The document discusses foundational assets including architecture, core offerings, culture, technology, and people data. It also discusses leveraging spare capacity, utilizing new knowledge through by-product utilization, and harnessing foundational asset pools. Finally, it mentions concepts related to merchandising, logistics, pricing, marketing metrics like reach and frequency, as well as supply chain risk management.

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2. Foundational Assets
Architecture
Core
Offering
Culture
Foundational Assets
Technology
People Data
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3.  Brand Genetics
 Cyclicality of Leverage
 KVC(Key Value Category)
 Product Configuration
 Category Management
 Logistics
 Supply chain
 Online Business Model
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4. Latent Capacity
Leverage Through Spare
Capacity Utilization
New Knowledge
By – Product Utilization to
transcend Incremental
Opportunity
Harness Foundational
Asset Pool
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5. Merchandising
Brand
Logistics
Product
Position
Multiple
Pricing
Keystone
Markup
Tax Base
Customer
Dynamics
CSR
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6. REACH
Advert Exposure to
Different Persons
DMA
(Designated Market
Area)
Campaign Concept
FREQUENCY
Number of
Impressions by
Target Audience
Rating
GRP=REACHxFREQUENCY
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7.  POS (Point of Sale) Transparency
 Counter Party Compliance Conduit
 Vendor Risk Treatment Plan
 Third Party Risk Treatment Plan
 Supply Chain Matrix
 Managed Control Assessments
 Payment Portal Configuration
 Data Fluency
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