A presentation by Pierre Zarokian of Reputation Stars / Submit Express. Contains tips and advice about reputation management specifically on Yelp. How the Yelp filter works, how to remove negative reviews, available methods for negative complaint removals and more.
Online Reputation Management Tips & Advice by Pierre ZarokianPierre Zarokian
A presentation about Online Reputation Management (ORM), specifically about Yelp, how Yelp filters work, how to flag and get reviews removed, examples, what to do and what not to do. Presented by Pierre Zarokian of Reputation Stars www.reputationstars.com.
Google Places is now a must for small business. It\’s getting crowded but almost everyone is doing it badly. Your Google Places Listing can attract attention and most importantly get you customers.
Joe will be showing us how Homes.com has a solution to all your real estate challenges. There are great products for new Agents to Brokers and everyone in between.
In this webinar you'll learn:
Insider tips that can double your conversion rate on ALL lead sources
How to get a twelvefold return using 4 Top Agent sources
SEO secrets (with an 86% success rate) to organically land your website on page 1 of Google!
How Top Agents utilize Social Media to increase engagement & leads by up to 269%
Joe Sesso
Homes.com National Sales Director. Author of up coming book "Secrets Of Top Selling Agents, Real Estate Titans Reveal the Play Book for Sales Success".
The Creepy Line Between Genius and EgregiousRobert Cole
Hospitality industry entrepreneurs must understand that the new marketing opportunities enabled by rapid technological changes are significant, but come with new responsibilities. Robert Cole of RockCheetah presents the issue to students of Cornell University's School of Hotel Administration. Entrepreneurs should exploit new technologies, but ensure that doing so doesn't also exploit the guests. The challenge is that every person defines their own "creepy line" - something that is well beyond the control of the entrepreneur.
Reputation Marketing is the Next Step for Businesses to EmbraceGlenn Pasch
Reputation Marketing is just the first step. Get reviews and then what. Learn how to grow your brand online and utilize your positive customer feedback to influence the next prospective customers online.
Online Reputation Management Tips & Advice by Pierre ZarokianPierre Zarokian
A presentation about Online Reputation Management (ORM), specifically about Yelp, how Yelp filters work, how to flag and get reviews removed, examples, what to do and what not to do. Presented by Pierre Zarokian of Reputation Stars www.reputationstars.com.
Google Places is now a must for small business. It\’s getting crowded but almost everyone is doing it badly. Your Google Places Listing can attract attention and most importantly get you customers.
Joe will be showing us how Homes.com has a solution to all your real estate challenges. There are great products for new Agents to Brokers and everyone in between.
In this webinar you'll learn:
Insider tips that can double your conversion rate on ALL lead sources
How to get a twelvefold return using 4 Top Agent sources
SEO secrets (with an 86% success rate) to organically land your website on page 1 of Google!
How Top Agents utilize Social Media to increase engagement & leads by up to 269%
Joe Sesso
Homes.com National Sales Director. Author of up coming book "Secrets Of Top Selling Agents, Real Estate Titans Reveal the Play Book for Sales Success".
The Creepy Line Between Genius and EgregiousRobert Cole
Hospitality industry entrepreneurs must understand that the new marketing opportunities enabled by rapid technological changes are significant, but come with new responsibilities. Robert Cole of RockCheetah presents the issue to students of Cornell University's School of Hotel Administration. Entrepreneurs should exploit new technologies, but ensure that doing so doesn't also exploit the guests. The challenge is that every person defines their own "creepy line" - something that is well beyond the control of the entrepreneur.
Reputation Marketing is the Next Step for Businesses to EmbraceGlenn Pasch
Reputation Marketing is just the first step. Get reviews and then what. Learn how to grow your brand online and utilize your positive customer feedback to influence the next prospective customers online.
How To Make BIG Profits With Short Term RentalsCharles Blair
One of the Most talked about Real Deal Meetup Event presentations is now LIVE In FULL HD quality Video & Sound.
http://bit.ly/ShortTermRentalsVideo
Brittney Calloway "How To Make BIG Profits With Short Term Rentals.
Over 3 1/2 hour of FREE Content, No BS, No Gurus Allowed
http://bit.ly/ShortTermRentalsVideo
Hotel & Travel Distribution Lessons For Golf Course OwnersRobert Cole
Trends & Pitfalls in Hotel & Travel Distribution - Applying Concepts to Golf. A presentation by Robert Cole of RockCheetah for Allegiant Airlines/ Teesnap and the Milwaukee Golf Group, held at Scenic View Golf Club in Slinger, Wisconsin on February 8, 2016
Control Your Online Reputation - MSP Social Media BreakfastAaron Weiche
My presentation covering online review, customer testimonials and case studies. Learn the power of online reputation, customer feedback, Net Promoter Score, rich snippets and more.
This presentation talks about how to set up a complete corporate real estate and group benefits website.
Included are elements, ideas and other information for mortgage lead generation and real estate lead generation
(copyrighted: Chuck Ward Florida Mobile Fusion 2013)
Buying and Selling Websites to Leverage Your RelationshipsAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: This session will discuss ways you can buy websites to leverage your existing high paying offers and 10x the value.
Defending Your Business's Reputation OnlineAltosMarketing
On June 12th, Altos Marketing was proud to present to the members of the Greater Manchester Chamber of Commerce as part of their Social Media Series. The topic was "Defending Your Business's Reputation Online".
This presentation covers how online review sites work, data about their users, and how to handle negative reviews. Yelp, Travelocity, and Google+ are highlighted.
Public Relations and Reputation Management for Your BusinessElle Spektor
How are you managing your Public Relations?
Make sure your business has a good reputation online!
What do you see when you Google your company name? Learn how online PR can help you improve your company's reputation, boost SEO, score press coverage, and more!
In order to grow your business, it's important to understand how to gather the right statistics and use them to evaluate ROI of your campaigns, write better press releases, or forecast future trends in your industry.
Online Dental Marketing - 2015 Dallas Dental Society Presentationaoreship
2015 Dallas Dental Society Presentation discussion of what effects dental practices online. How to improve Google rankings and online reputation management. Topics apply to many industries as well as dental.
Helping Local Businesses stand out when customers are looking for their products or services.
Most people using local search are looking for a product or service that they need NOW and they don’t have a supplier in mind - otherwise they would simply call you in the first place.
Michael Fleischner, President of Upward SEO presented to the Rutgers Business School, April 21, 2014 about the importance of reputation management. The MBA students asked engaging questions around soliciting reviews, review removal, and reputation management tactics.
If you'd like to learn more about reputation management, contact Upward SEO to see our reputation management and reputation marketing services.
How To Make BIG Profits With Short Term RentalsCharles Blair
One of the Most talked about Real Deal Meetup Event presentations is now LIVE In FULL HD quality Video & Sound.
http://bit.ly/ShortTermRentalsVideo
Brittney Calloway "How To Make BIG Profits With Short Term Rentals.
Over 3 1/2 hour of FREE Content, No BS, No Gurus Allowed
http://bit.ly/ShortTermRentalsVideo
Hotel & Travel Distribution Lessons For Golf Course OwnersRobert Cole
Trends & Pitfalls in Hotel & Travel Distribution - Applying Concepts to Golf. A presentation by Robert Cole of RockCheetah for Allegiant Airlines/ Teesnap and the Milwaukee Golf Group, held at Scenic View Golf Club in Slinger, Wisconsin on February 8, 2016
Control Your Online Reputation - MSP Social Media BreakfastAaron Weiche
My presentation covering online review, customer testimonials and case studies. Learn the power of online reputation, customer feedback, Net Promoter Score, rich snippets and more.
This presentation talks about how to set up a complete corporate real estate and group benefits website.
Included are elements, ideas and other information for mortgage lead generation and real estate lead generation
(copyrighted: Chuck Ward Florida Mobile Fusion 2013)
Buying and Selling Websites to Leverage Your RelationshipsAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: This session will discuss ways you can buy websites to leverage your existing high paying offers and 10x the value.
Defending Your Business's Reputation OnlineAltosMarketing
On June 12th, Altos Marketing was proud to present to the members of the Greater Manchester Chamber of Commerce as part of their Social Media Series. The topic was "Defending Your Business's Reputation Online".
This presentation covers how online review sites work, data about their users, and how to handle negative reviews. Yelp, Travelocity, and Google+ are highlighted.
Public Relations and Reputation Management for Your BusinessElle Spektor
How are you managing your Public Relations?
Make sure your business has a good reputation online!
What do you see when you Google your company name? Learn how online PR can help you improve your company's reputation, boost SEO, score press coverage, and more!
In order to grow your business, it's important to understand how to gather the right statistics and use them to evaluate ROI of your campaigns, write better press releases, or forecast future trends in your industry.
Online Dental Marketing - 2015 Dallas Dental Society Presentationaoreship
2015 Dallas Dental Society Presentation discussion of what effects dental practices online. How to improve Google rankings and online reputation management. Topics apply to many industries as well as dental.
Helping Local Businesses stand out when customers are looking for their products or services.
Most people using local search are looking for a product or service that they need NOW and they don’t have a supplier in mind - otherwise they would simply call you in the first place.
Michael Fleischner, President of Upward SEO presented to the Rutgers Business School, April 21, 2014 about the importance of reputation management. The MBA students asked engaging questions around soliciting reviews, review removal, and reputation management tactics.
If you'd like to learn more about reputation management, contact Upward SEO to see our reputation management and reputation marketing services.
Every day local businesses face the challenge of getting new customers. With 97% of consumers use internet when researching local products/services (BIA/Kelsey), every local business should have a basic internet marketing plan. This presentation breaks down the elements of a good local internet marketing plan.
Conversion Rate Opimisation (CRO) introduction and how to guideIan Miller
A joint talk I gave with Barnie Mills, Crafted's Head of Design on conversion rate optimisation techniques and methods. Given at Chartered Institute of Marketing training course
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
Protecting yourself and your business onlineMark Widawer
Identify theft can happen with your business' presence and reputation online. It doesn't only happen with Credit Cards and Social Security Numbers. This slideshow is part of a talk I did for JNET in June 2016 all about how to protect yourself and your business online.
Corruption of digital discourse: what you need to know, why you should careDavid Kamerer
The online world is filled with fake reviews, Wikipedia entries written for hire, and blogs that fail to disclose free products and services. Because everyone is a communicator in the digital world, those who adhere to professional standards and codes of ethics are in the minority. As a result, the very channels that we as public relations professionals rely upon to do our work have been corrupted in profound ways. Get a revealing look at the scope of this corruption, what the law says, and what ethical public relations pros should do.
Increase Your Local Business Revenue by 300% with Google Local SearchBryan O'Neil
Google Local Search is a free tool by Google that helps businesses rank A LOT higher overnight, but it isn't well known or very popular. This guide walks you through how to set up your business on Google Local Search and gain Local SEO Rankings. Setting up takes mere minutes and Google doesn't charge you for it.
How third-party Amazon sellers can adjust o Amazon's recent terms of service (TOS) update and implement a process for consistently harvesting product feedback
Similar to Reputation Management & Yelp - pierre zarokian (20)
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. About Me
• CEO of Submit Express & Reputation Stars
– Launched in 1998
– Services: Search Engine Marketing, SEO, Social Media Marketing, Reputation Management & Web
Design
– Based in Burbank, CA and has 10+ employees
– Ranked #1 SEO Firm by Website Magazine
– - 2007, 2008 & 2009
– - 2008 & 2009
• Expert in SEO & Reputation Management
– Writer for Search Engine Watch, Search Engine Journal, etc
– Quoted & Interviewed by Forbes, WSJ and LA Times
– Trade show speaker: Search Engine Strategies, Pubcon, etc
3. Stats
•142 Million Average Monthly Visitors
•2.1 Million Claimed Businesses
•90,000 Local Advertisers
•77.3 Million Reviews
•In 27 Countries
4. Impact of
• Harvard University research shows that 1-star difference in reviews on Yelp may
result in 5% to 9% in business gained or lost
• 83% of consumers say online customer reviews influence their purchase decisions.
• 63% of viewers of Yelp, visit/call that specific location. 38% of those viewers make a
purchase.
• 14% of users would try a business that had 3 stars or less
• 80% of users would try a business that had 4 stars or more
5. Action Plan / Goal
•Increase Positive Reviews
•Decrease Negative Reviews
•Use gathered feedback to improve customer
experience
7. How Yelp Works
• Review Filters
• How to get reviews removed
• General Yelp Advice
8. How The Filter Works
• New reviewers get filtered
• New reviewers may need at least 10 Reviews + Friends +
Activity + Time
• A business with few reviews may display reviews from new
users (no filtering)
• A business with primarily negative reviews may get more
positive reviews filtered
• Some reviews stay a few days then get filtered
• Useful / Funny / Cool – may make reviews stick
9. Can Negative Reviews be Removed?
• Original poster can remove
• Reviews against Yelp Terms of Service (TOS) may be removed.
Examples:
• Not a Personal Experience
• Wrong Business Reviewed (Corporate vs. Agent site)
• News influenced reviews
• Promotional Content
• If you can provide solid evidence to Yelp legal department they may
remove it
11. EXAMPLE 1
“I had taken my beautiful golden
retriever next door to the vet but
apparently some insecure and petty
man (who I believe was a dentist)
lured her away from there into his
business, trapped her, shot her with
a compound bow and arrow using industrial sized search
lights, beheaded her, skinned her, and then stuffed her for
taxidermy...”
12. EXAMPLE 2
Chris & Pitts Restaurant
“Heard about this place on tv….
awesome floor show…better
than medieval times….with
authentic special effects…
apparently its to die for!”
13. How to get reviews removed
• Contact original poster
• Flag review and explain to Yelp
• Send legal cease & desist to original poster, but watch out for ANTI-
SLAPP laws! – You could be liable for damages!
• Send legal notice to Yelp
• Hire a professional to do it for you!
• If all above fails, Respond Publicly
14. What Else You Can Do
• Claim your Yelp Profile
• Advertise with Yelp, but only if you have at least 3.5 stars
• Ask manager to handle upset clients.
Offer discounts.
• Follow up calls - within a day
15. What Else You Can Do
• Ask happy customers to review
– Giveaways / Gift Cards
– Offering an incentive is against Yelp policy!
• Customer satisfaction surveys
- Repengage
- Bridg
- ReviewInc
16. Google+ & Local Review Sites
• Positive reviews on Google+ will help your rankings in Google
• Don’t forget about:
– YP and other Yellow Page Sites
– City Search
– Twitter
– Facebook
– BBB
17. Complaint Sites to Watch Out For
• Ripoff Report
• ComplaintsBoard.com
• Complaints.com
• Scam.com
• Scambook.com
• PissedConsumer.com
• Thedirty.com
• Revenge Porn websites
• Personal Blogs: blogspot.com, wordpress.com, etc
18. Available Methods for Removal
• Original poster can remove on very few sites
• Push down report to second page via SEO
• Get it de-indexed from Google due to Copyright
Violation, Private Info, Illegal Info, etc
• Black-hat SEO methods – it will only work on weak
sites
• Legal lawsuits and court ordered removals
• Pay Site Owner! (Is it extortion? No!)
19. Recommended Activity
• Register main TLD’s for your domain, .net, .org, companysucks.com,
company.sucks, companyblog.com, company.wordpress.com, etc
• Get your industry TLD: .dentist, .law, .studio, .plumber, etc
• Register and open accounts on all major social media. Top 300
recommended!
• Be active in social media
• SEO your website and social profiles, including link building
• Write guest articles for other blogs and ask for DOFOLLOW links
• Create Youtube videos + Vimeo + DailyMotion