CREATIVE RISK MODEL
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
100 93 90 60
88 90 60 100
98
86
70
89
100
97
78
96
96
43
100
23
INTRINSIC MOTIVATION
VALUE WEBS
CAPABILITY INNOVATION
CREATIVE CLIMATE ALIGNMENT
CREATIVE TENSION
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CREATIVE RISK MODEL