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Just Do It: Nike’s Journey to Real-Time
Monitoring of its Digital Business
Adam Nutt
Engineering Manager
Nike, Web Engineering
• R E T 3 0 1
Demond Jackson
Site Reliability Engineer
Nike, Site Reliability
Nike
Digital
Engineering
Nike
Digital
Engineering
ADAM
NUTT
✦ Engineering Manager, Nike Digital
✦ 15+ years experience, including government, video
games, and startups
✦ 3 years with Nike, all with AWS infrastructure
DEMOND
JACKSON
✦ Lead SRE, Nike Digital
✦ 18+ years experience, mostly large enterprise w/
some consulting
✦ 3 years with Nike, primarily AWS infrastructure
Nike
Digital
Engineering
FROM TO
CONSUMER-FACING
WEBSITE, APPS, RETAIL
EPHEMERAL INFRASTRUCTURE
DEVOPS
CHANGE IN HOURS
ENTERPRISE-FACING
WHOLESALE, B2B, PRODUCT CREATION
CLASSIC IT INFRASTRUCTURE
TRADITIONAL IT
CHANGE IN WEEKS/MONTHS
Nike
Digital
Engineering
NIKE DIGITAL ENGINEERING
SERVICES APPS
Nike
Digital
Engineering
Nike
Digital
Engineering
LATENCY ERRORS TRAFFIC SATURATION
THE FOUR GOLDEN
SIGNALS
OPERATIONAL READINESS
Nike
Digital
Engineering
KEY PERFORMANCE INDICATORS
ALERTS AND RUNBOOKS
AVAILABILITY REPORTING
DASHBOARDS
NOC INTEGRATION
CANARY DEPLOYMENTS
AUTOMATED DOMAIN TESTS
OPERATIONAL READINESS
Nike
Digital
Engineering
HOW DO YOU
KEEP TRACK OF
ALL THIS?
Nike
Digital
Engineering
CHALLENGES
HIGH HEAT PRODUCT LAUNCHES
SHOCK DROPS
GLOBAL HOLIDAYS
MEMBER NOTIFICATIONS
BOTS
(Millions of users)
(Surprise sales)
Nike
Digital
Engineering
OUR NEEDS
We need to know there is an error quickly.
Seconds matter during brand events
SPEED
RESOLUTION
Our volume means minute issues only
become discoverable when we have all
the data
SCALE
We have a large, ephemeral
infrastructure. We need to monitor all of
it, easily
ANALYTICS
Metrics become significantly more powerful
when the same metric can be used in
different ways by applying live
transformations
Nike
Digital
Engineering
SPEED
RESOLUTION
SCALE
ANALYTICS
OUR NEEDS
Nike
Digital
Engineering
USING CRAWL-WALK-RUN
TO ENABLE ENTERPRISE
MONITORING
Nike
Digital
Engineering
Nike
Digital
Engineering
WHAT WILL I
GET PAGED FOR?
WHAT IS
IMPORTANT?
CPU UTILIZATION MEMORY USAGE
80%90% ERROR RATE
40%
CRAWL-WALK-RUN
CRAWL
Nike
Digital
Engineering
WHAT DO THESE NUMBERS MEAN?
ARE THEY GOOD OR BAD? DO WE
HAVE A PROBLEM?
AVERAGES CAN SMOOTH OUT ERRORS.
THEY CAN ALSO MAKE AN INSTANT
EVENT SEEM LONG LASTING
KNOWING IS BETTER THAN
NOT KNOWING
METRICS = WINNING
GAVE CONFIDENCE
DIFFICULT TO PARSE
CRAWL-WALK-RUN
CRAWL
Nike
Digital
Engineering
Nike
Digital
Engineering
WHAT IMPACTS MY
CUSTOMERS?
OPEN CIRCUITSLATENCY BAD ACTORS
CRAWL-WALK-RUN
WALK
Nike
Digital
Engineering
LEARN WHAT MATTERS. THEN
MEASURE THAT
HAVING THE PERTINENT PARTS OF
THE USER REQUEST BROKEN DOWN
IN SENSIBLE WAYS ALLOWS US TO
TRIAGE IN REAL TIME
OBSERVABILITY MEANS FINDING
ANSWERS TO QUESTIONS YOU DIDN’T
KNOW TO ASK
NEW QUESTIONS CAN
BE ASKED
EASILY UNDERSTOOD
KEY QUESTIONS CAN
BE ANSWERED
CRAWL-WALK-RUN
WALK
Nike
Digital
Engineering
Nike
Digital
Engineering
“LOOK AT WHAT YOU
VALUE AND MEASURE
THOSE THINGS INSTEAD”
CRAWL-WALK-RUN
RUN
- MICHELLE BRANCH
HTTPS://WWW.SAFARIBOOKSONLINE.COM/VIDEOS/OREILLY-SOFTWARE-ARCHITECTURE/9781492028116/9781492028116-
Nike
Digital
Engineering
INSPIRATION FROM AN UNLIKELY SOURCE
RUN
250,000/60
MINUTES/60
SECONDS=70 SHOES* PER
SECOND
Nike
Digital
Engineering
INSPIRED BY MICHELLE AND
TWITTER
INFORMS OUR FUTURE
BUSINESS DECISIONS.
ALSO FUN TO WATCH IN REAL
TIME
SHOES* PER
SECOND IS A NIKE
LAUNCH METRIC
MEASURES
WHAT MATTERS
CUSTOM KPIS
IMPORTANT FOR
OUR LINE OF
BUSINESS
CRAWL-WALK-RUN
RUN
Nike
Digital
Engineering
Nike
Digital
Engineering
Nike
Digital
Engineering
ONE LAST THING
Nike
Digital
Engineering
EASY TO IMPLEMENT. BIG WIN
FOR THE DEV TEAM
NIKE WORKED CLOSELY WITH
SIGNALFX DURING BOTH THE
ALPHA AND THE BETA
SIMPLIFY YOUR DEVOPS
ALIGNMENT ACROSS MULTIPLE
TEAMS
SMART GATEWAY
WITH TAIL-BASED
SAMPLING
MAP OUT YOUR
GEOMETRY,
INCLUDING
SERVERLESS
QUICKLY
INVESTIGATE ERRORS
AND DETERMINE
THEIR TRUE SOURCE
MICROSERVICES APPLICATION PERFORMANCE MANAGEMENT
FLY
Nike
Digital
Engineering
BE CAREFUL NOT TO
OVER INSTRUMENT
1
One service reported a single
success or failure metric and used
tags to qualify the success or failure
✦ Only report what you care about
✦ Use metric buckets
HAVING CUSTOM METRICS
LEADS TO BETTER METRICS
Our initial efforts concentrated on
reporting numbers we thought were
important. After observing the initial
metrics we were able to derive a
better set of metrics
✦ Start with what you think you know
✦ Use that knowledge to build better
metrics
THE RIGHT METRICS ARE
EASY TO IMPLEMENT
Most of our metrics are single lines of
code that expose values that already
exist. Writing many lines of code for a
single metric can signal trouble
✦ Metrics should be easy to expose
✦ Use SignalFx’s domain knowledge
to build better metrics
2 3
LESSONS LEARNED
Nike
Digital
Engineering
Nike
Digital
Engineering
TOOL URL
WINGTIPS
SIGNAL ANALOG
HTTPS://GITHUB.COM/NIKE-INC/
WINGTIPS
HTTPS://GITHUB.COM/NIKE-INC/
SIGNAL_ANALOG
Nike
Digital
Engineering
MONDAY
WEDNESDAY
TUESDAY
RET202-L
Leadership Session: AWS
Retail with Nike, River
Island, and Infosys
Wednesday, Nov 28, 11:30
AM - 12:30 PM – MGM,
Level 3, Premier Ballroom
316
NIKE & SFX @ REINVENT
ANT203
Introduction to Amazon
ElasticSearch Service
Tuesday, Nov 27, 4:00 PM -
5:00 PM – Aria West, Level
3, Ironwood 5
DAT315
Building a Social Graph at
Nike with Amazon
Neptune
Wednesday, Nov 28, 12:15
PM - 1:15 PM – Venetian,
Level 2, Venetian Theatre
RET301
Running Nike’s Digital
Transformation
Monday, Nov 26, 1:00 PM -
2:00 PM– Aria East, Level 1,
Joshua 9
DAT320
Becoming a Nimble Giant:
How Amazon DynamoDB
Serves Nike at Scale
Tuesday, Nov 27, 2:30 PM -
3:30 PM – Aria East, Level
2, Mariposa 5
DEV312
Fully Realizing the
Microservices Vision with
Service Mesh
Tuesday, Nov 27, 1:00 PM -
2:00 PM– Aria West, Level
3, Juniper 1

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