A family’s good name needs protection just like any other asset. Yet in today’s instant information digital world, it’s more vulnerable than ever and poses a problem many family offices aren’t equipped to deal with. It’s not only their business that can be faced with reputational damage, but their all-important family name too.
ReputationDefender - Reputation: Your Most Precious AssetReputationDefender
As a high-profile individual, your status means that others are interested in you. A positive reputation can establish credibility and trust with shareholders, the media and customers.
Presentation from Robert Morris University's Bayer Center's TechNow11 conference on why you need social media policies and ways for a nonprofit to minimize risk.
We Didn't Say That! - Minimizing Risk Via Social Media PoliciesDave Tinker, CFRE
Presentation on minimizing risk via Social Media Policies from Pittsburgh Regional Training Collaborative in January 2012. Focus on Nonprofit organizations.
Technow 2011 Presentation on Social Media Policies & Risk Managementtwhiteman
Co-presentation with Dave Tinker, CFRE as a breakout session at Technow 2011 presented by The Bayer Center for Nonprofit Management at Robert Morris University.
ReputationDefender - Reputation: Your Most Precious AssetReputationDefender
As a high-profile individual, your status means that others are interested in you. A positive reputation can establish credibility and trust with shareholders, the media and customers.
Presentation from Robert Morris University's Bayer Center's TechNow11 conference on why you need social media policies and ways for a nonprofit to minimize risk.
We Didn't Say That! - Minimizing Risk Via Social Media PoliciesDave Tinker, CFRE
Presentation on minimizing risk via Social Media Policies from Pittsburgh Regional Training Collaborative in January 2012. Focus on Nonprofit organizations.
Technow 2011 Presentation on Social Media Policies & Risk Managementtwhiteman
Co-presentation with Dave Tinker, CFRE as a breakout session at Technow 2011 presented by The Bayer Center for Nonprofit Management at Robert Morris University.
Social Media, Employment, and Brain InjuryPaul Smith
Slides for my presentation at the Santa Clara Valley Brain Injury Conference, February 26th, at the Hayes Mansion in San Jose, CA. Created by Paul F. Smith (http://neuronico.net).
Slide deck from a presentation I delivered at the DFWTRN meeting in Dallas, TX on 4/1/09. The title of the presentation is: "TwitterTools4Recruiting."
Special thanks to Bryan Starbuck, CEO at TalentSpring, for the use of several slides from his presentation titled, "Is Twitter a Waste of Time" (http://tinyurl.com/dzrr66).
Thanks also to RecruiterGuy.net (Chris Hoyt) for doing it right and serving up terrific examples of how recruiters can use Twitter and Social Media to positively impact their recruiting efforts.
How can CPAs use Social Media to help them grow as professionals and leaders? Presentation by Janice Maiman (AICPA) and Tom Hood, CPA (MACPA) at the inaugral AICPA Leadership Academy in Chicago on July 10, 2009
ReputationDefender - Family Office Reputation ManagementReputationDefender
A major focus of the ReputationDefender team is acting for ultra-high-net worth families and family offices. Increasingly, our team is called upon to sit alongside owners or principals of family enterprises to guide and assist them in addressing all the reputation issues that they and their family face.
Perimeter E-Security: Will Facebook Get You Hired or Fired?Taylor Van Sickle
What is the impact of social media on your organization? Perimeter E-Security shares the impact that social media can have in the workplace. Learn more on http://www.perimeterusa.com
Social Media, Employment, and Brain InjuryPaul Smith
Slides for my presentation at the Santa Clara Valley Brain Injury Conference, February 26th, at the Hayes Mansion in San Jose, CA. Created by Paul F. Smith (http://neuronico.net).
Slide deck from a presentation I delivered at the DFWTRN meeting in Dallas, TX on 4/1/09. The title of the presentation is: "TwitterTools4Recruiting."
Special thanks to Bryan Starbuck, CEO at TalentSpring, for the use of several slides from his presentation titled, "Is Twitter a Waste of Time" (http://tinyurl.com/dzrr66).
Thanks also to RecruiterGuy.net (Chris Hoyt) for doing it right and serving up terrific examples of how recruiters can use Twitter and Social Media to positively impact their recruiting efforts.
How can CPAs use Social Media to help them grow as professionals and leaders? Presentation by Janice Maiman (AICPA) and Tom Hood, CPA (MACPA) at the inaugral AICPA Leadership Academy in Chicago on July 10, 2009
ReputationDefender - Family Office Reputation ManagementReputationDefender
A major focus of the ReputationDefender team is acting for ultra-high-net worth families and family offices. Increasingly, our team is called upon to sit alongside owners or principals of family enterprises to guide and assist them in addressing all the reputation issues that they and their family face.
Perimeter E-Security: Will Facebook Get You Hired or Fired?Taylor Van Sickle
What is the impact of social media on your organization? Perimeter E-Security shares the impact that social media can have in the workplace. Learn more on http://www.perimeterusa.com
What I found in my data: True data security storiesDataGravity
If hackers breached your system tomorrow, what would they find worth stealing? In the field, we collected examples of sensitive data companies have unexpectedly found.
Inside This Issue:
1. Why Cyberthugs LOVE Your Business
2. Announcing...New Promotion Managed Security PLUS Network, Servers, Workstations & Much More.
3. Download: The Ultimate Small Business Guide To Setting Up A Work-From-Home System For Your Staff.
4. 4 Steps to Become A More Genuine Leader
5. Are you keeping up with the trends? The God Protocol Blockchain
6. Enjoy!
see attachedTitle social Media in the work placeWhat is the .docxbagotjesusa
see attached
Title social Media in the work place
What is the advanges and disadvanges of social media in the work place
the effect of social media in the workplace
10 The Enterprise Feb. 1-7,2010
Social media and the workplace Manners and your bottom line
In some social circles,if you aren't "tweeting,"
you're considered disconnected or entirely out of
touch. Certainly, it seems that social networks like
Twitter, Facebook, Linkedin and other Web 2.0
environments have eclipsed comer bars, coffee
houses and country clubs as the common gathering
places for some groups. Take, for example.
Generation Y. By 2010, Gen Y will outnumber
their Baby Boomer predecessors, and 96 percent of
them have joined a social network. What's more, if
Facebook were a country, it would be the world's
fourth largest nation, with 300 million "citizens."
But individuals aren't the only ones socializing
online. Companies are finding a voice within
social networks too. Just a short decade
ago companies were creating inviting Web
sites to allow their constituents to visit
them. Now, many courageous companies
are reaching outside their firewalls
and enlisting social media forums, like
Twitter and Facebook, to actively engage
and directly communicate with their
constituents. Others are generating original
content and encouraging discussion about
their products and services through blogs
and chat rooms on their Web sites. .
But despite the relatively widespread adoption
of social media among companies for purposes
of marketing and PR, many businesses are still
struggling with the " i f and "how to" of allowing
access to social media within the workplace. In
fact, one recent study reported that 54 percent of
companies prohibit any access to social media
networks on the job, and another 19 percent of
companies permit only limited access solely for
business purposes. Why?
Businesses and their management teams
have valid concerns about opening the door,
or firewalls as the case may be, to social media,
but proponents for employees' open access have
equally compelling arguments to counter those
concerns. For example, business leaders worry that
they'll see a decrease in productivity if employees
are allowed to access their Twitter or Facebook
accounts from their office, but others will argue that
access to social media networks actually promotes
productivity because workers can conduct more
thorough research and interact with coworkers and
customers more effectively. Proponents also point
out that workers who are able to tweet during work
hours are more likely to respond to work e-mails or
check voicemail during non-work hours.
Of course, many managers voice serious
concerns about the potential for employees to leak
confidential company information, spread negative
comments about the company or conduct illegal
online activity from the workplace. Certainly these
are real issues for company leaders to consider.
Given the prevalence of social media today,
however, it is beg.
These are 4 discussions posts responses, I need one response per p.docxrandymartin91030
These are 4 discussions posts responses, I need one response per post for a total of 4 responses. Must be APA format have at least 1 verifiable legitimate sources per response in-text citations, reference list .at least 150 words per responses
This is due by November 10, 2019 Sunday at 1 pm EST. Plagiarism free.
Discussion 1
#1
Carter
A problem solving culture gets together to handle to “root cause” of an incident, crises or disaster. The outcome is to come up with viable strategies on how to solve or prevent past, present and future hazards that might affect the area in which they live. A thorough analysis of all of the hazards that might affect their area is where the team should start. Then, they should make recommendations as to what needs to be done in order to assure the safety of all people. Such a culture can be integrated in various public safety organizations. A problem solving culture can be established in several ways.
-You can make sure that you have effective leadership.
-You can be up to date in the latest technology in public administration.
-You can develop policies that reflect today all hazards and have ready-appropriate responses to them.
-You can integrate your team with other operational organizations that will ensure an all-around safety team for you area.
In today’s society, encouraging all employees of the organization to participate is the best way to develop solutions to your problems. They need to be prepared and equipped to meet the problem-solving challenges. In turn, organizations should make substantial investments in developing the problem-solving skills of the employees. There is always more than one way to solve a problem. Having numbers working on that problem gives you more of an advantage in the decision-making process.
Reference;
Luckman, J & Verble, D. (2014) How a Problem-Solving Culture Takes Root
https://www.lean.org/LeanPost/Posting.cfm?LeanPostId=158
Satyendra. (March 19, 2016) Problems Solving Culture in the Organization
https://www.ispatguru.com/problem-solving-culture-in-the-organization/
#2
Chauca
A problem solving culture is established in a public organization only when they consistently seek out and solve their employees problems. For most people, that means undertaking a profound cultural change, which must begin from the top. Openness to talking about problems is important, talking about “issues” or “opportunities” rather than “problems” sounds like a good way to avoid sounding negative or critical. Great problem solving begins with the ability to acknowledge problems and a willingness to see them without judgment. Willingness to see problems wherever they may be is key to cultivating a problem solving culture. Before you can acknowledge a problem, you have to be aware of it. Identifying problems, particularly before they grow into a crisis, is a skill that can be learned. Understanding that small problems matter means most large organizations design their processes for managing big,.
Managing Social Media in the WorkplaceEric Swenson
The impact of social media in the workplace is growing. Time is being wasted, employees are 'friending' each other and liability for these issues is a litigation attorney's dream come true.
Managing Social Media in the WorkplaceEric Swenson
The impact of social media in the workplace is growing. Time is being wasted, employees are 'friending' each other and liability for these issues is a litigation attorney's dream come true.
Here's how to develop a social media policy and examine the impact - from legal issues, to morale, to productivity.
Blake Lapthorn's In-House Lawyer and Decision Makers' forumBlake Morgan
Blake Lapthorn's Litigation Dispute Resolution and Employment teams joined up to present a forum on social media and confidentiality on 17 September 2013, at Blake Lapthorn's Oxford office.
ReputationDefender LLC is the leader in the online reputation management and digital privacy space. Founded in 2006, we pioneered the industry—and we remain the largest, most trusted company within it.
ReputationDefender LLC provides online reputation and digital privacy solutions for individuals and businesses. We believe that everyone has the right to be empowered online.
Your privacy is critical when your career puts you and your family in the public eye. You can depend on the privacy services of ReputationDefender, as we offer the most comprehensive digital privacy solutions on the market.
Reputation: A Cornerstone for High-Profile IndividualsReputationDefender
A high-profile individual’s good name needs protection just like any other asset. Yet in today’s instant information digital world, it’s more vulnerable than ever and poses a problem many aren’t equipped to deal with. It’s not only their business that can be faced with reputational damage, but their all-important name too.
ReputationDefender is the leading online reputation management specialist, using exclusive technology to help individuals, companies and brands to build a positive, strong online presence, protecting it from attack - As a high profile individual, your online image is of vital importance.
Managing any online reputation starts with diagnosis. You can’t begin to counteract negative results until you know they are there, so it’s important to first run a baseline search on Google. This is the kind of search a future employer or any professional contact will make if they want to find out more about you.
Google Autocomplete (a.k.a. “Suggested Search”) recommendations often steer search traffic straight to rumours, misleading information, or unfounded criticism. Control the suggestions that pop up when people start typing your name or business name into Google.
When you voluntarily hand over your personal details to subscribe to a blog, enter a prize draw or submit an application, you trust the organisation involved to control access to your personal data and not let it find its way into cyberspace.
Take Your First Steps in Repairing Your Online Reputation - ReputationDefender helps business owners repair their online reputation. We recognise the need to improve and protect what you have worked so hard to create. Your business’s search results matter
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
1. A family’s good name needs protection just like any other
asset. Yet in today’s instant information digital world, it’s
more vulnerable than ever and poses a problem many
family offices aren’t equipped to deal with. It’s not only
their business that can be faced with reputational damage,
but their all-important family name too.
Reputation has always been a cornerstone for a family
office. In the past this was largely reliant on word-of-
mouth and one’s network. However, in today’s digital age
these factors have been replaced by mainstream media,
blogs, social media, regulatory announcements, and many
other uncontrollable content vehicles that are available
online. A reputation attack now has an instant global
audience and can decimate a previously respected family
office’s name and reputation overnight. While we have
all been taught not to believe everything that we read,
it would be foolhardy to underestimate the role of the
internet on public perception.
Many family offices have devoted time and resources to
developing their brands online, investing millions into
advertisements, sponsorships and promoting their profile
globally. However, all too often family offices neglect to
apply the same resources to safeguarding their online
reputation and privacy, which leaves them vulnerable and
ill prepared to deal with a crisis.
REPUTATION:
THE CORNERSTONE OF A FAMILY OFFICE
1. SUMMARY: ONLINE REPUTATION
MANAGEMENT AND THE IMPACT
ON FAMILY OFFICES
of internet users see online search as
the most trusted source of information
about individuals and companies
65%
2. 2. REPUTATIONAL RISKS:
THREATS AND VULNERABILITIES
The digital world provides a host of new pitfalls
when maintaining the online reputation of a family
office; it also presents opportunities for organisations,
individuals, journalists and even criminals to access
information about the family’s principle interests and
activities. This information can be used for a vast
variety of unwanted, unlawful or damaging purposes
– this can include anything from exposing your
engagement and relationships with controversial or
sensitive individuals, organisations or businesses,
to extortion, fraud and in some extreme cases even
kidnapping.
Social Media and Viral Negative
Content
When a business is intertwined with a family name,
responsibility for a reputation is more closely tied to
individuals.
Social media is ubiquitous and woven into everyday
life. Used responsibly, it can be a relatively secure
medium to communicate with friends and family.
Family offices must be particularly conscious about
limiting their personal online presence, promoting
selective sharing and careful social media use.
Everyone makes mistakes, but for some, their mistakes
are almost guaranteed to have a greater impact. Social
media usage should be treated with extreme caution;
over-exposure and irresponsible use can lead to severe
reputation damage of the individual/s in question and
possibly the entire family office.
Online Media and Search Results
Negative or defamatory results on the first page of
Google – for example, unflattering press coverage or
libellous accusations – can cause serious problems
for a company’s image. As well as damaging the
relationship with customers and clients, potential
partners and investors doing cursory research may
think twice before associating with a company whose
integrity is being called into question.
3. Exposed Personal Information
Revealing too much can potentially leave you
exposed to a number of threats. Most executives and
families are aware of the obvious physical security
issues which can emerge as a consequence of
exposed personal information. However, many are
less likely to make the connection between exposed
personal information and business continuity and
security. Phishing and spear-phishing attacks are
emails which appear to be from businesses that you
know, attempting to gain access to confidential data.
The more personal information that is available
to the hacker, the more tailored (and ultimately
effective) the phishing attempt can be.
Typically, executives and family principals are the
weakest link in cyber-security because they have
access to the widest set of information and are most
visible to the outside world for targeted attacks.
Connections and Network
As recent headlines have made clear, your online
profile is only as secure as the people you’re
connected to via social media. There isn’t much an
individual can do to stop their online connections
inadvertently giving away personal details;
and, despite negative media attention, sensitive
information contained within online datasets
that users haven’t opted into are still likely to be
available. At ReputationDefender, we can offer advice
on how to significantly reduce the level of risk to
your family’s exploitable, personal information.
Family
Family members are, without question, one of the best
routes for malicious individuals to access personal
information. It only takes one weak link in the chain
– perhaps a younger member of the family who is less
tech savvy and aware – to circumvent another family
member’s continued efforts when it comes to online
privacy. Compounding the issue, it is now easier than
ever before for the family members of high-profile
business people to be identified and subsequently
targeted. These family members often have less
protection in place and may not realise the value of the
data and information they share online, knowingly or
otherwise. Such valuable information can be used to
create a detailed profile of the targeted individual, such
as where and when they go on holiday, their leisure
activities and behaviours, and who they socialise and
relax with. At ReputationDefender, we use penetration
testing to offer strategic advice and stop the flow
of harmful leaks that may originate from unaware
members of the family.
4. 3. IMPACT: FOR A FAMILY
OFFICE
The level of impact of a damaged reputation
on a family office can be debated, scrutinised
and questioned. However, it can’t be denied; it
poses a real risk and shouldn’t be dismissed.
There are multiple consequences of a
reputational crisis for a family office, some of
which are unique to the industry.
Loss of Brand Value and Revenue
An online reputation event can take multiple forms,
whether it’s a poorly worded statement going viral, an
unfortunate association made public, or an unfair and
inaccurate article featuring prominently in the search
results. Whatever the issue is, the damage can have far-
reaching and long-lasting consequences for a business
and its associates. A negative reputation event is not
limited to short term profits and stock value; it can
instigate the start of a downward spiral. Businesses
including family offices risk losing 22% of business when
potential customers find one negative article on the first
page of their search results.
Trust
Running and being part of a family office often carries a
personal attachment and is a unique and difficult task.
It requires gumption and the trust of customers and the
people who work for you and with you. Unless these key
demographics like you and can trust you, it is unlikely
that they will continue to do business with you. A breach
in trust can cripple your growth, putting off potential
partners and investors and impeding future projects
“Wall Street will forgive you
for an uninsured earthquake
loss or a terrorism event,
but it will not forgive you
for operational failures
that affect your reputation,”
said John Kerns, leader of
Beecher Carlson’s national
financial services practice.
Businesses including family offices
risk losing 22% of business when
potential customers find one
negative article on the first page of
their search results.
22%
5. Damage to the Family Name
Arguably, the greatest impact of a reputation attack
will be felt by family principles. A family name
is a unique asset for family businesses. Not only
does it indicate ownership, but it also conveys a
reputation. Unfortunately, this means that if that
reputation is damaged, the effects will not be
focused solely on the business but on the family as
a whole.
Talent Acquisition and Retention
Like almost any other business, a successful family
office is reliant upon its employees. Having a
negative reputation will starve your family of the
kind of talent it needs and cripple your recruitment
endeavours. Research shows that 69% of job seekers
wouldn’t take a role with a company that had a bad
reputation, even if they were unemployed. Similarly,
84% would consider leaving their current role if
they were offered another role with a company that
had an excellent corporate reputation.
of job seekers wouldn’t take a role with a
company that had a bad reputation, even if
they were unemployed.
Overexposure
Typically, executives and family principals
are the weakest link in cyber-security
because they have access to the widest
set of information and are most visible to
the outside world, making them ideal for
targeted attacks.
Being a director of a family office requires
the individual to surrender ostensibly
innocuous personal information online,
such as addresses, DOB and next of kin.
In the wrong hands this information can
be open to exploitation and used to gain
further insights. Such data in the past has
been used to hack family office members
which has led to severe data breaches and
sensitive content exposure, decimating
the reputation of all involved. It also poses
a real risk to personal safety; private and
personal data can be stolen with much
more sinister intentions, including home
invasions and kidnapping.
69%
84%
would consider leaving their current role
if they were offered another role with a
company that had an excellent corporate
reputation.
6. 4. ANALYSE AND MITIGATE: THE
EXPERT’S SOLUTION
Many family offices feel they have the internal resources
and knowledge to cover such projects as Reputation
Management and Personal Privacy Solutions, but often
that’s not the case. This misplaced sense of confidence and
security leaves the office and family principles vulnerable
to irreparable damage both on and offline.
ReputationDefender offers a comprehensive approach
backed up by years of experience. We know how would-be
reputation attackers, bloggers, trolls, journalists, criminals
and opportunists operate, how they access data, and
what they can do with it to harm you and damage your
reputation. We use tried and tested intelligence processes
with market-leading technologies to deliver in-depth,
bespoke intelligence reputation and privacy reports.
Our tailored analysis offers a comprehensive
understanding of the privacy and reputation risks you and
your family office are facing due to activity and behaviours
online. With the initial analysis completed, we can then
advise on the most effective strategies to mitigate the
risks and minimise any potential reputational damage and
privacy vulnerabilities.
Family Name and Individual Member Profile Analysis
and Mitigation Guidance: ReputationDefender will
analyse the online footprint for all family members as
well as the family/family office name. In doing so, we will
highlight current and potential future online security
and reputational risks. We will demonstrate how current
concerns could potentially translate to future risk and will
provide a written report designed to outline ways you can
reduce these risks and services that have been created to
protect against such issues.
Profile Review and Monitoring: Once analysis has been
carried out and necessary changes have been made,
ReputationDefender will provide an updated review to re-
evaluate the previously perceived risks as well any new, or
re-emerging threats, concerns or risks.
Periodic Profile Review and Alerts: Over the following
weeks and months, ReputationDefender we periodically
review and re-analyse the online profiles of family
members, the family name and/or office to ensure all
bases are still covered. Alerts to any emerging threats or
concerns will be provided as well as insight into how best
to manage and mitigate any risk moving forward.
7. 5. SOLUTION: HISTORICAL EVENT
OR POINT OF CRISIS
If your family office is suffering from historical or more
recent reputation damage, it can be overwhelming or even
seem irremediable. The situation will not mitigate itself
and not acting upon it lends credibility to the event. The
relevance, authority and legitimacy of the event needs
to be challenged strategically and digitally through the
search engines to remedy the situation.
Our Defender Elite Technology is a proprietary technology
comprised of many parts. The technology focuses on what
Google sees as ‘important’ when ranking a web asset at the
top or bottom of the search results.
Generally, the two areas Google
prioritises are:
The credibility/authority a web asset has given
its history/origin (i.e. if the origin site gets
updated, or receives lots of traffic), as well as
how the content on the page relates to the search
being made.
How users engage with the search results and the
path Google sees each unique individual follow.
Often, web assets that rank in the top 5 positions
on Google do so because users click those pages
first and spend a generous amount of time (5, 10,
15+ minutes) reading/digesting the information.
Patterns are then developed based on volume and
read by Google to indicate whether a web asset
should be promoted or demoted in the search
rankings.
This technology focuses specifically on user
engagement and the path unique searchers
follow when searching for your family group. We
work hard to show Google that a greater volume
of interest and activity is occurring on sites that
we want to promote, while sites we are seeking
to suppress show an overall lower percentage of
interest. Our technology contributes to sustaining
these patterns; changing a pattern overnight
isn’t a viable solution because there needs to be
consistency regarding the new pattern.
8. Identify
Identification of welcome and
unwelcome content appearing in the
search results under consideration,
incorporating any client feedback or
suggestions. Secondary identification
of priorities for promotion and
demotion, based on client feedback.
Bolster Positive Content (Optional)
• As necessary, creation of new content to provide supplemental
ranking strength to pre-existing welcome materials.
Sometimes the positive sites in the search profile are not
authoritative enough, or of sufficient diversity, to produce
satisfactory results with technological promotion alone.
• In these cases, we create new sites, according to client
specifications, that meet the necessary criteria for authority
and diversity.
Analyse
Identification of the specific balance
of factors that are contributing to the
ranking of both welcome and unwelcome
content. Research conducted on each
of the individual sites appearing in the
top pages of the search results, as well
as on the ordering of the sites. Initial
estimation of the factors influencing the
search results under consideration and
the specific interventions required to
alter the balance of factors.
Deploy
Promotion of welcome items and demotion of unwelcome items
using our proprietary and patented technology and methods. In
most engagements, we begin at a moderate pace and then increase
pressure as the search registers change. A measured approach
allows for the best balance between cost and impact. For crisis
engagements, we begin more aggressively, although there is a
natural limit to how fast we can apply pressure without creating
unnatural looking trends.
Reassess & Refine
• Continual assessment of the effectiveness of the
engagement, based on the most current data.
• Refinement of the technological framework (as required) to
increase its efficacy.
• Real-time incorporation of any new positive or negative sites
into the remediation strategy.
• Testing of the level of support necessary to create the
greatest likelihood of permanent positive change.
Build Technology
Creation of a custom technological
framework for the unique search profile
discovered in the analysis stage.
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