SlideShare a Scribd company logo
Reputation management in a digital world Presentation by Ross Taylor, Group Digital Director Dr. Nick Broughton, Pharmaceuticalethics.com
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Where to start?
Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Prepare 3. Plan 2. Listen 4. Engage 5. Integrate 6. Measure
1. Prepare 1. Be Prepared!
 
 
EDIT PRESENTATION TITLE IN HEADERS AND FOOTERS PANEL (INSERT MENU)
2. Listen….
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Avastin rejected by NICE
[object Object]
 
 
 
 
 
 
 
3. Plan ahead
OPPORTUNITY 1 PLANNING 2 PROPOSITION 3 EXECUTE 4 MEASURE AND EVOLVE 5
 
 
 
 
 
 
 
 
4. Engage
 
 
 
 
 
 
 
 
 
 
 
iPhone4 ,[object Object]
5. Integrate
 
 
 
 
6. Analyse
the iab framework intent awareness appreciation action advocacy benchmark Establish intentions and objectives in order to define which KPIs are most pertinent Define core KPI metrics by social media platform (soft metrics & hard financials) Compare benchmarks with other SM activity, channels, industry averages
[object Object],EDIT PRESENTATION TITLE IN HEADERS AND FOOTERS PANEL (INSERT MENU)
[object Object],[object Object],[object Object],Challenge
Areas of challenge ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EDIT PRESENTATION TITLE IN HEADERS AND FOOTERS PANEL (INSERT MENU) ,[object Object],[object Object]

More Related Content

Similar to Reputation management in a digital world

EntrepreneurshipTopic 1The development of entreprene.docx
EntrepreneurshipTopic 1The development of entreprene.docxEntrepreneurshipTopic 1The development of entreprene.docx
EntrepreneurshipTopic 1The development of entreprene.docxkhanpaulita
 
Reputation management presentation for Pharmaceutical Industry
Reputation management presentation for Pharmaceutical IndustryReputation management presentation for Pharmaceutical Industry
Reputation management presentation for Pharmaceutical IndustryRoss Taylor
 
Saylor URL httpwww.saylor.orgbooks Saylor.org 4 .docx
Saylor URL httpwww.saylor.orgbooks  Saylor.org   4 .docxSaylor URL httpwww.saylor.orgbooks  Saylor.org   4 .docx
Saylor URL httpwww.saylor.orgbooks Saylor.org 4 .docxtodd331
 
Saylor URL httpwww.saylor.orgbooks Saylor.org 4 .docx
Saylor URL httpwww.saylor.orgbooks  Saylor.org   4 .docxSaylor URL httpwww.saylor.orgbooks  Saylor.org   4 .docx
Saylor URL httpwww.saylor.orgbooks Saylor.org 4 .docxkenjordan97598
 
Marketing Strategies for Business Success by John Madayese
Marketing Strategies for Business Success by John MadayeseMarketing Strategies for Business Success by John Madayese
Marketing Strategies for Business Success by John MadayeseJohn Oluwashola Madayese
 
Growing & Scaling Your SME - The 4 constraints preventing Your business from ...
Growing & Scaling Your SME - The 4 constraints preventing Your business from ...Growing & Scaling Your SME - The 4 constraints preventing Your business from ...
Growing & Scaling Your SME - The 4 constraints preventing Your business from ...Roshan Thiran
 
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...GRAPE
 
3 Golden Rules for a Bigger Business Profits
3 Golden Rules for a Bigger Business Profits3 Golden Rules for a Bigger Business Profits
3 Golden Rules for a Bigger Business ProfitsLeik Hong, Leow 廖翊翃
 
[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.com
[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.com[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.com
[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.comRoy Selbach
 
Personal Branding & Lead Gen: Women's Council of Realtors
Personal Branding & Lead Gen: Women's Council of RealtorsPersonal Branding & Lead Gen: Women's Council of Realtors
Personal Branding & Lead Gen: Women's Council of RealtorsJayme Soulati
 
Salesforce Campaigns: Your Marketing Chocolate is in my Salesforce Peanut Butter
Salesforce Campaigns: Your Marketing Chocolate is in my Salesforce Peanut ButterSalesforce Campaigns: Your Marketing Chocolate is in my Salesforce Peanut Butter
Salesforce Campaigns: Your Marketing Chocolate is in my Salesforce Peanut ButterEric Wu
 
Atlas High Performance Economic Development is a Team Sport - Pure Michigan
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas High Performance Economic Development is a Team Sport - Pure Michigan
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
 
Creating the Performance Culture
Creating the Performance CultureCreating the Performance Culture
Creating the Performance CultureScott Staunton
 
2011 global-ce-management-survey
2011 global-ce-management-survey2011 global-ce-management-survey
2011 global-ce-management-surveybyvas78
 
Customer Driven Design
Customer Driven DesignCustomer Driven Design
Customer Driven DesignReme Pullicar
 

Similar to Reputation management in a digital world (20)

EntrepreneurshipTopic 1The development of entreprene.docx
EntrepreneurshipTopic 1The development of entreprene.docxEntrepreneurshipTopic 1The development of entreprene.docx
EntrepreneurshipTopic 1The development of entreprene.docx
 
Reputation management presentation for Pharmaceutical Industry
Reputation management presentation for Pharmaceutical IndustryReputation management presentation for Pharmaceutical Industry
Reputation management presentation for Pharmaceutical Industry
 
Saylor URL httpwww.saylor.orgbooks Saylor.org 4 .docx
Saylor URL httpwww.saylor.orgbooks  Saylor.org   4 .docxSaylor URL httpwww.saylor.orgbooks  Saylor.org   4 .docx
Saylor URL httpwww.saylor.orgbooks Saylor.org 4 .docx
 
Saylor URL httpwww.saylor.orgbooks Saylor.org 4 .docx
Saylor URL httpwww.saylor.orgbooks  Saylor.org   4 .docxSaylor URL httpwww.saylor.orgbooks  Saylor.org   4 .docx
Saylor URL httpwww.saylor.orgbooks Saylor.org 4 .docx
 
Marketing Strategies for Business Success by John Madayese
Marketing Strategies for Business Success by John MadayeseMarketing Strategies for Business Success by John Madayese
Marketing Strategies for Business Success by John Madayese
 
Growing & Scaling Your SME - The 4 constraints preventing Your business from ...
Growing & Scaling Your SME - The 4 constraints preventing Your business from ...Growing & Scaling Your SME - The 4 constraints preventing Your business from ...
Growing & Scaling Your SME - The 4 constraints preventing Your business from ...
 
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...
 
09 d31e0016
09 d31e001609 d31e0016
09 d31e0016
 
3 Golden Rules for a Bigger Business Profits
3 Golden Rules for a Bigger Business Profits3 Golden Rules for a Bigger Business Profits
3 Golden Rules for a Bigger Business Profits
 
[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.com
[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.com[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.com
[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.com
 
Top 5 Mistakes In B2 B V6
Top 5 Mistakes In B2 B V6Top 5 Mistakes In B2 B V6
Top 5 Mistakes In B2 B V6
 
Personal Branding & Lead Gen: Women's Council of Realtors
Personal Branding & Lead Gen: Women's Council of RealtorsPersonal Branding & Lead Gen: Women's Council of Realtors
Personal Branding & Lead Gen: Women's Council of Realtors
 
Salesforce Campaigns: Your Marketing Chocolate is in my Salesforce Peanut Butter
Salesforce Campaigns: Your Marketing Chocolate is in my Salesforce Peanut ButterSalesforce Campaigns: Your Marketing Chocolate is in my Salesforce Peanut Butter
Salesforce Campaigns: Your Marketing Chocolate is in my Salesforce Peanut Butter
 
Atlas High Performance Economic Development is a Team Sport - Pure Michigan
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas High Performance Economic Development is a Team Sport - Pure Michigan
Atlas High Performance Economic Development is a Team Sport - Pure Michigan
 
Essay On What Is Strategy
Essay On What Is StrategyEssay On What Is Strategy
Essay On What Is Strategy
 
Creating the Performance Culture
Creating the Performance CultureCreating the Performance Culture
Creating the Performance Culture
 
Marketing 2011 and Beyond
Marketing 2011 and BeyondMarketing 2011 and Beyond
Marketing 2011 and Beyond
 
2011 global-ce-management-survey
2011 global-ce-management-survey2011 global-ce-management-survey
2011 global-ce-management-survey
 
Customer Driven Design
Customer Driven DesignCustomer Driven Design
Customer Driven Design
 
Webcast: Rules of Requirements
Webcast: Rules of RequirementsWebcast: Rules of Requirements
Webcast: Rules of Requirements
 

Recently uploaded

Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corp.
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134LR1709MUSIC
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
 
Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseirhcs
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBen Wann
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateRedSeer
 
Luxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
Luxury Artificial Plants Dubai | Plants in KSA, UAE | ShajaraLuxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
Luxury Artificial Plants Dubai | Plants in KSA, UAE | ShajaraShajara Artificial Plants
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiaFalcon Invoice Discounting
 
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfEvolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfGutaMengesha1
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdfSOFTTECHHUB
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback AnalysisSafe PaaS
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxSymbio Agency Ltd
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)linciy03
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.FelixPerez547899
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanasabutalha2013
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfHenry Tapper
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon investment
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterNathanBaughman3
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024Adnet Communications
 

Recently uploaded (20)

Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings release
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
 
Luxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
Luxury Artificial Plants Dubai | Plants in KSA, UAE | ShajaraLuxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
Luxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfEvolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdf
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 

Reputation management in a digital world

Editor's Notes

  1. 200,000 protest emails Video viewed >1.5m times