The 2010 Hyundai Tucson received an auto satisfaction award for compact crossovers. Owners found the restyled Tucson to be a satisfying combination of expressive styling, latest technology, and value. It ranked top or tied for top in several attributes like overall satisfaction, size, styling, performance, fuel economy, safety features, and quality. Sales data showed Hyundai has significantly increased its market share and brand participation over the past years.