Results Professionals Australian Economic views 1960s to now
1. Why do so many small to medium enterprises fail?
Lack of business acumen
The myth is that most people who start small to medium enterprises are
entrepreneurs.
Along with the fatal assumption that an individual who understands the technical
work of a business can successfully run a business that does that technical work.
web: resultsprofessionals.com blog: kerylfedrick.blogspot.com
3. 1950-1960’s Australia
The Baby Boomers
Post war building and economic boom
Black and White TV introduced
Telephone became available to most
Women stayed at home and took care of the family
Less than 100 cars per 1,000 persons
Cost of the car was 68 times the average weekly wage.
Home Loan Interest rates 3%-5%
CPI average 11.495
Consumers shopped locally, there was little other choice available
5. 1960 – 1970’s Australia
Gen X
A period of change
Car ownership became affordable
More than 400 cars per 1,000 people
More women entering the workforce meant they had the means to provide for
themselves
Home Loan Interest Rates
5% - 10.4%
Inflation rate average 2.7
CPI average 13.565
Consumers blended shopping locally with occasional trips to larger Metropolitan
centre's
7. 1970’s – 1980’s Australia
Gen Y’s
Major reforms in health, social security, foreign affairs, education
•Bankcard is launched
•Medicare is launched
•Compact discs launched
•First mobile phone launched
•IBM pc is launched
•Internet is launched
Most Australians expect to have a fixed line phone in their home.
0G network established for mobile phones in cars.
With mobility, large scale shopping centre's are starting to be developed bringing Major Department
stores to the suburbs.
Home Loan Interest Rates
10.4% - 17%
Inflation rate average 10.82%
CPI average 28.2325
Convenience starts to impact local shopping
9. 1980’s – 1990’s Australia
Gen Y
The decade of entrepreneurial excesses
Australia connects to the internet
Motor Vehicle ownership steadily increases to one in two.
16% of Australian homes have access to the Internet
Average portion of income spent on housing 35.4%
Home loan interest rates
9.13% - 17%
Inflation rate average 8.41%
CPI average 70.2675
11. 1990’s – 2000’s Australia
Gen Y
The decade of Reform and Technological Change
Suffering from the effects of the recession we had to have
A decade of financial hardship
“Economic Rationalism”, and "Backlash"
“globalisation", "outsourcing", "downsizing" and "corporate restructure"
The Internet brought Australia closer to the rest of the world than it ever had before.
GST introduced
New media introduced to house-holds, the internet, pay television, and an increasing percentage of
Australians owning computers.
Most families are now two income
Average portion of income spent on housing 50%
Home Loan Interest Rates 17% - 5.5%
Inflation rates 2.2%
CPI average 113.987
Car ownership is at saturation point
13. 2000’s – 2010’s Australia
Net Gen
Australian businesses collapse leaving consumers high and dry.
25 Australian major companies collapse
GFC hits although Australia is reasonably protected
89% of Australians have access the internet at home.
Markets are polarising, brands globalising, consumer expectations rising, space retracting,
transactions digitising and economies still struggling.
Home loan interest rates 8.05% - 5.5%
Inflation rate average 3%
CPI average 165.417
New retail world with the fantastic rise of bargaining websites such as;
Groupon,which created a half a billion dollar business from a standing start in two years,
and recently attracted a US$6 billion offer from Google.
14. NOW If you are not here you are invisible!
Post pc world
16. What does a post GFC consumer look
like?
The post gfc consumer is making deliberate and considered buying choices with
a conscience, they will pay but only if it represents value.
Engaging with your customers is more important now than it has ever been.
The solutions are inexpensive and require creativity and understanding of who
your customer is and what they want.
17. What does this new customer want?
Value and Values
Customers are demanding value and want to see your business with values, social,
environmental etc. a business that is less selfish.
Discounting is out engineering real value into the offer first, we have become numb
to discounts, how low can you go.
Distinctive: Customers are sick of the cookie cutter solution to shopping centers and
are looking for a unique experience, brands with a history or a story,
Personal: Customisable, and tailored, once again customers do not want to be seen as
just another customer. Businesses and stores need to have high interaction and high
touch level, such as Apple stores
Luxury is coming back, but not faux luxury, value for money, well made, lasting luxe
Quality second hand will be the new, new
