1. 2011 MEDIA KIT
Australia’s Specialist Retail Publisher
Retail Media offers a fresh approach to delivering news, information, statistics,
market trends and editorial insight via its publications, focussing on Grocery,
Pharmaceutical and Convenience Store (P&C) markets. To reach the
decision-makers in these dynamic markets, contact (02) 9890 1199.
RetailWorld
www.retailmedia.com.au

2. RetailWorld
FOR BRAND AND campaign, which is the basis for the ultimate Retail World also undertakes significant research
PRODUCT MARKETERS goal – a successful consumer promotion. on category shares, which is published in the
December issue. Our own research is backed
R
etail World is the premier So before every consumer campaign, by Nielsen data nationally and Mintel research
national news magazine serving communicate your initiatives to the trade with an internationally.
the grocery trade. advertising campaign in Retail World.
AUDIENCE
• It is the best targeted media option that
EDITORIAL
provides a unique advertising channel to Retail World goes straight to the desks of
directly inform and engage the grocery trade at Retail World is backed by a strong team of the key decision-makers at head office and
an affordable cost-per-thousand. specialist writers and columnists and provides supermarket level. Owners and managers –
• An advertising campaign in Retail World is readers with news, analysis and commentary – both chain and independent – receive Retail
the backbone of a strategic and tactical trade everything needed to build their business. World every fortnight.
ISSUE SPECIAL BUSINESS BOOKING MATERIAL
DATE CATEGORY REVIEW FRESH COVERAGE REVIEW DEADLINE DEADLINE
Hair Care
Nutritional International Store Equipment
May 23 Personal Care (Including FRESH May-03 May-09
Supplements Foods (Bakery and Deli)
Colourants)
Technology:
Frozen Security
Jun 6 Paper Goods Smallgoods Tasmanian Review May-17 May-23
Vegetables Super/Insurance/
Payroll
Beverages (Soft
Drinks, Energy Christmas Store Equipment
Jun 20 Spreads Tobacco FRESH IGA Expo May-27 Jun-06
Drinks, Water, Merchandising (Refrigeration)
Cordial)
Dried Fruit & Boxed Packaging &
Jul 18 Canned Fruit Frozen Foods FRESH Half Yearly Review Jun-27 Jul-04
Cooking Nuts Confectionery Design
Personal Care
(Including
Asian Food &
Aug 1 Pest Control Depilatories, Cosmetics FRESH In-store Services Jul-11 Jul-18
Rice
Deodorants &
Talc)
Transport,
Stationery Logistics &
Skin & Sun
Aug 15 Salty Snacks (Home & Tobacco Warehousing Jul-25 Aug-01
Care
Office)
Financial Services
Dairy Case
(Including Deli (Shelf
Aug 29 Bread Salad Dressing FRESH WA Review Overstocks Aug-08 Aug-15
Yoghurts, Dips Stable)
& Cream)
Summer
Ice Cream & Summer Store Equipment
Sep 12 Pet Needs Oral Care Entertaining Aug-22 Aug-29
Desserts Beverages (Shop Fitting)
(Fresh: Meat)
Technology: POS/
Summer Security
Sep 26 Condiments Baby Needs Coffee FRESH Entertaining (BBQ, Business Sep-06 Sep-12
Party, Picnicware) Solutions
Biscuits Christmas
Oct 10 Confectionery Cheese Tri Media Sep-19 Sep-26
(Snacking) Marketing
Recruitment &
Oct 24 Smallgoods Tobacco Gluten Free FRESH Training Oct-04 Oct-10
Financial Services
Desserts
(Cones/
Hair Care
Toppings/ POP: In-store
Nov 7 Fruit Juice (Including SA Review Oct-18 Oct-24
Water Ices/ Media
Colourants)
Jellies/
Puddings)
Family Prepaid Laundry Summer
Nov 21 Sugar FRESH Franchising Oct-31 Nov-07
Planning Communication Needs Entertaining
Dec 12 Retail World Annual Report 2011 Nov-14 Nov-21

3. UPDATED 12/04/11 BLACK system for accurate colours.
FREQUENCY PACKAGES
CASUAL 12x 23x
April 25, 2011
Full Page $9590 $8690 $8250
Double Page Spread $16,300 $15,015 $14,310 New from
Half Page Spread $9800 $8910 $8580 Cadbury Dairy Milk
Half Page $5700 $5160 $4905
Quarter Page $3100 $2805 $2675
285mm 340mm
KEY POSITIONS (Subject to availability)
Inside Front Cover DPS (Pg 2+3) $17,325
Double Page Spread after IFC (Pg 4+5) $17,325
Centre Spread $17,325
Inside Back Cover $10,260
Category Review Cover $10,020
ERHP (ROB or Category Review) $10,020
Stitched/loose inserts, Cover Mounts, Tip ons P.O.A. Available Now
FRONT COVER MINDSPACE PACKAGES (Subject to availability)
1 Kraft FC.indd 1 19/4/11 9:16:00 AM
240mm
Wrap: Front & Back Cover $25,990 CONTACT
Blockbuster: Front & Back Cover with Inside Front Cover Spread $37,125 Bianca Velez
National Advertising Manager
Premium Mindspace: OFC Gatefold + Inside Gatefold FC Spread $46,750
P: (02) 9683 0111
+ Page 4 Full Page Ad + Outside Back Cover
E: Bianca.Velez@retailmedia.com.au
Michelle Cullen
SAMPLING OPTIONS + OTHER CREATIVE EXECUTIONS
Senior Account Manager
prices on application P: (02) 9683 0108
E: Michelle.Cullen@retailmedia.com.au
Rosanna Anderson
Victorian State Manager
RetailWorld
P: 0407 426 660
E: Rosanna.Anderson@retailmedia.com.au
2011 ANNUAL REPORT 91% read Retail World for industry news*
AD PACKS
74% read cover-to-cover and almost half
return to articles for reference*
Cover Wrap
Inside Front Cover Spread
$29,900
$19,425
62% pass it on to colleagues after use,
and half of those to two or more
colleagues in decision-making roles*
Inside Back Cover Spread $16,800
Inside Back Cover
Double Page Spread Advertorial
$11,025
$16,800
80% report that Retail World
influences ranging decisions**
88%
Full Page $10,500 use Retail World advertisements
Half Page $6300 to find out about new products*
Quarter Page $3675 *Shopability Readership Survey Results (Oct 09).
**Independent Pulse Readership Survey (Feb 09).
TAB $27,500

4. MAY 2011
RETAIL PHARMACY Retail Pharmacy is delivered
R
direct to the pharmacy, meaning
etail Pharmacy is your advertising messages
the leading industry are sent straight to the people
publication and
MAY 2011
who count.
is the most informative Transforms hair naturally
business publication NIELSEN REPORT
for pharmacy specific
business and retail- Twice yearly Retail Pharmacy
related topics. publishes the definitive State of
the Industry Report with data
• Retail Pharmacy is aimed at from The Nielsen Company on
pharmacists key OTC categories. This valuable
• Retail Pharmacy focuses on the information is highly sought
business side of pharmacy after and means these reports
• Retail Pharmacy provides have a long shelf life, providing
training/educational advertisers with longevity.
opportunities via CPE and
Health features. EDITORIAL
INDEPENDENCE
Retail Pharmacy covers all
aspects of community pharmacy Retail Pharmacy is not linked to
from industry news and medical an official pharmacy association FOR EXCITING OFFERS during May + June only, call 1800 631 283
research to shopfitting and or body. It has no bias and $2 million media investment
design, business, health features supports a wide range of voices for The Purist Company brands A’kin and Al’chemy planned from July 2011*
Proudly supporting Australian Pharmacies
and continuing education. from all involved in the industry. *Based on rate card spend
BOOKING MATERIAL ON
ISSUE HEALTH FEATURES EARLY BUSINESS BEAUTY DEADLINE DEADLINE SALE
Managing Winter
May Heart Health Colds Nutrition Refurbishing Apr 15 Apr 18 May 1
Stress Colours
Eye and State of Teeth
Jun Coughs Lenses Men’s Health Skin Care Industry May 13 May 18 Jun 1
Whitening
Care Report
Pain Male
Jul Incontinence Diabetes Aged Care POP Jun 10 Jun 15 Jul 1
Management Grooming
Smoking Mother and Banner Spring
Aug Oral Care Asthma Jul 15 Jul 20 Aug 1
Cessation Baby Groups Colours
Self-
Sep Hay fever Skin Care Sleep Aponea Allergies Dispensing Aug 12 Aug 17 Sep 1
Tanning
Hair
Women’s
Oct Antifungals Travel Health Head Lice Recruitment Care and Sep 9 Sep 14 Oct 1
Health Colourants
Further
Sun and Tummy Summer
Nov Weight Loss Ear Care Training Oct 14 Oct 19 Nov 1
Skin Care Troubles Colours
(CPE)
Dec/ Sexual State of
Complementary
Jan Health and Eye Care Ear Care Industry Nail Care Nov 11 Nov 16 Dec 1
Medicines
2012 Planning Report
20TH BIRTHDAY EDITION JUNE 2011

5. FREQUENCY PACKAGES
RETAIL PHARMACY AUDIENCE
CASUAL 3x 6x 11x
Full Page $6510 $6380 $6185 $5860
Double Page
Spread
$12,375 $12,125 $11,755 $11,135
91% read Retail Pharmacy for
industry news
87%
Half Page $8945 $8765 $8495 $8050 read Retail Pharmacy to find
Spread out about new products
Half Page $4720 $4625 $4435 $4245
Third Page $4255 $4170
Inserts National Run @ $5000 (A4 Loose Leaf)
$4040 $3830
75% read Retail Pharmacy for
training / learning new things
PREMIUM POSITIONS
72% say Retail Pharmacy is a
key or primary source of
information for their business
Front Cover + Inside Front Cover Spread $35,152
+ Outside Back Cover
Front Cover + Outside Back Cover $19,500
77% of respondents believe Retail
Pharmacy is equally or more
useful than other primary
Front Cover + Inside Front Cover Spread $26,640 information sources to make
business decisions
Reverse Back Cover $23,088
+ Inside Back Cover Spread
Inside Front Cover Spread $15,000 50% read cover to cover and
half return to articles for
reference
Opposite Contents Page $7696
First RHP in magazine $7104
Centre Page Spread
Outside Back Cover
$13,500
$8288
52% pass it on to colleagues after
use, and 21% return to it for
reference
*Cancellation deadlines 60 days/No cancellation on front covers
*Refer to website for Technical Specifications, terms and conditions
84% say they would find a training
section useful for staff within
the magazine
CONTACT
Kurt Byers
National Advertising Manager
58% to find out about consumer
campaigns to support sales
P: (02) 9683 0115
M: 0449 865 340
E: Kurt.Byers@retailmedia.com.au 63% say repeated advertising
makes them take notice.
Jimmy Aoun
Advertising Account Manager *Shopportunity Readership Survey
Results – October 2009
P: (02) 9683 0125
E: Jimmy.Aoun@retailmedia.com.au

6. CONVENIENCE WORLD
ISSUE 1. VOL 9. 2011
and sharper stories, presenting
C
readers with crucial information
onvenience World on what profitable products they
magazine is the can stock on their shelves, as well
THIS ISSUE: n CONFECTIONERY n SNACKFOODS n SPORTS & ENERGY DRINKS n CW ANNUAL REPORT n NEWS
leading magazine as giving them the knowledge on
within the Australian how to move those products off
Petrol & Convenience the shelves.
(P&C) Channel. It is the
ideal media trade option Our category features offer in-
to directly engage and depth analysis on the current state
influence the convenience of the market, trends and recent
developments in the industry and
channel at an affordable
provides a space for companies
cost. Convenience World to communicate key sales and
is the key resource that marketing strategies to retailers.
decision-makers turn to
when they are looking Our focus on retailer issues
to make an informed looks at key equipment and
purchasing decision for services which retailers need
Launching
their store(s). to successfully operate their
MARCH 2011
business, while our regular
Convenience World magazine sections, keeps readers updated
provides colourful, attractive on the latest developments in
pages with shorter, smarter key categories.
1 Ferrero TicTac FC.indd 12 3/2/11 5:01:02 PM
ON BOOKING MATERIAL RETAIL
ISSUE BEVERAGES CONFECTIONERY TOBACCO CATEGORY REVIEWS
SALE DEADLINE DEADLINE SERVICES
Sports &
Store Automotive
1 Feb-11 Jan-20 Jan-27 Energy Confectionery Tobacco Salty Snacks
Equipment Merchandise
Drinks
Functional & POP and Breakfast Telco
2 Apr-04 Mar-10 Mar-17 Confectionery Tobacco
Plain Water Displays Products Products
Fruit Juice & Forecourt Winter
3 May-16 Apr-15 Apr-18 Confectionery Tobacco Coffee to Go
Drinks Technology Merchandise
Flavoured & Business Personal
4 Jun-23 May-13 May-15 Confectionery Tobacco Food to Go
Plain Milk Services Care
Sports &
POS and Healthy
5 Jul-26 Jun-17 Jun-20 Energy Confectionery Tobacco Supply Chain
Security Snacks
Drinks
Iced Tea & Banking Bread &
6 Aug-22 Jul-29 Aug-01 Confectionery Tobacco Front of Store
Iced Coffee and ATM Bakery
Summer Time of Summer
7 Oct-14 Aug-26 Aug-29 Confectionery Tobacco Foodservice
Beverages Day trading Merchandise
Carbonated CW Annual Ice Cream & Take Home
8 Nov-15 Oct-07 Oct-10 Confectionery Tobacco
Beverages Report Slushies Groceries

7. DISPLAY ADVERTISING
CASUAL 2x 4x 6x 8x
Double Page Spread $8280 $7940 $7600 $7105 $6900
Full Page $4890 $4425 $4250 $3975 $3600
Half Page Spread $4460 $4240 $3965 $3645 $3300
Half Page $2920 $2755 $2590 $2225 $2200
Quarter Page $1920 $1710 $1500 $1290 $990
PREMIUM POSITIONS
Blockbuster (Front Cover + IFC DPS) $15,950
Wraparound (Front Cover + OBC) $13,650
Front Cover $8475
Inside Front Cover (DPS) $9970
Centre Page Spread $9250
Product of the Month DPS $8980
Outside Back Cover $6980
Inside Back Cover $5830
Category Review Cover $5930
Insert – A4 - National $5600
TRADING TERMS: Full trading terms are
PREMIUM POSITIONS ARE IN available on the website www.retailmedia.
HIGH DEMAND. com.au or from your Account Manager.
We will work with you to offer you the
best positions available at the time of
your inquiry. CONTACT
MULTI-PUBLICATION DISCOUNT Kelly Wintle
All multi-channel advertising National Advertising Manager
campaigns in Retail World, P: (02) 9890 1199
Convenience World and Retail
E: Kelly.Wintle@retailmedia.com.au
Pharmacy are eligible for a Retail
Media Group Discount.
GST Please note, these rates do not
include 10 per cent GST which will
be added at the time of invoicing.
Rates effective September 1, 2010.
Forward bookings that are confirmed
for the following calendar year will be
rate adjusted in line with that years
rate card prior to publication.

8. Specifications for advertising material
ADVERTISING SPECS
Retail Media’s preferred format is a high-res PDF file
A high resolution PDF can be generated from most Supply
programs. We recommend and accept Adobe • Quickcut
Acrobat files. • Websend
All artwork must have: • Email (limited to 10MB):
• All fonts embedded jim.wix@retailmedia.com.au
• Minimum of 300dpi • MAC CD/DVD. Posted or delivered to:
• CMYK colour mode only (no RGB or spot colours) Attn: Jim Wix, Retail Media,
• Black text to be 100% black NOT 4-colour black Level 1, 410 Church Street,
• Magazine total ink weight is less than 320% North Parramatta, NSW 2151.
• No overprint to be contained in file Approval requirements
• Artwork for full page must include • Retail Media will not accept any responsibility for
5mm bleed + trims. artwork that is not supplied in accordance with our
specifications.
Our magazines are supplied to the printer in PDF format.
It is strongly advised that all advertising is supplied to • Advertising material needs to be compliant with all
Retail Media using the above criteria and saved as a legislative law requirements within all states and
PDF to ensure the printed artwork is correct. Artwork territories of Australia.
will be flightchecked, and you will be advised if there are • Any advertising offering readers a ‘chance to win’
any problems with the PDF file you have sent. as opposed to ‘a game of skill’ must have the
relevant state and territory permit numbers present
on the artwork.
Ad Sizes Trim Bleed Type Area
Front Cover 285mm H x 240mm W 295mm H x 250mm W 265mm H x 220mm W
Full Page 340mm H x 240mm W 350mm H x 250mm W 320mm H x 210mm W
Double Page Spread 340mm H x 480mm W 350mm H x 490mm W 320mm H x 450mm W
Half Page Horizontal 152mm H x 220mm W No bleed required 152mm H x 220mm W
Half Page Vertical 310mm H x 108mm W No bleed required 310mm H x 108mm W
Half Page Double Page Spread 152mm H x 460mm W No bleed required 152mm H x 460mm W
Quarter Page Horizontal 75mm H x 220mm W No bleed required 75mm H x 220mm W
Quarter Page Vertical 152mm H x 108mm W No bleed required 152mm H x 130mm W
Third Page Horizontal 90mm H x 220mm W No bleed required 90mm H x 220mm W
Third Page Vertical 310mm H x 84mm W No bleed required 302mm H x 85mm W
Contact: Maria de Guzman on (02) 9683 0132 or maria.deguzman@retailmedia.com.au for further information.
Contact Jim Wix on 02 9683 0132 or jim.wix@retailmedia.com.au
for further information.