2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Restaurering af en højmose i Syddanmark
1. Tapio Matthew Wilkinson
JORDBRUGSTEKNOLOG | SYNOPSISEKSAMEN
Restaurering af
sjældne våde
naturtyper i
Syddanmark
STORELUNG – FYNS STØRSTE HØJMOSE
Antal anslag: 8010, inklusive mellemrum, eksklusiv indholdsfortegnelse, forside, figurer, litteraturliste og
bilag.
Afleveringsdato og sted: Afleveres 19/1 kl 12.00. Dalum Landbrugsskole
Vejleder: Freddie Skov Hundevad
2. Indholdsfortegnelse
Indledning.......................................................................................................................................................... 2
Restaurering af en højmose i Syddanmark.................................................................................................... 2
Problemformulering:......................................................................................................................................... 2
Afgrænsning ...................................................................................................................................................... 2
Metode.............................................................................................................................................................. 2
Hovedindhold .................................................................................................................................................... 2
Højmosens dannelse: .................................................................................................................................... 2
Figur 2. Introduktion til Storelung:................................................................................................................ 4
Overordnede målsætninger for Natura 2000 området Storelung:............................................................... 4
Hvilke er truslerne mod naturværdierne i højmosen Storelung? ................................................................. 5
-Ugunstige hydrologiske forhold: .............................................................................................................. 5
Igangværende pleje og genopretning. .............................................................................................................. 5
Diskussion.......................................................................................................................................................... 6
Konklusion ......................................................................................................................................................... 7
Perspektivering.................................................................................................................................................. 7
Litteraturliste..................................................................................................................................................... 8
Bilag ................................................................................................................................................................... 9
3. Indledning
Restaurering af en højmose i Syddanmark.
Naturtypen højmose er ved at forsvinde, både nationalt og internationalt, da de er blevet voldsomt
udnyttet i form af afvanding og tørvegravning. Ifølge EU-kommissionen er højmoser en af de mest truede
naturtyper i hele EU (Naturstyrelsen, 2011).
Højmosen er kendetegnet som en unik naturtype, hvor tørvemosser skaber et meget surt og næringsfattigt
miljø, hvor kun højt specialiserede dyr og planter kan trives (Larsen, 2007).
Denne synopsis omhandler plejen af højmoser, med fokus på plejen af Fyns største højmose ´Storelung´,
beliggende på Midtfyn (se bilag 1 for oversigtskort).
Jeg vil undersøge højmosernes biologi og dannelseshistorie, og de udfordringer højmoserne står overfor i
dag, for at opnå viden om tilstanden af Storelung, og for at kunne vurdere baggrunden for valgte plejetiltag,
og deres forventede effekt i forhold til højmosens fremtidige beståen.
Problemformulering:
Hvilke trusler står højmosen Storelung overfor, og med hvilke plejemetoder imødekommer man de trusler?
Hvad er udsigten til at plejetiltagene i Storelung vil medføre en god naturtilstand i højmosen ifølge
målsætningerne i Natura 2000 planen for området?
Afgrænsning
Perioden 2008-2015 danner basis for denne synopsis; Dette er 1. planperiode for Natura 2000 indsatsen i
Storelung, og vil således ikke vil omhandle 2. planperiode der forløber fra 2016-2021.
Højmosens dannelseshistorie vil omhandle tilgroningsmoser foruden hængesæk.
Metode
I forbindelse med Natura 2000 planlægningen af Storelung, har Naturstyrelsen og Faaborg-Midtfyn
Kommune udarbejdet basisanalyser, plejeplaner og handleplaner for området. Disse rapporter suppleret
med avisartikler, relevante websider og fagbøger, vil danne vidensgrundlaget for opgaven og besvarelsen af
problemformuleringen.
Hovedindhold
Højmosens dannelse:
Den grundlæggende forudsætning for højmosens dannelse, er et næringsfattigt, fugtigt område som gør at
tørvemosserne (arter af planteslægten Sphagnum) kan etablere sig (Naturstyrelsen, u.d.).
En tilgroningsmose dannes i en sø, der med tiden er blevet fyldt af visne blade og andre plantedele fra
naturen. Samtidig har tilstødende vandløb ført slam med sig. Søens bund bliver langsomt hævet. Græsser,
mosser, siv og andre vandtålende planter etablerer sig ind over søen (Bendix, u.d.). Søen er ved at udvikle
sig til en lavmose, også kaldet kær. Der findes forskellige typer af lavmoser, eller kær, alt afhængigt af
jordbundens surhedsgrad, vandforhold og næringsstoffer (Nielsen, 2006).
Den type af lavmose eller kær, der udvikler sig til højmose, kaldes fattigkær og findes på sur, næringsfattig
4. jordbund. I fattigkæret vil tørvemosser efterhånden dominere vegetationen, og lavmosen kan med tiden
udvikle sig til en højmose (Nielsen, 2006). Dannelse af en højmose er slutstadiet i denne succession.
Tørvemosserne har den egenskab, at de kan suge vand til sig og holde på det. På den måde kan de vokse
højere op over den lavmose de begyndte i. Når tørvemoselaget er vokset 40 - 50 cm over grundvandspejlet,
mister tørvemosserne kontakten til lavmosen og det minerogene vand. Mosen danner sin egen
grundvandstand. Når vegetationen kun modtager vand oppefra, via nedbør, har den minerogene lavmose
udviklet sig til en ombrotrof mose, en højmose. Højmosen er meget næringsfattig, da den kun modtager
næringsstoffer direkte fra luften.
Det øverste lag af tørvemos er så tæt, at der ikke kan komme ilt ned til de døde lag af tørvemosser.
Samtidig dannes der humussyrer i de gamle lag af tørvemos neden under det levende lag (Bendix, u.d.).
Det iltfrie og sure miljø i højmosen gør, at bakterier ikke kan nedbryde døde plantedele. Derfor omsættes
gamle lag af tørvemos ikke, men ophober sig som tørv. Det øverste levende plantelag vil bevæge sig
længere opad og højmosen udvikler med tiden sin hvælvede overflade (se figur 1).
Figur 1:
En højmose har en hvælvet form.
Overfladestrukturen består af tuer og højle, der
forhindrer afstrømning og skaber et varieret
mikroklima. Højmosen består typisk af en central
ombrotrof del, en omgivende minerotrof del, og
en mellemliggende kantskråning (Petersen,
2006). En aktiv højmose der er i balance, er
naturlig træ- og græsfri på selve mosefladen.
Årsagerne til det ugunstige miljø for træer og
græsser, er en kombination af den lave pH-værdi,
en høj vandstand, og at vandforsyningen på
fladen består af næringsfattigt regnvand. Den
etablerede dværgbuskevegetation på
højmosefladen skygger desuden så meget, at eventuelle nye frøplanter har svært ved at etablere sig
(Naturstyrelsen, 2011).
5. Figur 2. Introduktion til Storelung:
Figur 2: Storelung er en højmose beliggende øst for Nørre Broby 20 km sydvest for Odense. Den er præget af
tidligere tørvegravninger med dertilhørende dræningskanaler, bl.a. løber der en N-S gående kanal gennem
mosen, og mosen omgives af en ringkanal. Storelung dækker over et område på 27 ha, hvoraf 12 ha er
lysåbent. Vegetationen i de centrale moseflader er identisk med vegetationen i en aktiv højmose, med en
dominans af tørvemosser. Andre dele af mosen domineres med græsarten blåtop eller er vokset til med dun-
birk eller pil. Planter fra andre mosetyper er også ved at brede sig ind i området (Naturstyrelsen, 2011).
Storelung blev fredet i 1969 og blev i 1998 et EF-habitatområde.
Overordnede målsætninger for Natura 2000 området Storelung:
De overordnede målsætninger for Storelung, er beskrevet i Natura 2000 planen for området (figur 3).
Figur 3. Overordnede målsætninger for Storelung, citeret fra Natura 2000 planen for området.
Planen skal sikre, at areal og tilstand af udpegede naturtyper og levesteder for udpegede arter ikke går
tilbage eller forringes (Naturstyrelsen, 2011).
Det overordnede mål for området er at:
-Storelung sikres/genskabes som en aktiv selvopretholdende højmose med ringe træopvækst på
højmosefladen og med minimal behov for naturpleje.
-Højmosefladen bliver omgivet af en bræmme af kantskov.
-Højmosen sikres en god-høj naturtilstand.
-Naturtypens forekomst udvides og sikres mulighed for udvikling af bedre strukturer.
-Områdets økologiske integritet sikres i form af en for naturtyperne hensigtsmæssig drift/pleje og
hydrologi, en lav næringsstofbelastning og gode sprednings- og etableringsmuligheder for arterne
(Naturstyrelsen, 2011).
6. Hvilke er truslerne mod naturværdierne i højmosen Storelung?
I forbindelse med Natura 2000 planlægningen af området, er der lavet en basisanalyse af Storelung (Erik
Vinther, 2006) hvori der listet de største trusler mod områdets naturværdier.
-Ugunstige hydrologiske forhold: Skabt af de mange interne drængrøfter og den omgivende ringkanal.
Afvandingen har forårsaget en sammensynkning af tørven, se figur 4 (Erik Vinther, 2006). Højmosens
karakteristiske hvælvede tørvemasse kun findes i et meget begrænset omfang.
Figur 4: Dræning af Storelung har medført en sætning af mosens overflade. Vandstanden i mosen er næsten på
grundvandsniveau. Genskabelse af en optimal hydrologi er afgørende for højmosens bevarelse.
Næringsstofbelastning: Emissionen af ammoniak fra landbruget reguleres gennem
husdyrgodkendelsesloven, som bidrager til at mindske ammoniakudledning fra punktkilder. Men det
vurderes, at tålegrænserne er overskredet for højmosen alene af baggrundsbelastningen fra udlandet
(Ellerman, 2007).
I vores tilbageværende højmoser, er der i de aktive højmoseflader forekommet plantearter der ikke
tidligere er forekommet der, typisk birk, blåtop og bølget bunke. Dette kan sættes i forbindelse med
kvælstofnedfaldet i nutiden (Petersen, 2006).
-Reduktion af arealet: Randområderne er groet til i dun-birk og grå-pil. Vedplanter dækker store dele af
den lysåbne moseflade, der også er delvist tilgroet med tagrør og blåtop (Erik Vinther, 2006).
Igangværende pleje og genopretning.
I forbindelse med EU-Life projektet er der i efteråret 2008 gennemført en rydning af den 12 ha lysåbne del
af mosefladen for træer og buske. 2 ha birkeskov på tidligere højmoseareal blev også ryddet med henblik
på at genskabe arealet til aktiv højmose.
Det kan være nødvendigt at skære opvæksten ned, for at bevare den lysåbne moseflade (Skovhus, 2012).
Rydninger skal sikre, at de planter og dyr der er tilpasset lysåbne forhold ikke skygges væk.
I forbindelse med rydninger i højmoser, er det vigtigt at undgå voldsomme forstyrrelser af højmosefladen
(figur 5).
7. Figur 5. Rydninger i Storelung har medført fysiske skader på højmosefladen.
Figur 5: Både græsning og færdsel/kørsel giver sammenpresning af tørv, og der er meget der tyder på at alene
sammenpresning af tørven kan øge forekomsten af blåtop. Sammenpresningen øger næringstilgængeligheden, og
øget næringstilgængelighed kan være medvirkende til at forklare forekomsten af blåtop i flotte hængesækområder på
Storelung, hvor blåtop var fraværende i 2006. Når der gennemføres tiltag er det vigtigt at være meget præcis overfor
entreprenøren (Risager, 2011). Det kan være en fordel at foretage rydningerne inden man lukker grøfter og dræn.
Rydningsmaskiner vil have lettere ved at køre over arealet, men køreplader er ofte nødvendige alligevel, da tørven i
højmosen har en ringe bæreevne. Nogle gange kan hård frost over længere tid styrke tørvens bæreevne. Derfor foregår
større rydninger i højmoser ofte om vinteren (Naturstyrelsen, 2011).
I 2010 er der foretaget hævning af vandstanden på højmosefladen ved blokering af interne drænrør
(Naturstyrelsen, 2011). I figur 6 har jeg beskrevet hensigten med genoprettelse af den naturlige hydrologi i
Storelung.
Figur 6:
Hensigten med en genopretning af de naturlige vandstandsforhold i højmosen, er at skabe betingelserne
for, at Sphagnummosserne kan blive dominerende så flere arter der er tilknyttet højmosens sure,
næringsfattige, våde og fugtige bund vil genindvandre. Genskabelse af en naturlig hydrologi i højmosen
kan på den måde forhindre uønsket opvækst af træer og græsser, og standse den iltning og
mineraliseringen af tørvelagene, som afvandingen forårsager.
I Fåborg-Midtfyns handleplan for Storelung kan man læse, at vandstanden i ringkanalen der omkranser
Storelung ikke er blevet hævet i forbindelse med plejetiltagene 1. planperiode (Skovhus, 2012).
Diskussion
Plejeindsatsen i Storelung er fokuseret på både rydninger i mosefladen og forbedringer af hydrologien. Man
vil kun opnå en træ og græs fri højmoseflade i en intakt højmose. Man kan derfor diskutere behovet for
rydninger, før at man har etableret en optimal hydrologi. Ellers vil de uønskede vækster blive ved med at
forekomme i højmosefladen. Der er måske behov for en mere helhedsorienteret løsning for Storelung.
8. Konklusion
Uden en forbedring af hydrologien, vil Storelung med tiden miste sit præg af højmose.
Hvis det lykkedes at genskabe en optimal hydrologi i Storelung, vil det øge chancerne for et større areal af
aktiv højmoseflade.
Interne drængrøfter er blevet blokeret for at forbedre hydrologien, men der kan være behov for at
forbedre højmosens naturlige hydrologi yderligere.
Det er meget usikkert om plejetiltagene i højmosen vil medføre opnåelse en gunstig tilstand ifølge Natura
2000 planen for Storelung. Højmosen får alt sin næring fra luften, og nedfald af luftbåren kvælstof er en
stor trussel mod højmosen, og spiller sammen med afvandingen, arealreduktionen og de fysiske skader
efter rydninger, en betydelig faktor for uønskede arters etablering i højmosefladen, der på kort sigt og på
lang sigt udgør en trussel mod højmosens sundhed.
Perspektivering
Kvælstofudledningen fra landbruget reguleres af husdyrgodkendelsesloven. Det er vigtig, at der synergi
mellem forvaltningen af husdyrgodkendelsesloven og forvaltningen af plejeindsatsen i særligt følsomme
naturtyper, således at kvælstofpåvirkningen fra landbruget til følsomme naturtyper begrænses mest muligt.
9. Litteraturliste
Bendix, M. (u.d.). http://www.skoven-i-skolen.dk/leksikon/mosen. Hentet fra http://www.skoven-i-
skolen.dk/leksikon/mosen: http://www.skoven-i-skolen.dk/leksikon/mosen
Brorson, C. (30. November 2013). Lad moserne ligge. Randers Amtsavis. Hentet fra
http://amtsavisen.dk/randers/lad-moserne-ligge
Ellerman, T. (2007). Luftbåren kvælstof forurening. Danmarks miljøundersøgelser. Hentet fra
http://www2.dmu.dk/pub/mb12.pdf
Erik Vinther, D. F.-L. (2006). Natura 2000 basisanalyse. Habitatområde H103 Storelung. Odense: Fyns amt
Natur- og Vandmiljøafdelingen. Hentet Januar 2016 fra
http://www2.blst.dk/download/ode/Habitatomr_pdf/H103Storelung.pdf
Naturstyrelsen. (2011). Natura 2000-plan 2010-2015. Storelung. Odense: Miljøministeriet, Naturstyrelsen.
Hentet fra http://www2.blst.dk/download/ode/plan2011/119Plan.pdf
Naturstyrelsen. (2011). Restaurering af højmoser i Danmark med nye metoder. Naturstyrelsen. Hentet fra
http://naturstyrelsen.dk/media/nst/Attachments/hoejmose_erfaringshfte_dk_low.pdf
Naturstyrelsen. (u.d.). Om højmoser - beskrivelse af naturtypen højmose. Hentet fra
http://naturstyrelsen.dk/85565: http://naturstyrelsen.dk/85565
Odense, Miljøcenter. (2009). Forslag til Natura 2000-plan 2009-2015. Storelung Natura 2000-område
nr.119. Odense: By- og Landskabsstyrelsen, Miljøministeriet. Hentet fra
http://www2.blst.dk/publikationer/naturplanforslag/119_Storelung.pdf
Skovhus, K. (2012). Natura 2000-handleplan Storelung. Faaborg: Fåborg-Midtfyn Kommune. Hentet fra
http://storelung.dk/images/pleje/N119_Storelung_LAV.pdf