9 Steps to Winning Your Content Marketing MarathonLaurie Paleczny
In my recent breakout session at Content Strategy Applied USA 2014, I used running as a metaphor for how companies need to approach content marketing. It is most definitely a marathon, not a sprint. Marketers must be prepared to go on a journey when they embrace this digital strategy. Ultimately, the benefits are worth it, but it's rarely easy. It requires perseverance, patience and self-awareness about how to push your limits.
My presentation took attendees through nine steps to help them learn what to expect and stay in the race, even when it's hard. From deciding to run, defining goals and picking the right metrics to choosing the right partners and the right races, I offered insights, frameworks and case studies from our experience running alongside clients in their marathons.
9 Steps to Winning Your Content Marketing MarathonLaurie Paleczny
In my recent breakout session at Content Strategy Applied USA 2014, I used running as a metaphor for how companies need to approach content marketing. It is most definitely a marathon, not a sprint. Marketers must be prepared to go on a journey when they embrace this digital strategy. Ultimately, the benefits are worth it, but it's rarely easy. It requires perseverance, patience and self-awareness about how to push your limits.
My presentation took attendees through nine steps to help them learn what to expect and stay in the race, even when it's hard. From deciding to run, defining goals and picking the right metrics to choosing the right partners and the right races, I offered insights, frameworks and case studies from our experience running alongside clients in their marathons.
1. PORTFOLIO
bradenrapp.wordpress.com
OBJECTIVE
Obtain a creative position that showcases and challenges writing, strategic communication, and digital
production skills
EDUCATION
University of Nebraska at Omaha | 08/13-05/2015 | Omaha, NE
• Bachelor of Science; major: Journalism, Creative Media, PR & Advertising
• Second field of concentration: Creative Writing
• Honors: Dean’s List
EXPERIENCE
Freelance | Writer/Editor | 01/2014-Present | Omaha, NE
• Write and edit website and blog content for clients including hayneedle.com
• Invoice for services rendered
• Code written copy for display online
Hayneedle, Inc. | Marketing Writer/Editor | 04/2011-01/2014 | Omaha, NE
• Authored and edited marketing assets, site content, and a high volume of product descriptions
• Oversaw a pool of freelancers with concern for deadlines and budget
• Contributed to company blog
Hayneedle, Inc. | Operations Supervisor | 10/2010-04/2011 | Omaha, NE
• Administered training classes
• Managed multiple teams
• Resolved escalated issues involving customers and associates
Hayneedle, Inc. | Quality Assurance Specialist | 02/2010-10/2010 | Omaha, NE
• Analyzed telephone interactions between customers and associates
• Documented and delivered feedback
• Revamped Training and Quality Assurance departments
Hayneedle, Inc. | Customer Care Specialist | 08/2009-02/2010 | Omaha, NE
• Guided customers through sales and service issues via telephone
Holistic Healing Guide, LLC | Editor/Developer | 01/2009-06/2009 | Omaha, NE
• Designed and edited website content
• Developed website
RELEVANT COMPETENCIES
• Online Marketing
• Email Marketing
• Creative Strategy
• Branding & Identity
• HTML Scripting
• SEO
• Copy Editing
• Video Editing
• Audio Editing
• Content Management
• Wordpress
• Social Media
• Microsoft Word
• Microsoft Excel
• PowerPoint
• Adobe Audition
• Adobe Premiere
• InDesign