4. Everyday the dynamics of Brand advertisement is
getting fragmented..the sole objective is
becoming simpler..
Connect Brand with the Consumer..
Is the only Mantra..
Brand Guru’s are telling the old story again,
‘You better start swimming Or you'll sink like a
stone,for the times they are a-changing'
Now ,we won’t have that sinking feeling..
As,someone like,
6. Events..what Industry
Guru’s..are saying..
Elisa Steele,CMO, Yahoo!,say’s,“Change is a source of fear, but you can
also use change as a chance to lead.”
Babs Rangaiah,VP,Global Communications Planning, Unilever,say’s, “To re-
frame, re-imagine what is possible, what opportunities are out there and
what we can do to be really great.The key to the future is to partner with
the right companies and harness data and market right to consumers.”
Kiran Gopinath, CEO Ozone Media,say’s,“The biggest enemy of marketing
as a discipline is the silo mindset. The second reason for the struggle is an
over-obsessive focus on input rather than outcome.”
Aditya Swamy, Channel Head, MTV India,"The study reveals that young
people are up for anything, whether it is a new product or a service, so
your brand will definitely get a trial. The challenge is in communicating to
them in a non-conventional & provocative way,…”
7. why BTL – is the only option..brand is
banking upon..??
If we draw an inference…
•customised..like lemon fresh…
•delivery..assured across set geographies...
•solutions..objective from brand perspective...
•deliverables..on ground intense & focussed...
•deliverables..measured & timebound..
•communication..is extended,clear & loud..
9. Event - THE TELEGRAPH Timeline Revenue
Activation
Geography
SB NB SWSB
Jharkhan
d
Bihar Orissa
North
East
TT Cup Football May-11 30 Kolkata
TT Cup Golf Jul-11 12 Kolkata
TT Cup Cricket Mar-12 20 Kolkata
TT True Spirit Puja Oct-11 35 Kolkata
TT Hand in Hand (including bulletin) Oct-11 110 Kolkata
TT Festival Of Joy Oct-11 20 Kolkata
TT School Awards Aug-11 9 Kolkata
TT National School Chess: Mum, Bang, Cal & Del Dec-11 75 All Metros
TT-KKR Sports Quiz (Cal, Sig,Jsr, Guw) Apr-11 20 Cal, Sig,Jsr, Guw
TT Weddings + Marriage & Vogue Aug-11 90 Kolkata
TT Auto Carnival with special issues Oct-11 30 Kolkata
TT (car & bike) Rally Jan-12 15 Kolkata
t2 street food festival Dec-11 10 Kolkata
TT Valentine Day Celebrations Feb-12 30 Kolkata
TT Puja Shopping Festivals at malls (Puja &
Diwali)
Oct-11 25 Kolkata
Kids Carnival Nov-11 20 Kolkata
TT National Debate Feb-12 15 Kolkata
TT – Bengal Club Panel Discussion Jan-12 9 Kolkata
T2 Parties Flexible 15 Kolkata
TT Year End Celebrations along with special issue Dec-11 120 Kolkata
TT Good Life Festival backed by special issue Jan-12 60 Kolkata
TT Future India Summit Nov-11 30 Kolkata
TT Calcutta Unbound Nov-11 25 Kolkata
TT Metro ILC Jun-11 25 Kolkata
T2 designer hunt Dec-11 20 Kolkata
T2 Fastest Finger Contest Jun-11 15 Kolkata
T2 gaming Jul-11 25 Kolkata
T2 Youth Fest in Cal Jan-12 50 Kolkata
T2 Street Music Festival Feb-12 30 Kolkata
T2 Young Achievers Award (with print plus) Jul-11 40 Kolkata
TT Stag Hunt Dec-11 75 Kolkata
T2 Entertainment awards Jan-12 50 Kolkata
10. Event - TTIS Timeline Revenue Activation Geography SB NB SWSB
Jharkhan
d
Bihar Orissa
North
East
CHALLENGE December 30 Kolkata
FOOTBALL July-August 35
Jharkhand,North East &
Bengal
QUIZ July-August 20 Kolkata
ICON May-June 35 Kolkata
DEBATE June-July 15 RNC,KOL,GWH,DGP
OLYMPICS January 18 Kolkata
SPELLBEE November 7 Kolkata
GOLDEN
FLAME
September 7 Kolkata
PRINCIPALS'
CONF.
August 8 Kolkata
LIFE SKILL
DEV
Sept-Oct 8 Kolkata
TiiTANS July 5 Kolkata
SUPER COOL
MOM
April 5 Kolkata
11. Event - ANANDA
BAZAAR PATRIKA
Timelin
e
Reven
ue
Activation
Geography
SB NB
SWS
B
Jhark
hand
Bihar
Oriss
a
North
East
Health Fair Jan 60 Kolkata
Sonar Sansar Dec 80 Kolkata
Tourist Spot (Done) July 80 Kolkata
Eduquest (Done) June 150 Kolkata
MBA Fair
Novem
ber
60 Kolkata
Sharod Arghya Oct 50 Kolkata
Durga Puja Carnival Oct 2500 Kolkata
Pond's Pujor Nandini Oct 100 Kolkata
London Ananda
Utsav (Done)
Mar 540 London
New Jersey Ananda
Utsav (Done)
June 550 New Jersey
Bango Utsav,
Bangalore
Jan 250 Bangalore
12. FEW REGION SPECIFIC
IDEAS..MAY BE..
Sl No. Can we Try Events like …
Across the Region :
1 Jewellery Festival
2 Treasure Hunt
3 Arogyam
4 Adwitiya
5 MBA Fair
Area Specific :
1 Rock - N - Roll
2 Hazar Duari Festival
3 Jagaddhatri Puja
4 Other Suggestives
