ An educated staff that is good at selling your products
■■ An omnichannel experience that allows customers to shop online
■■ Retail technology that processes sales

7. “It is important that your staff is
educated and then they educate
the customer.”
– Karen Roberts, Owner of Get Fit
7

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