David Maeda has over 30 years of experience in business intelligence, database administration, and software development using technologies such as SQL Server, SSIS, SSAS, SSRS, and Microsoft BI tools. He has expertise in databases, ETL processes, and developing dashboards, reports, and analytics. Maeda has held leadership roles and has experience working with various clients across multiple industries.

1. David N. Maeda
Apex, NC
 (919) 606-5772
dave.maeda@gmail.com
SUMMARY
Highly motivated Business Intelligence Professional using SQL Server 2005 and Microsoft
Technologies. Experience manipulating various data sources to support Senior Management decisions.
Broad background in the Information Technology field with expertise in databases and transaction
management. Positions have spanned every phase of the software development life cycle. Platform
experience includes z/OS, Windows, Unix (AIX and Sun), and Linux (Red Hat and SUSE).
Demonstrated leadership abilities and team work skills as well as the ability to accomplish tasks under
minimal direction and supervision.
http://www.linkedin.com/in/dmaedancbi
TECHNICAL SKILLS
Microsoft Technologies:
SQL Server 2005 Integration Services (SSIS), SQL Server 2005 Analysis Services (SSAS), SQL Server
2005 Reporting Services (SSRS), Microsoft Office SharePoint Server 2007 (MOSS), Microsoft Visio.
MCTS: SQL Server 2005 Business Intelligence Development
MCITP: Business Intelligence Developer
Databases:
MS SQL Server 2005 and 2008, IBM DB2 UDB, MySQL 5.25
Software:
Visual Studio .NET 2005, SQL Server Business Intelligence Development Studio, PHP 5, Apache 2.2,
WebSphere Portal and App Server, VisualAge Smalltalk, ImagePlus/ESA, IMS/TM, VTAM. TSO, ISPF.
SetFocus, LLC. Apex, NC May 2009 – July 2009
Business Intelligence Master’s Program
 Implemented a Labor Analysis Business Intelligence solution for a fictitious national
construction company.
 Existing data from diverse data sources were consolidated into a uniform SQL Server 2005
database. SQL Server Integration Services was used to define imports of the data, build
scheduling packages, to define integration flow, log data error exceptions and orphaned data
and to define Database Maintenance Plans and send emails.
 Created a number of cubes, dimensions and business critical KPIs using SQL Server Analysis
Services representing aggregations in several different ways - hierarchically and using custom
groupings that the company will use to analyze performance. Created several MDX queries
according to business requirements.
 Developed several detail and summary reports including line and pie charts, trend analysis
reports and sub-reports according to business requirements using SQL Server Reporting
Services.
 Implemented business intelligence dashboards using MOSS 2007 Report Center and Excel
Services producing different summary results based on user view and role membership.
 Created score cards with executive summary dashboards using MS Office Performance Point
Server 2007 Dashboard Designer that display performance monitoring measures for sales,
sales trends, and book return rates for a fictitious book publisher deriving data from a SQL
Server 2005 OLAP data source and deployed them to SharePoint sites . The dashboards also
contain drill-down capabilities to view book sales by book category and customer, through
summary reports and sales trend charts.
 Created score cards with advanced set of dashboards using MS Office Performance Point
Server 2007 Dashboard Designer that feature executive summary measures for revenue,
overhead costs, material purchases, labor and profitability trends for a fictitious construction
company extracting data from a SQL Server 2005 OLAP data source and deployed them to
SharePoint sites. The dashboards also contain pages to view performance by employee, by
region, and by quarter enabling end-users to make filter selections.

2. PROFESSIONAL EXPERIENCE
North Carolina Trout Unlimited State Council Apex, NC Mar 2005 to Present
Chairman Apex, NC Sep 2008 to Present
Vice Chairman Apex, NC Sep 2006 to Sep 2008
Secretary Apex, NC Sep 2005 to Sep 2006
North Carolina Trout Unlimited (NCTU) is a volunteer 501(c)(3) organization which facilitates about a
million dollars annually for conservation projects in western North Carolina.
 Honing leadership and organization skills in a non-profit, volunteer environment.
 Responsible for strategic planning, SWOT analysis, and general operations oversight.
 Coordination of projects and activities with other conservation organizations and Trout
Unlimited state councils at regional and national levels.
 Implemented tooling to support membership management. This entailed extracting data from
Trout Unlimited’s national system, transforming the Excel CSV format to a CSV format usable
by MySQL, and loading it onto a local MySQL database. ETL functionality was based on Java
for both Windows/Smalltalk and Linux/Apache/MySQL/PHP (LAMP) platforms. Technologies
used have included openSUSE 11.1, Apache 2.2, MySQL5.25, PHP 5, Java, JavaScript, AJAX,
and VisualAge Smalltalk 6.
IBM Corporation Multiple Locations Sep 1976 to Jul 2007
Advisory Software Engineer Bethesda, MD/ Research Triangle Park, NC 4/90 – 7/07
WebSphere Application Server Test 11/05 – 7/07
 Member of the System Test team. Focal point for z/OS testing in Research Triangle Park.
 Focal point activities included team building, configuration debugging, and test coordination
activities.
 Team responsibilities included designing test cases, insuring functional, configuration, and
platform coverage, implementing new test applications and modifying old ones, installing and
configuring test systems, and assisting with debugging defects found during test cycles.
System configuration included installing and managing the necessary databases and tools.
 Assignments included testing the Telecommunications Web Services Server and WebSphere
Application Server for z/OS. This included SOA, Parlay X, SIP, and IP Multimedia Subsystem
testing.
 Test platforms used included z/OS (including USS and OMVS), Windows, and Linux (Red Hat
and SUSE).
 Test configurations included working with DB2 8 & 9, Oracle, MS SQL, and Informix databases
via CLI, ODBC, and JDBC interfaces. Testing included SQL, stored procedures and functions.
 LDAP systems used in test configurations included z/OS and MS Active Directory.
 All test cycles were completed on schedule working within an Iterative development
environment.
 Tools included Rational Application Developer with WebSphere Integration Developer,
Parasoft’s SOATest and WebKing products, SIPp, Java, WebSphere Studio Workload Simulator
(Jibe), DB2, TSO, ISPF, JCL, z/OS Resource Management Facility, and internal test
applications.
WebSphere Portal Test 10/02 – 11/05
 Member of the Function Test team. Team Lead for the Product Support Test team and Test
Coordinator for the 5.0.2.3 release.
 Team Lead and Test Coordinator positions included project management, change
management, planning, scheduling, coordination, and mentoring of test resources.
 Responsibilities included designing test cases, insuring functional coverage, writing new test
applications and modifying old ones, installing and configuring test systems, coordinating test
coverage, assisting with debugging defects found during test cycles, and UI reviews (HTML
and CSS) for usability and inconsistencies. System configuration included installing and
managing the necessary databases and tools.
 Assignments included WebSphere Portal Content Publisher for z/OS and Personalization and
Content components.

3.  Test platforms used included z/OS (including USS and OMVS), Windows, Unix (AIX and Sun),
and Linux (Red Hat).
 Test configurations included working with DB2, Oracle, MS SQL, and Informix databases via
CLI, ODBC, and JDBC interfaces. Testing included SQL, stored procedures, triggers, and
functions.
 All test cycles were completed on schedule working within an Iterative development
environment. The 5.0.2.3 release was the only Portal release in 2005 to ship close to its
originally scheduled date.
 Work experience included a couple of projects with retail Customers to refine the Portal
Document Manager User Interface.
 Tools included WebSphere Studio Application Developer, Java, JUnit, Mercury LoadRunner,
and internal test applications.
VisualAge Smalltalk Product Development and Support 4/99 – 10/02
 Team Lead for the Product Support team. Also served as the product Escalation Manager and
the Support Planner for the 6.0 release.
 Team Lead responsibilities included project management, change management, planning,
scheduling, and coordinating Product Support activities and coverage.
 Escalation management included working with other product teams to resolve urgent
Customer issues. This included spending most of 2001 working several escalations with OEM
Smalltalk applications in manufacturing environments. We had no Escalations during 2002.
 Support Planning responsibilities included calculating product defect projections and insuring
and documenting that sufficient resources were planned for post-ship Product Support based
on the defect projections.
 Level 2 and Level 3 teams were responsible for worldwide 24 X 7 product support.
 Team responsibilities included developing and testing Smalltalk product code and working with
Customers to resolve product issues.
 The 6.0 release was delivered on schedule with an XP development methodology.
 Required an in depth understanding of Object Oriented principals (OOD, OOA, and OOP) in
both theory and practice.
 Assignments included testing Server Runtime under IMS/TM on OS/390 with DB2. Testing
included designing database functions and stored procedures.
 Tools included sUnit, Java, TSO, ISPF, JCL, REXX, SUnit, Interactive Debug, ENVY, SPA, BPS,
Lotus Notes, and custom written internal applications.
ImagePlus MVS/ESA Product Development and Support 2/95 – 4/99
 Overall Project Lead for the ImagePlus Support team and the technical product owner for the
Object Distribution Manager for OS/2 product. Also Lead Developer for the Object Distribution
Manager for Windows effort.
 Responsibilities included project management, change management, process management,
process infrastructure, escalation management, planning, scheduling, mentoring, coordination
of activities and coverage for the ImagePlus Support team and the Object Distribution
Manager on Windows Development team, and regular reports to upper management.
 Moved Development and Support operations from Bethesda, MD to RTP, NC.
 Level 2 and Level 3 teams were responsible for worldwide 24 X 7 product support.
 Support assignments included document workflow infrastructure related projects with various
insurance and government institutions.
 The Object Distribution Manager for Windows project included a port from COBOL on OS/2 to
C on Windows. This required architecting, designing, and writing the C framework for the
product port. Half the development team had never used C before.
 The Object Distribution Manager project was completed on schedule and within budget using
an Iterative development methodology. This was the first time for most of the development
team using an iterative methodology.
 Tools included DB2, PVCS, CMVC, and MS Visual C/C++.
Technical Consultant to Corporate Litigation 1/94 – 2/95
 Technical liaison to a team of lawyers from Cravath, Swaine and Moore.
 Provided technical analysis and information to litigation team.
 Case centered around project management.
 Developed a pair of Lotus Notes applets to track pertinent case information and work product.

4. ImagePlus/ESA Product Support 4/90 – 1/94
 Overall Project Lead for the Product Support team. Also a member of the Bethesda
Programming Lab ISO9000 internal audit team.
 Responsibilities included project management, change management, escalation management,
staffing, team building, mentoring, process infrastructure, process management, cross product
issue resolution, and regular reports to upper management.
 Team numbered up to 45 persons spanning three continents. Coordination was accomplished
via email, empowerment, and effective delegation. Phone calls as necessary.
 Level 2 and Level 3 teams were responsible for worldwide 24 X 7 product support.
 ImagePlus/ESA was a suite of DB2/COBOL/Assembler applications which ran in both CICS and
IMS/TM transaction environments under MVS.
 Product suite also included MSDOS and Windows workstation components.
 The Product Support team was built from scratch to world class standards. This was
accomplished through a combination of team building, process improvements, and
organizational changes.
 Work experience included projects with a number of insurance, financial, and government
institutions relating to document workflow infrastructure.
 Part of team effort to get the Bethesda Programming Lab ISO9000 certified. This enabled
products to be marketed in Europe.
 Developed a data warehouse, ETL tools, and reports to track, coordinate, and report on team
deliverables based on RETAIN, REXX, C, and Lotus Notes.
 Tools included RETAIN, IRSS, SPA, File Aid, MS Office Suite (Word, Excel, and Project), PVCS,
Expeditor, REXX, and Lotus Notes applications.
Staff Programmer San Jose 4/83 – 4/90
Senior Associate Programmer San Jose 9/81 – 3/83
IMS/ESA Data Communications Product Support 9/81 – 4/90
 Member and Team Lead of several Product Support teams.
 Team Lead responsibilities included team building, process infrastructure, process
management, project management, change management, planning, scheduling, coordinating
Product Support activities and coverage, and regular reports to upper management.
 Team responsibilities included change management, escalation management, and cross
product issue resolution.
 Level 2 and Level 3 teams were responsible for worldwide 24 X 7 support.
 Work experience included ATM and EFT infrastructure projects with several financial and
government institutions and inventory tracking projects with several transportation and
manufacturing companies.
 Tools included RETAIN, SPA, TSO, ISPF, JCL, IPCS, VM, CMS, TPNS, and REXX.
Large Systems Customer Engineer Los Angeles, CA 3/78 – 9/81
Associate Customer Engineer Los Angeles, CA 9/76 – 3/78
LA Mid-Town 9/76 – 9/81
 Onsite Customer support.
 Responsible for the installation, maintenance, change management, and availability of the
largest commercial hardware systems IBM marketed at the time.
 Tools included EREP and Omegamon.
EDUCATION
California Polytechnic State University San Luis Obispo, CA
Bachelors of Science, Electronic Engineering - Overall GPA 3.33
PROFESSIONAL ASSOCIATIONS
Institute of Electrical and Electronic Engineers (IEEE) and IEEE Computer Society.
Eta Kappa Nu (HKN) Engineering Honor Society.