This presentation was used during a workshop I conducted at Converge Pune. This provides a gradual approach to moving from Vision statement to detail requirements without missing details and while ensuring a send of priority and sequence. This is an adaptation of Story Mapping process to suit any development methodology.
5. PERSONAS, ROLES and goals
What do I want to
do?
How will you support my
goals?
Who am I?
Karen | 30 | secretary |
fashion conscious | lives
in Surbiton| forgetful
“I’m going on holiday to
California tomorrow. I
want to buy travel
insurance”
Quickly help me buy
travel insurance
Enter minimal details |
provide quick quote |
save quote |
comprehensive quote if
interested
Chris | 24 | Student | part
time DJ | lives with
girlfriend | drives
performance car | web
savy
“Car insurance is so
expensive, and getting
someone to quote me
is hard. I want to know
quickly if I’m going to
get a good quote”
Let me download claim
forms | Let me monitor
my claim on-line
Sara | 22 | recruitment
consultant | seeks
advice | internet ‘lingerer’
“I crashed my car on
the way to work.
We’ve swapped
addresses, now to
claim on the
insurance…”
How important
I?
6. PERSONA
Jenny inherited the Debt Chasers business
from her father in 1980. Business has been
steady over the last few years, but now things
seem to be going a bit awry. She is concerned
that at the current rate her pension fund will be
seriously impacted if the business does not
turn around soon. She is also concerned
about the 40 people that she employs – what
will happen to them if the business goes
under.
She has spoken to the bank manager – and if
she can prove that there is a financial case for
investment they would be happy to extend her
a line of credit. Her calculations prove to her
that to make the business profitable she needs
to cut costs by 20%.
Managing Director:
Jenny Polson
7. LETS GET HIGH GROUNDS COVERED
User Goals
What is the Goal/ Objective of this Persona?
What is she trying to achieve?
9. LETS GET DOWN A LITTLE INTO THE
DETAILS
Activities
What are the Activities this Persona do to achieve this Goal?
Are these activities –
■ Sequential?
■ Equally important?
12. LETS GET INTO ALL THE DETAILS…
Tasks
What are the Tasks this Persona do to complete this Activity?
Are these tasks –
■ Sequential?
■ Equally important?
■ Duplicate?
18. STORY MAPPING BEST PRACTICES
• Keep stakeholders engaged
• Use Scenarios to drive conversations for Activities and Tasks
• Keep consistent level of detail
19. STORY MAPPING BEST PRACTICES
• Merge personas if activities are similar
• Merge duplicate activities, tasks
• Tasks can lead to one or more Stories / requirements
20. STORY MAPPING BEST PRACTICES
• Follow an order
• Top to bottom for Priority
• Left to Right for Sequence
• User Color codes for Roles, Goals, Activities and Tasks
• Take lots of notes – you will get lot of additional
information
• Even if its out of scope