Kerith Rae has over 10 years of experience in public relations, marketing, social media management, and customer service. She has a proven track record of managing teams, increasing participation and engagement, and addressing customer concerns. Her qualifications include a bachelor's degree in communication with a concentration in public relations and minors in business management and international studies from Radford University.

1. Kerith Rae
Qualifications Summary
Public Relations professional experienced in working within tough, fast-paced environments. Excellent organizational and
interpersonal skills. Hard-working, ethical, and devoted to customer satisfaction. Detail oriented and able to multi-task
efficiently. Professional and confident in interactions with individuals at all levels.
Experience Highlights:
Management and Supervision
• Established and controls multiple social media platforms for nine American Family Fitness clubs, reaching over
5, 334 people a week on one page alone.
• Manages a staff of ten and oversees three different segments within the Youth Activities department. Increased
youth participation by over 70 percent.
• Author of Radford University: Off The Record, A College Prowler College Guide
• Created and managed three committees and 25 volunteers for the LiveStrong Benefit Ball.
• Collaborates in planning, executing, and following through on classroom events, study abroad programs,
philanthropic benefit functions and company events. This is done through face-to-face meetings, telephone, and
computer mediated communication.
Customer Service and Reception
• Manages and maintains a positive social media reputation for the second largest fitness facility on the East Coast.
• Responsible for greeting and serving customers in a positive manner. Able to maintain a professional demeanor in
a high stress and fast paced work environment.
• Able to address customer concerns in a timely fashion. Functions well within a varied team of co-workers and
skill levels.
Administrative Support
• Writes and publishes stories for intranet and company websites. Maintains social media presence for company.
• Works with several different teams in creating professional presentations and recommendations for NAMI,
Goodwill Industries, and Fit4 Kids Richmond
• Actively engaged in ongoing research for a varying clientele in several different fields including: electricity,
health care, fitness, nutrition, home goods, construction, and alcohol and tobacco.
• Fulfills receptionist functions. Assists in collecting mail, executing department programs, scheduling
appointments, and engaging in internet and phone protocols. Proficient in Microsoft Office.
Employment History
Social Media Director, American Family Fitness West End, Richmond, VA
Public Relations Assistant: Rhudy & Co. Marketing and Communications Inc., Midlothian, VA
Corporate Communications Intern: Appalachian Power, Roanoke, VA
University 100 Peer Instructor: Radford University, Radford, VA
International Education Center Student Aid: Radford University, Radford, VA
Insights Editor The Tartan: Radford University, Radford, VA
Education and Training
Community Involvement
Radford University, Radford, VA (2006-2010)
Communication: Concentration in Public Relations. Member of Honors Academy and Beta Gamma Sigma
Program 1 of less than 20 certified by PRSA. Business Honors Fraternity. Expands horizons by branching
Double Minor in Bus.Mgmt. / Intl. Studies into theatre and performing arts. Previous student of People
G.P.A: 3.78 Magna Cum Laude to People Student Ambassador Program. Worked with
students with disabilities in improving their education. A
Virginia Commonwealth University 2011-2013 vid cook and world traveler. Extremely interested in fitness
Brandcenter: Creative Brand Management and nutrition. Social Media volunteer for BARK VA – a
canine rescue organization.