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Research Methods in Entrepreneurship Opportunities and Challenges.pptx
1. Jeremy C. Short Texas Tech University David
J. Ketchen Jr. Auburn University James G.
Combs Florida State University R. Duane
Ireland Texas A&M University
2. The entrepreneurship field centers on
understanding how new ventures are conceived,
funded, and executed to exploit created or
recognized opportunities. As do scholars in all
fields, entrepreneurship researchers seek to
develop knowledge in rigorous ways that
withstand scientific scrutiny. As with the
entrepreneurs referenced in Vidal Sassoon’s
quote, many entrepreneurship scholars have
worked hard over the last few decades to
establish their field as a respected peer
alongside neighboring fields such as
organizational behavior and strategic
management.