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1. Responding to
Reviews Builds
Trust with Your
Candidates
5 Dos & Don’ts to Follow
When Responding to Reviews

2. Introduction
Why Respond to Reviews?
First impressions are everything. Responses to a review
may be the first thing a candidate sees before the recruitment
process even starts.
Responding to reviews demonstrates – to job seekers,
current and former employees – that you are interested in
feedback, and that you take employee satisfaction seriously.
of Glassdoor members
are reading reviews when
they have just started their
job search and have not
yet spoken with a company
recruiter or hiring manager.
Source: Glassdoor Member Survey, September 2013

3. Who Should Respond?
Anyone at your company who
is in a position to speak on your
behalf is an acceptable company
representative. This may include
your CEO, PR and Marketing
professionals, or other employees
responsible for managing
your brand.
Note: Anyone who responds to reviews as
an Employer Representative will have their
title appear next to the response.

4. Source: Glassdoor Site Survey, October 2013
How Often
Should I Respond?
We know employers are busy and can’t answer every
single review immediately. But responding even on
a monthly or quarterly basis shows your authenticity and
builds trust with your candidates.
of job seekers find the
employer perspective useful
when learning about jobs
and companies.