Growing a New Facebook Audience (in 2017)Nate Harris
A presentation for Build an Audience Atlanta.
This deck was my aid in a lecture to small business professionals from around Atlanta. It was intended for those with little to no Facebook knowledge who were dead-set on beginning to grow their followings.
It is about a half-an-hour read, and ranges from "duh" to technical.
See my bio at https://nate.life. This presentation made real by PercentSharp (https://percentsharp.com/). It was created for Build an Audience Atlanta (https://www.meetup.com/Build-an-Audience-Atlanta/).
The Zigzag Approach to Requesting Customer ReviewsPhil Rozek
My presentation from SMX West 2013 - on the "Must Have Local Search Tactics" panel on March 12, 2013.
I describe a technique for asking customers for reviews, in a way that maximizes the number of reviews you have on the most-important sites, while minimizing the number of reviews that get filtered.
Phil Rozek
www.localvisibilitysystem.com
In this compelling workshop, Bridgett will review multiple ways to manage your business reputation, appropriate ways to respond to negative feedback and how you can stay a step ahead of the media.
Product Discovery - We didn't do anything wrong, but somehow, we lostRaphael Farinazzo
When it comes to Product Management, not even the most complete set of tools and frameworks is enough to tell you what to build. You can still follow the rules and fail.
Product Management is much more creativity and art than science.
La Bonne Étoile es una marca única donde se unen la sencillez de las líneas de distintos metales bañados en oro con las formas geométricas de las piedras naturales. Todas las piezas son artesanales realizadas a mano por pequeños orfebres, lo que hace que cada pieza sea singular y diferente.
Txesus Zubiate | landscape version portfolioTxesus Zubiate
Una breve muestra de mi trabajo en forma de portafolio. Una sucesión de proyectos unidos, sobre todo, a mi carrera en BZ2 Bilbo, etapa en la cual desarrollé mi trabajo durante más de 10 años.
Growing a New Facebook Audience (in 2017)Nate Harris
A presentation for Build an Audience Atlanta.
This deck was my aid in a lecture to small business professionals from around Atlanta. It was intended for those with little to no Facebook knowledge who were dead-set on beginning to grow their followings.
It is about a half-an-hour read, and ranges from "duh" to technical.
See my bio at https://nate.life. This presentation made real by PercentSharp (https://percentsharp.com/). It was created for Build an Audience Atlanta (https://www.meetup.com/Build-an-Audience-Atlanta/).
The Zigzag Approach to Requesting Customer ReviewsPhil Rozek
My presentation from SMX West 2013 - on the "Must Have Local Search Tactics" panel on March 12, 2013.
I describe a technique for asking customers for reviews, in a way that maximizes the number of reviews you have on the most-important sites, while minimizing the number of reviews that get filtered.
Phil Rozek
www.localvisibilitysystem.com
In this compelling workshop, Bridgett will review multiple ways to manage your business reputation, appropriate ways to respond to negative feedback and how you can stay a step ahead of the media.
Product Discovery - We didn't do anything wrong, but somehow, we lostRaphael Farinazzo
When it comes to Product Management, not even the most complete set of tools and frameworks is enough to tell you what to build. You can still follow the rules and fail.
Product Management is much more creativity and art than science.
La Bonne Étoile es una marca única donde se unen la sencillez de las líneas de distintos metales bañados en oro con las formas geométricas de las piedras naturales. Todas las piezas son artesanales realizadas a mano por pequeños orfebres, lo que hace que cada pieza sea singular y diferente.
Txesus Zubiate | landscape version portfolioTxesus Zubiate
Una breve muestra de mi trabajo en forma de portafolio. Una sucesión de proyectos unidos, sobre todo, a mi carrera en BZ2 Bilbo, etapa en la cual desarrollé mi trabajo durante más de 10 años.
Right Turn has worked on different clients with different requirements, for different industry verticals such as bio-tech, export, manufacturing, leisure, IT, healthcare, corporate, lifestyle, construction, personal and spiritual. Yet, each of them has a driven purpose, aesthetic excitement and makes for distinct brand exposure through design and content integration. The same is optimized to ensure top-of–the-mind recall with odles of creativity and professionalism. Check our showcase page for recent projects
Slides of the talk I gave together with Joern Zaefferer at JsConf 2010. The slides are rather cryptic since most of the action happened live. Check http://jsconf.eu for the video once its there.
Corruption of digital discourse: what you need to know, why you should careDavid Kamerer
The online world is filled with fake reviews, Wikipedia entries written for hire, and blogs that fail to disclose free products and services. Because everyone is a communicator in the digital world, those who adhere to professional standards and codes of ethics are in the minority. As a result, the very channels that we as public relations professionals rely upon to do our work have been corrupted in profound ways. Get a revealing look at the scope of this corruption, what the law says, and what ethical public relations pros should do.
Produced by Multifamily Insiders: http://www.multifamilyinsiders.com
Every single apartment community has experienced a negative review on ApartmentRatings.com, on Yelp, or even on their own Fan Page. This webinar explains how to properly react to negative posts to diffuse the situation, show prospects you care about your residents, and to use that feedback to improve your business.
Positive Review Building And Reputation Protection for DentistsSmileSavvyInc
Scott Childress, Executive Director of Smile Savvy, provides stats for online reviews along with tips for dentists and dental practices who want to build their positive reviews.
Note: Raw presentation slides without notes.
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more settled these days, one thing that still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name
Learn the effective elements every website needs, how to market your practice on social media, and how to generate new patients with search engine optimization techniques.
Messages come in many forms, but in order to be effective you must be specific and know your audience. Some of the best messages are bookended by stories. In this presentation I share why messaging is important, but how to tell your message to the right audience and create an engaging story.
Defending Your Business's Reputation OnlineAltosMarketing
On June 12th, Altos Marketing was proud to present to the members of the Greater Manchester Chamber of Commerce as part of their Social Media Series. The topic was "Defending Your Business's Reputation Online".
This presentation covers how online review sites work, data about their users, and how to handle negative reviews. Yelp, Travelocity, and Google+ are highlighted.
If you’re a business owner or professional and you’re not using Facebook for business, you’re missing out on one of social media’s greatest assets. Join the Durham Business & Professional Chain for another installment of its popular social media seminar series and learn how to take advantage of Facebook’s networking features to build your business or brand. Our presenter is Denise Hester, real estate developer and partner in M & M Real Estate Development & Consulting of Durham, NC , who will discuss using Facebook for business. She will share how to use Facebook to target clients, provide informative content and establish on-line relationships through social media.
Local-Mobile-Social Internet Marketing for DentistsProSites, Inc.
Learn how to attract new patients with proven Internet marketing strategies, including: social media marketing, mobile website optimization, and local search engine optimization.
1. Online Reputation Management
Thomas F. Dock, BS, CVJ
Veterinary News Network
Board of Certification, American
Society of Veterinary Journalists
2. Why Online Reputation Mgt?
• In this world of universal, instant and fairly
anonymous communications using the Internet and
especially social media, both good and bad things can
happen.
• As we saw last hour, some people, fairly or not, will
use this medium to complain about your service or
facility to the same huge audience. On your business
site or social media pages you have good control, and
this is fairly easy to contain
• But on other large commercial ratings sites such as
Yelp, City Search or Yahoo Local it appears you have
little control and are at the mercy of some
unreasonable people
3. Why Online Reputation Mgt?
• One third to one half of all businesses failed to
respond to client concerns at all!
• Businesses that chose to respond to online
complaints and concerns have a much higher
retention rate for clients
• 18% of upset customers reverted to happy,
positive and regular clients
• 1/3 of those went back to repost positive
reviews
• 1/3 more REMOVED NEGATIVE POSTS!!
4. Respond Quickly
• First try old fashioned customer service
• Respond to recent complaints
• LockTite, United Airlines (x2)
• Satisfied clients – ask for positive reviews
• Sometimes all you can do is apologize and
leave the conversation
• Who are you dealing with?
• One time complainer?
• Multiple complainer?
• “Alert CNN” complainer?
• Loyal Customer, first complaint?
5. Steps for Protecting Your
Online Reputation
• Always be listening!
• Find the reviews!
• Claim ownership on review sites
• Respond as quickly as possible
• Use keywords to create positive “cloud” in
your responses
• Take offline if necessary
• Remove offensive or falsified reviews
• Use existing sites to move negative reviews
down in search engine results
• Don’t worry…there will be lots of pictures!!
6. Listen!
• Google Alerts/Search engines
• Twitter
• Social Mention
• Techorati
• Sproutsocial ($)
Review sites like:
• Yelp / Yahoo
• Google Places
• Citysearch
Keep Track of Comments:
• Word or Excel
• Record of actions
7.
8.
9.
10.
11.
12.
13.
14.
15. Reputation Management: Step 2
• Find all complaint sites that have
reviews about you and claim your
business. Without this you have no
voice!
• Be sure good key-words in descriptions
31. Due to Yelp’s rankings among the search
engines, our doctor was very worried that
this would NEVER go away.
We looked at the review (10 days old at
first review) and tried to make a plan.
• Can we counteract this review?
• Is it correct or not?
• Should we contact this reviewer to try and rectify
this situation?
32. Afterdiscussion, the practice attempted to
find out what led to this poor rating
• Review of medical records and appointments from
the time frame in question.
VNN “reviewed the reviewer”
33. Afterspending time on Yelp, VNN noted that
“Connie L” generated more than 100
reviews in just under a 7 month time frame
(about 3 per week).
Her profile was geared towards promotion
of her books, blog and website.
• Multi-level marketing, residual incomes, etc
She is a member of the Yelp Elite Squad
• We created the Yelp Elite Squad as a way of
recognizing the most passionate Yelpers that
makes our community so funny, useful and cool!
Yelp Elites get a nifty annual badge on their Yelp
profiles, and have the opportunity to get invited
to exclusive local events and parties hosted by
Yelp, where you can meet fellow Yelpers.
34. Client
had not been to the practice in more
than 10 years when it was under different
ownership.
• Current owner remembers the “rude” receptionist
mentioned in the review and she had not worked
there for 8 years.
Reviewerwas not the actual client, her
daughter was.
35.
36. Routinely checking search engines for your
hospital’s name (and even your doctors’ names)
can help find these types of reviews.
• Tip of the Hour…go home and do this tonight!
• Plan monthly searches to stay on top of things.
Don’t fear the bad review
• If you have done your due diligence (i.e. you know you
have great customer service, etc) and you tried to reach out
to resolve the issue, the other side of the story will come
out.
• One person who gives you a bad review among several
glowing reviews will be seen for the person that they are.
Importance of a website!
37. Step 3: Move Them Down!
• Using your web sites or blogs to move
higher with key word rich content
• Depends on your “key words” within
hospital name
• Social media helps - active Facebook
and Twitter accounts help!
38. Confirm You Are “Known”
• See if you are “indexed”
• Site:myvnn.com – and see results
• Use Webmaster tools from Google and
Bing
• Google.com/webmasters
• Bing.com/toolbox/webmaster
39.
40.
41. Up-To-Date Content
• Dynamic content (where?)
• Multi-media content
• Practice web site update (2X / month)
• Social sites update (2-3X/ week)