Pavel Pourmal has over 10 years of experience in digital marketing, analytics, and web analytics. He has worked in roles analyzing website and social media performance, creating customized reporting dashboards, and managing relationships with analytics providers. Pourmal also has experience consulting with clients to identify key performance indicators and implement best practices in website tagging.

1. Pavel Pourmal
Digital Marketing & Analytics Specialist
2147 W. Belmont, Chicago IL. (217) 714-7104, ppourmal@gmail.com
Professional Experience
The Drawing Room, Chicago IL
Line Cook, May ‘14 to Present
· Multitasked in preparation of high end dishes and supported Chef and Su Chef
· Recruited additional staff to fill human resources needs through networking
· Excelled in high intensity environment
Humana, Chicago IL
Freelancer, September ’13 to December ‘13
· Processed traffic and user activity requests via IBM CoreMetrics Analytics software
· Created and tested tracking tags for marketing campaign landing pages
· Managed relationship with analytics provider
· Provided monthly, weekly and daily highlights via excel and power point
BayRu, Morton Grove IL
PPC Specialist, July ’13 to August ‘13
· Utilized Yandex Direct (Russia’s Google) to promote company via a monthly $50K PPC advertising budget
· Examined ad copy of competition and made recommendations as to how to improve BayRu ad copy
· Translated ad copy between English to Russian languages
· Reported on media channel performance using SQL queries and Google Analytics
· Assisted with translating marketing messaging for in house and affiliate providers
· Examined product categories and made strategy recommendations based on product performance
American Bar Association, Chicago IL
Web Analytics Analyst, April ’13 to July ‘13
· Utilized online analytics tools to measure ABA website and social media performance
· Managed creation of membership and publication database reports on a weekly basis
· Updated Java tracking tags in Adobe CQ5 publishing software
· Provided analytics for internal research requests
· Collaborated with web managers to embed tracking capabilities into newly added sections of website
· Managed relationships with Analytics providers
Various Companies via Creative Circle, Chicago IL
Freelance Consultant, August ’12 to April ‘13
· Consulted with clients regarding web analytics needs
· Provided guidance with KPI identification and best practices in website tagging
· Audited analytics utilization and created customized reporting dashboards
Sun-Times Media (CRWN Network), Chicago IL
Digital Marketing Research Analyst, January ’11 to July ‘12
· Created sales collateral for multimedia sales teams that incorporated online traffic and demographic research
· Worked with account executives to provide high level of customer service on client and ad agency RFPs
· Utilized comScore and Adobe’s Omniture analytics products to provide analytics for a network of 44 websites that
include RogerEbert.com and the Pulitzer prize winning publication Chicago Sun-Times
· Redesigned and automated Network-wide executive level reports that analyzed both traffic and content
· Project managed upgrade of Omniture system to version V and optimized comScore publication dictionary
· Designed tracking architecture, reporting standards and procedures for new media channels including Travel &
Community content portal, Chicago Reader web properties, CST iPad and Mobile apps
· Managed relationships with product vendors and consulted on best practices
· Executed educational webinars regarding demographic and analytical capabilities, KPIs, and interface utilization
· Coordinated with vendors to produce point of view analysis of potential new resources including a case for Omniture
upgrade and value added utilization plan for comScore Ad Metrix and Mobile Metrix products
· Managed implementation of CST app analytics in compliance with Audit Bureau of Circulation standards and
increased verified circulation by over 35,000 visitors, resulting in CST surpassing the Chicago Tribune as the largest
daily newspaper in the Chicago and moving CST up in rank to the 9th largest newspaper in America by circulation
· Represented the CST brand at B2B and B2C events such as Chicago Marathon Expo, Chicago Innovation Awards,
Chicago Tech Week and various other promotional events
UBS Wealth Management, Chicago, IL
Intern Supervisor, January ’10 to May ‘10
· Actively managed recruiting and work flow coordination of four undergraduate interns
· Coordinated prospecting efforts for new clients with targeted lead generation that lead to an 80% growth in attendance
at monthly prospect seminars that eventually closed over $500,000 of new client investment
Education
Loyola Graduate School of Business: Master of Science in Finance GPA: 3.34, Feb ’09- July ‘10
Loyola School of Business Administration: Bachelors Degree in Economics GPA: 3.1, Sep ’03 - May ‘08

2. Programming Languages, Software, and Other Skills
Excel, Power Point, Adobe Omniture and CQ5, Adobe Analytics implementation Course, comScore, Google Analytics, Addthis,
FB Analytics, Vitrue by Oracle, fluent in Russian, basic Spanish, Adobe Analytics implementation Course