The document discusses logos from Paramount Pictures, Warner Bros, and 21st Century Fox that the author finds inspiring for creating their own logo. For Paramount, they like the moving stars and cloud effects. For 21st Century Fox, they appreciate the vibrant colors of the sky and gold lettering that make the logo stand out, along with spotlight lighting, but dislike the buildings below taking attention. Warner Bros logo is said to lack elements that engage viewers. Overall aspects of movement, color, and focus are identified that the author may incorporate into their logo design.

1. Research on creating my logo
Paramount pictures logo
http://www.youtube.com/watch?v=JWb9v8OB8HA
I personally like this logo because it has several moving parts to the logo; such as the stars
descending from outer space. After the stars scrape the surface of what appear to be a lake. Then
the stars form a ring around a tall mountain that is above the clouds, the clouds also move to the left
hand side of the screen. After paramount 100 years appear on the screen in writing, the clouds that
are below the mountain give an effect of that you are floating on the stars. I would consider using
some aspects of this logo such as the clouds because I like the effect that it gives to the viewer.
Warner Bros
http://www.youtube.com/watch?v=EyW12l08wZg
I am not that fond of this logo because, I think that there is not that much going on in the logo to
capture the viewers’ attention. The logo has WB then warner bro pictures under the film, it also has
clouds floating to the left hand side of the screen. I think that they could have chosen more vibrant
colours, in order for the logo to stand out to the viewer.
21st century fox
http://www.youtube.com/watch?v=Sfn1TBxL1lA
I like aspects of this logo such as the colours of the sky because it has reds and blues that stand out
to the viewer. I also like the 21st century fox being gold, because it pops out to the reader. I like the
lights that is shining on the logo it makes the logo centre stage of the logo. I don’t like the buildings’
below the logo because I think it takes some of the spotlight away from the logo.