Representation of the Band
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Costumes are an important aspect of representing a band in music videos, as they can visually convey the band's personalities and ideas to viewers. Bands are usually portrayed in a positive light in their own music videos because the videos serve as advertisements for their new singles. If a band was shown negatively, it would be less likely to successfully promote and sell their single. When creating his own music video, the author will need to carefully choose costumes that represent his band in the best light possible to promote his single's sales.
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Music videos task 2
The music video helps promote Big Time Rush by featuring Snoop Dogg, gaining fans from his audience. Music videos also help promote album sales by showing close-ups of band members' faces so fans recognize them at concerts. Ariana Grande's videos sexualize her through scant clothing and positions according to the male gaze theory. Artists can also be promoted through social media appearances and features in other artists' music videos to expand their fan base.
One time
This document analyzes the target audience for Justin Bieber's "One Time" music video. It begins by profiling the target audience as primarily white females aged 14-18 from lower socioeconomic classes. It then discusses how the video portrays Bieber achieving self-actualization through safety, love/belonging, and esteem. The general lifestyle of the target audience is described as socializing with friends and enjoying popular culture. The video appeals to audiences through Bieber's appearance, status as a famous artist, and portrayal of an aspirational lifestyle. It offers gratifications related to personal relationships, identity, diversion from reality, and keeping up with trends.
Female and Male representation in bands
This document discusses representation of male and female artists in alternative rock music. It analyzes photos of several bands and describes whether they portray a more modern or traditional representation. You Me At Six, Paramore and Halestorm show more modern representations through fashionable clothing and an equal focus on all band members. Meanwhile, Foo Fighters, A Day To Remember, Green Day, The Pretty Reckless, Evanescence portray more traditional representations through casual clothing, a focus on the lead singer, and embracing a rebellious image. Halestorm combines traditional and modern aspects in how the male and female members are represented.
Brand Identity: The 1975
The 1975 are a UK indie rock band known for their grunge-inspired style of dark, predominantly black clothing that reflects the darker themes in their music like sex, love, drugs, and death. Their album/single covers, music videos, and live performances all maintain a consistent greyscale aesthetic dominated by black and white to establish their recognizable style and brand their music as covering dark subject matter.
How does my media product challenge, develop and use media conventions?
The document discusses the conventions of indie music videos, magazine advertisements, and digipaks that the author researched. For the music video, conventions included performance videos, narrative storylines related to lyrics, distinctive costumes, and props. The author's video included symbolic props and recreated the "face of the band" trope subtly. For the advertisement, conventions included band name font and reviews to promote album sales. The author's ad included similar design elements. While conventions like band photos were followed for the digipak, the author challenged conventions by using floral imagery instead and an asymmetrical design. Overall, the author's pieces mainly stuck to but also developed some conventions to make original work.
Evaluation question 1
The document discusses how the media product of a music video challenges conventions of real music videos. It summarizes how the music video challenges conventions in its mis-en-scene portrayals of the artist, locations featured, use of swaying camera movements, lip syncing techniques, and reversing of clips. The document also discusses how the media products of a music magazine advert and digipack challenge conventions in their use of colors, placement of key information like artist names and album titles, central focus on the artist, and inclusion of lyrics.
Evaluation
The feedback received identified areas for improvement across the media products while also acknowledging some successful elements. For the CD covers, the consistent dark color scheme and photo editing were praised, but a wider variety of higher quality photos and a more detailed, eye-catching design were suggested to make the covers more interesting and marketable. More locations and shot types in photos and adding Photoshop effects were recommendations to enhance the CD covers.
Evaluation Question 1
The document discusses conventions of the indie rock music genre and how the media product draws from, develops, and challenges these conventions. Key conventions discussed include using close-ups of band members and instruments in music videos to emphasize authenticity and musicianship over visuals. Simplistic designs are also common for album artwork and merchandise. The media product takes inspiration from videos by Circa Waves and Arctic Monkeys but adapts conventions like using locations around London to represent the band's origins. Overall, the media product aims to portray the band as real and passionate about their music while putting their own spin on familiar indie rock conventions.
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Music videos task 2
The music video helps promote Big Time Rush by featuring Snoop Dogg, gaining fans from his audience. Music videos also help promote album sales by showing close-ups of band members' faces so fans recognize them at concerts. Ariana Grande's videos sexualize her through scant clothing and positions according to the male gaze theory. Artists can also be promoted through social media appearances and features in other artists' music videos to expand their fan base.
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This document discusses representation of male and female artists in alternative rock music. It analyzes photos of several bands and describes whether they portray a more modern or traditional representation. You Me At Six, Paramore and Halestorm show more modern representations through fashionable clothing and an equal focus on all band members. Meanwhile, Foo Fighters, A Day To Remember, Green Day, The Pretty Reckless, Evanescence portray more traditional representations through casual clothing, a focus on the lead singer, and embracing a rebellious image. Halestorm combines traditional and modern aspects in how the male and female members are represented.
Brand Identity: The 1975
The 1975 are a UK indie rock band known for their grunge-inspired style of dark, predominantly black clothing that reflects the darker themes in their music like sex, love, drugs, and death. Their album/single covers, music videos, and live performances all maintain a consistent greyscale aesthetic dominated by black and white to establish their recognizable style and brand their music as covering dark subject matter.
How does my media product challenge, develop and use media conventions?
The document discusses the conventions of indie music videos, magazine advertisements, and digipaks that the author researched. For the music video, conventions included performance videos, narrative storylines related to lyrics, distinctive costumes, and props. The author's video included symbolic props and recreated the "face of the band" trope subtly. For the advertisement, conventions included band name font and reviews to promote album sales. The author's ad included similar design elements. While conventions like band photos were followed for the digipak, the author challenged conventions by using floral imagery instead and an asymmetrical design. Overall, the author's pieces mainly stuck to but also developed some conventions to make original work.
Evaluation question 1
The document discusses how the media product of a music video challenges conventions of real music videos. It summarizes how the music video challenges conventions in its mis-en-scene portrayals of the artist, locations featured, use of swaying camera movements, lip syncing techniques, and reversing of clips. The document also discusses how the media products of a music magazine advert and digipack challenge conventions in their use of colors, placement of key information like artist names and album titles, central focus on the artist, and inclusion of lyrics.
Evaluation
The feedback received identified areas for improvement across the media products while also acknowledging some successful elements. For the CD covers, the consistent dark color scheme and photo editing were praised, but a wider variety of higher quality photos and a more detailed, eye-catching design were suggested to make the covers more interesting and marketable. More locations and shot types in photos and adding Photoshop effects were recommendations to enhance the CD covers.
Evaluation Question 1
The document discusses conventions of the indie rock music genre and how the media product draws from, develops, and challenges these conventions. Key conventions discussed include using close-ups of band members and instruments in music videos to emphasize authenticity and musicianship over visuals. Simplistic designs are also common for album artwork and merchandise. The media product takes inspiration from videos by Circa Waves and Arctic Monkeys but adapts conventions like using locations around London to represent the band's origins. Overall, the media product aims to portray the band as real and passionate about their music while putting their own spin on familiar indie rock conventions.
Evaluation question 2x
The document discusses a promotional package created for an indie pop band including a music video, digipak, and album advert. [1] The music video uses a Pale Waves song and depicts the protagonist running away from a toxic relationship. [2] The digipak and album advert feature photos from the music video shoot and use colors and layouts that connect them visually and thematically to the idea of freedom from the relationship. [3] Overall, the promotional package creates a coherent brand through consistent visuals, themes of freedom and escape, and typographic style.
Evaluation question 2x
The document discusses a promotional package created for an indie pop band including a music video, digipak, and album advert. [1] The music video uses a Pale Waves song and depicts the protagonist running away from a toxic relationship. [2] The digipak and album advert feature photos from the music video shoot and use colors and layouts that connect them visually and thematically to the idea of freedom from the relationship. [3] Overall, the promotional package creates a coherent brand through consistent visuals, themes of freedom and escape, and typographic style.
Evaluation Question 1
The document discusses how the author's indie music video project used and developed conventions of real indie music videos. Through research, the author identified three common conventions: inclusion of the band/instruments, use of black and white shots, and costume worn. The author incorporated these conventions into their video by including band shots, dressing the band and actors simply to look "rugged" like current indie bands, and only challenging conventions by adding a saxophone solo not typically seen in indie music.
Mv u29 assignment 1 form
The document provides guidance for completing a case study assignment on music video production. It outlines 3 tasks to analyze the purposes of music videos, common styles and techniques, and to conduct a case study on 3 music videos. Notes are provided on illustrating points with images and adding additional slides as needed. The learning outcomes focus on understanding the purpose and conventions of music videos and planning an original music video production.
A2 media evaluation
The document discusses a student's media project creating a promotional music video for a fictional band. It analyzes the conventions used in music videos and how the student incorporated these conventions into their project. This included using shots of the band performing, camera techniques like zooms, and editing techniques. Feedback on the project was mainly positive, with criticisms around transitions between scenes which the student then improved.
Creative critical reflection
The document discusses a music video created by Hafsa Hasan for her A2 portfolio. The music video is for the song "Reggaeton Lento-remix" and is in the genre of Latin pop-reggaeton. The video uses several conventions of pop music videos like linking the lyrics and visuals. It challenges some conventions like costuming but keeps elements like bright lighting and dancing to engage the youth audience. Overall the video aims to represent the fun, carefree side of youth through its story of love and dancing to appeal to teenagers.
Evaluation question 1 music video
This document discusses elements commonly found in indie music videos and how they are used in the author's own music video. It covers the following key points:
- Live performance shots are used to keep the focus on the artist/band and show the relationship between performers and audience. The author's video includes live performance footage shot from different angles.
- Narrative shots break up the performance to keep viewers engaged and tell a story (the author's is of a woman seeing a band's poster and getting ready to see them).
- Settings give context (e.g. a studio for recording). The author's video uses outdoor, home, and studio settings.
- Costume and props create an indie
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Creative Critical Reflection- Music Promotion Package (A level Media Studies)...
Evaluation of my Advanced Portfolio (music Promotion Package) ~ A level media studies. Advanced portfolio, CCR task by Sehrish Baseem.
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The document outlines a case study for analyzing music videos from different perspectives. It is divided into 3 tasks. Task 1 addresses the purposes of music videos, including entertainment, promotion of artists/brands, and sales. Strategies employed by major labels, independent labels, and unsigned artists can differ. Synergy between music videos and other media is also discussed. Branding is important, as seen in the example of Imagine Dragons presenting a consistent image. One Direction videos aim for commercial success, while Animal Collective prioritizes the music and artistic creativity over fame.
Can’t stand me now – the libertines
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Question 2 Evaluation
The student created a music video, magazine advertisement, and digipack for a coursework project that were all clearly linked together. Each piece focused on the theme of complications in relationships and overcoming broken relationships. Specifically, the music video used emotive footage and editing to entertain and convey sadness and betrayal between two girls and an emotionless boy. The magazine ad and digipack used close-up shots of the characters to highlight their emotions and promote the music video. Overall, the student believes the three pieces were effective together as they shared similar styles, themes, and successfully promoted each other.
Evaluation
The document describes a student's media production project creating a promotional music video. It discusses conventions used in music videos and how the student incorporated these. Feedback was generally positive but identified issues with transitions. The student learned new software like Adobe Photoshop, Premiere Pro, and Web Plus 10. Overall the project helped the student learn about targeting audiences and representing social groups through media.
Task 1 purposes of music vids- scott
The document outlines the purposes of music videos in four questions:
1. The three core purposes of music videos are to promote the band and song, create a brand identity, and generate sales revenue. Music videos help bands gain more fans, recognition, tours, and product endorsements.
2. Broader purposes include using colors that connect to the music genre, setting the video in locations that suit the lyrics and beat, and featuring fashionable clothing to promote current trends. Choreography and cinematography also help engage viewers.
3. Stormzy's brand "#Merky" appeals to young fans through tracksuits and collaborations. His humble image helps him stand out from other artists. Strong branding builds loyal fans
Draft answers
The document provides answers to four questions regarding a media production project. For question 1, the response discusses how the music video adheres to and challenges conventions of the indie rock genre through elements like including band performances and having a nonlinear narrative. Question 2 examines how the music video, digipak, and advertisements create an effective brand through consistent visual style, themes, and focus on the band members. Question 3 outlines what was learned from audience research, such as a preference for interpretive narratives in music videos. Question 4 details the use of software like Final Cut Pro X and Photoshop in editing the video and creating marketing materials, noting both the benefits and some difficulties of the programs.
Music Video - Assignment 1
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Music Video - Assignment 1
Ariana Grande's "7 Rings" music video employs various stylistic techniques and conventions. The camerawork uses a range of smooth shots without abrupt movements to create a clean, impressionistic atmosphere. Special effects are utilized in scenes featuring neon lights and patterns. Pink and blue lighting is used to convey positive and negative meanings respectively. The video primarily features Grande and other female performers in party outfits, emphasizing wealth through jewelry. Scenes take place in the garden, kitchen, and dollhouse room of a large home, making prominent use of the color pink and Japanese cultural references.
Music Video - Assignment 1
Jump cuts are used to remove any unnecessary footage and
keep the pace of the video moving quickly. This helps keep the audience
engaged.
Slow motion shots are often used during emotional parts of a song to
heighten the drama and intensity of a moment. Seeing actions in slow
motion can draw out emotions.
Split screens are used to show multiple actions happening at once. This
allows more of the story to be told in the same timeframe. It also keeps
the video visually interesting.
Transitions between shots like fades and wipes help join different scenes
together seamlessly. This creates a smooth flow to the video rather than
abrupt cuts.
Repetition of certain shots is used to
Music Video - Assignment 1
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen, and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Music Video - Assignment 1
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, emphasizing the pink theme and contrasting blue. Grande references Japanese culture with sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and themes.
How Did You Use Media Technologies?
The group used various media technologies throughout the construction, research, planning, and evaluation stages of their project. They maintained a group blog to track progress and tasks. They researched conventions and opinions online. They filmed with a video camera and tripod, took photos with a digital camera, and edited using iMovie on Macs. They shared the final video on YouTube and Facebook to gather feedback.
You Me At Six - Take Off Your Colours Analysis
The You Me At Six album cover uses simple colors and design to portray the band as focused on their music rather than promotion. Beige and brighter colors were chosen to represent the band's sound and rebellion against industry conventions. While striving to appear disinterested in promotion, the album design strategically appeals to fans and sells records through this portrayal. The back cover, CD inlay, and spine continue this minimalistic aesthetic and message of the band prioritizing their art over commercialism.
More Related Content
Similar to Representation of the Band
Evaluation question 2x
The document discusses a promotional package created for an indie pop band including a music video, digipak, and album advert. [1] The music video uses a Pale Waves song and depicts the protagonist running away from a toxic relationship. [2] The digipak and album advert feature photos from the music video shoot and use colors and layouts that connect them visually and thematically to the idea of freedom from the relationship. [3] Overall, the promotional package creates a coherent brand through consistent visuals, themes of freedom and escape, and typographic style.
Evaluation question 2x
The document discusses a promotional package created for an indie pop band including a music video, digipak, and album advert. [1] The music video uses a Pale Waves song and depicts the protagonist running away from a toxic relationship. [2] The digipak and album advert feature photos from the music video shoot and use colors and layouts that connect them visually and thematically to the idea of freedom from the relationship. [3] Overall, the promotional package creates a coherent brand through consistent visuals, themes of freedom and escape, and typographic style.
Evaluation Question 1
The document discusses how the author's indie music video project used and developed conventions of real indie music videos. Through research, the author identified three common conventions: inclusion of the band/instruments, use of black and white shots, and costume worn. The author incorporated these conventions into their video by including band shots, dressing the band and actors simply to look "rugged" like current indie bands, and only challenging conventions by adding a saxophone solo not typically seen in indie music.
Mv u29 assignment 1 form
The document provides guidance for completing a case study assignment on music video production. It outlines 3 tasks to analyze the purposes of music videos, common styles and techniques, and to conduct a case study on 3 music videos. Notes are provided on illustrating points with images and adding additional slides as needed. The learning outcomes focus on understanding the purpose and conventions of music videos and planning an original music video production.
A2 media evaluation
The document discusses a student's media project creating a promotional music video for a fictional band. It analyzes the conventions used in music videos and how the student incorporated these conventions into their project. This included using shots of the band performing, camera techniques like zooms, and editing techniques. Feedback on the project was mainly positive, with criticisms around transitions between scenes which the student then improved.
Creative critical reflection
The document discusses a music video created by Hafsa Hasan for her A2 portfolio. The music video is for the song "Reggaeton Lento-remix" and is in the genre of Latin pop-reggaeton. The video uses several conventions of pop music videos like linking the lyrics and visuals. It challenges some conventions like costuming but keeps elements like bright lighting and dancing to engage the youth audience. Overall the video aims to represent the fun, carefree side of youth through its story of love and dancing to appeal to teenagers.
Evaluation question 1 music video
This document discusses elements commonly found in indie music videos and how they are used in the author's own music video. It covers the following key points:
- Live performance shots are used to keep the focus on the artist/band and show the relationship between performers and audience. The author's video includes live performance footage shot from different angles.
- Narrative shots break up the performance to keep viewers engaged and tell a story (the author's is of a woman seeing a band's poster and getting ready to see them).
- Settings give context (e.g. a studio for recording). The author's video uses outdoor, home, and studio settings.
- Costume and props create an indie
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Creative Critical Reflection- Music Promotion Package (A level Media Studies)...
Evaluation of my Advanced Portfolio (music Promotion Package) ~ A level media studies. Advanced portfolio, CCR task by Sehrish Baseem.
Music video assignment 01 2019 pro forma
The document outlines a case study for analyzing music videos from different perspectives. It is divided into 3 tasks. Task 1 addresses the purposes of music videos, including entertainment, promotion of artists/brands, and sales. Strategies employed by major labels, independent labels, and unsigned artists can differ. Synergy between music videos and other media is also discussed. Branding is important, as seen in the example of Imagine Dragons presenting a consistent image. One Direction videos aim for commercial success, while Animal Collective prioritizes the music and artistic creativity over fame.
Can’t stand me now – the libertines
The video is a performance-based depiction of The Libertines playing a concert. Though the song playing does not match the lyrics of "Can't Stand Me Now", the fast editing and excited band members amplify the upbeat music. Technical elements like close-ups, low camera angles, and handheld camerawork contribute to the raw, edgy indie genre style. The band members appear youthful and carefree in their on-stage antics, conveying a sense of rebellion against conformity.
Question 2 Evaluation
The student created a music video, magazine advertisement, and digipack for a coursework project that were all clearly linked together. Each piece focused on the theme of complications in relationships and overcoming broken relationships. Specifically, the music video used emotive footage and editing to entertain and convey sadness and betrayal between two girls and an emotionless boy. The magazine ad and digipack used close-up shots of the characters to highlight their emotions and promote the music video. Overall, the student believes the three pieces were effective together as they shared similar styles, themes, and successfully promoted each other.
Evaluation
The document describes a student's media production project creating a promotional music video. It discusses conventions used in music videos and how the student incorporated these. Feedback was generally positive but identified issues with transitions. The student learned new software like Adobe Photoshop, Premiere Pro, and Web Plus 10. Overall the project helped the student learn about targeting audiences and representing social groups through media.
Task 1 purposes of music vids- scott
The document outlines the purposes of music videos in four questions:
1. The three core purposes of music videos are to promote the band and song, create a brand identity, and generate sales revenue. Music videos help bands gain more fans, recognition, tours, and product endorsements.
2. Broader purposes include using colors that connect to the music genre, setting the video in locations that suit the lyrics and beat, and featuring fashionable clothing to promote current trends. Choreography and cinematography also help engage viewers.
3. Stormzy's brand "#Merky" appeals to young fans through tracksuits and collaborations. His humble image helps him stand out from other artists. Strong branding builds loyal fans
Draft answers
The document provides answers to four questions regarding a media production project. For question 1, the response discusses how the music video adheres to and challenges conventions of the indie rock genre through elements like including band performances and having a nonlinear narrative. Question 2 examines how the music video, digipak, and advertisements create an effective brand through consistent visual style, themes, and focus on the band members. Question 3 outlines what was learned from audience research, such as a preference for interpretive narratives in music videos. Question 4 details the use of software like Final Cut Pro X and Photoshop in editing the video and creating marketing materials, noting both the benefits and some difficulties of the programs.
Music Video - Assignment 1
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Music Video - Assignment 1
Ariana Grande's "7 Rings" music video employs various stylistic techniques and conventions. The camerawork uses a range of smooth shots without abrupt movements to create a clean, impressionistic atmosphere. Special effects are utilized in scenes featuring neon lights and patterns. Pink and blue lighting is used to convey positive and negative meanings respectively. The video primarily features Grande and other female performers in party outfits, emphasizing wealth through jewelry. Scenes take place in the garden, kitchen, and dollhouse room of a large home, making prominent use of the color pink and Japanese cultural references.
Music Video - Assignment 1
Jump cuts are used to remove any unnecessary footage and
keep the pace of the video moving quickly. This helps keep the audience
engaged.
Slow motion shots are often used during emotional parts of a song to
heighten the drama and intensity of a moment. Seeing actions in slow
motion can draw out emotions.
Split screens are used to show multiple actions happening at once. This
allows more of the story to be told in the same timeframe. It also keeps
the video visually interesting.
Transitions between shots like fades and wipes help join different scenes
together seamlessly. This creates a smooth flow to the video rather than
abrupt cuts.
Repetition of certain shots is used to
Music Video - Assignment 1
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen, and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Music Video - Assignment 1
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, emphasizing the pink theme and contrasting blue. Grande references Japanese culture with sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and themes.
Similar to Representation of the Band (20)
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
Creative Critical Reflection- Music Promotion Package (A level Media Studies)...
Creative Critical Reflection- Music Promotion Package (A level Media Studies)...
More from Greenshaw High School
How Did You Use Media Technologies?
The group used various media technologies throughout the construction, research, planning, and evaluation stages of their project. They maintained a group blog to track progress and tasks. They researched conventions and opinions online. They filmed with a video camera and tripod, took photos with a digital camera, and edited using iMovie on Macs. They shared the final video on YouTube and Facebook to gather feedback.
You Me At Six - Take Off Your Colours Analysis
The You Me At Six album cover uses simple colors and design to portray the band as focused on their music rather than promotion. Beige and brighter colors were chosen to represent the band's sound and rebellion against industry conventions. While striving to appear disinterested in promotion, the album design strategically appeals to fans and sells records through this portrayal. The back cover, CD inlay, and spine continue this minimalistic aesthetic and message of the band prioritizing their art over commercialism.
Planning Costume
The document discusses costume planning for a music video. Guests at the party will wear bright neon colors, stereotypical rave clothing like leg warmers and shorts, and glow-in-the-dark body spray. This will fit the techno music genre and title. The band's costumes will be less specific to allow their individual personalities to show, as in other similar music videos, while still fitting the teenage house party setting.
Planning - Props
The document discusses planning props for a party scene in a music video. It outlines that empty bottles, food packets, and other items will be used to make surfaces look realistically cluttered. The labels on bottles will be removed and windows will be blacked out to control lighting. Outdoor shots will include a backdrop with the band name in glow paint, with artificial lighting used to control the paint and audience visibility. Lighting will also properly illuminate the band for the live performance shots. Outdoor filming will take place under shelter for all weather conditions and lighting space.
Fall Out Boy - Folie A Deux Analysis
The album cover uses simplistic colors like red, brown, and white to emphasize hidden meanings and distance the band from the album's themes of madness. The front cover features two characters - one dressed as a bear carrying the other - representing the "madness shared by two" described by the album's title, Folie à Deux. Throughout the album packaging, the use of font, color schemes, and imagery continue connecting elements to the idea of a madness that is spreading and taking over.
Representation of the Band
Costumes are an important aspect of representing a band in music videos, as they can visually convey the band's personalities and ideas to viewers. Bands are usually portrayed in a positive light in their own music videos because the videos serve as advertisements for their new singles. If a band was shown negatively, it would be less likely to promote sales of the single. When creating his own music video, the author will need to carefully choose costumes to represent his chosen band in the best light possible to maximize sales of the promoted single.
Media Technologies
The group used various media technologies throughout the construction, research, planning, and evaluation stages of their project. They maintained a group blog to track progress and tasks. They researched conventions and audience feedback online. They filmed their music video using a video camera and tripod, and took photos with a digital camera to plan lighting and locations. They edited the video footage and created additional marketing materials using iMovie and Photoshop on Mac computers.
Evaluation Pt3. What Have You Learned From Your Audience Feedback?
The document discusses gathering audience feedback on a music video by uploading it to YouTube and Facebook. Uploading to YouTube resulted in poor video quality and limited feedback. Facebook provided more feedback as more of the target audience had accounts. Qualitative feedback from questionnaires and a focus group provided positive feedback on the video and band. Limitations included the time required for qualitative data collection.
Evaluation Pt2. Combination of Main and Ancillary Products
The document discusses ensuring consistency across a band's main product and ancillary texts to increase the chance of success. It focuses on using the same font, colors, graphics, costumes, and prominence of the lead singer to clearly link the album, single, and music video. This creates a cohesive marketing campaign and makes it obvious that all three products were created for the same band.
Forms and Conventions
The document discusses the forms and conventions of music videos and how the author's media product both uses and challenges some of these conventions. It explains that the product sticks to conventions like setting the video at a house party, using props associated with partying, and synchronous editing. However, it also challenges conventions by letting the band portray themselves authentically rather than how a record label would want, including mistakes in lyrics, and shooting at night rather than day.
Primary Audience Research
The document discusses research conducted for a music video targeting a primary audience. It describes deciding to use mainly qualitative questions in the questionnaire to get detailed opinions. Some quantitative questions would be used upfront to screen participants. While most audience members wanted multiple locations or a narrative in the video, the researchers decided on a single location of a house party/live gig to keep costs low as an emerging band and best represent the genre.
Conventions Of Music Videos
The document analyzes music videos from the same genre and finds several conventions. All the videos portray the bands as individuals who maintain their uniqueness despite external pressures. They also represent the bands as both professional musicians and ordinary people. The editing in all the videos precisely matches the pace of the music. The videos end with a montage and zooming out as the song fades. They use both live and fictional shots to show the bands' professional and personal lives. While some videos directly relate to the song's narrative, others interpret it differently or don't use the narrative at all.
You Me At Six Save It For The Bedroom Analysis
The document summarizes the music video for the song "Save It For The Bedroom" by the band You Me At Six. The original video was filmed by friends before the band was signed and shows the band performing and hanging out. The new professional video features the band portraying different characters and spoofing reality TV shows, similarly to their video for "Blink-182". It emphasizes the band's unconventional nature through frequent costume changes, destruction of the TV studio set, and pushing back against stereotypes.
You Me At Six Save It For The Bedroom Analysis
The document summarizes the music video for the song "Save It For The Bedroom" by the band You Me At Six. The original video was filmed by friends before the band was signed and shows the band performing and hanging out. The new professional video features the band portraying different characters and spoofing reality TV shows, similarly to their video for "Blink-182". It emphasizes the band's unconventional nature and individualism through frequent costume changes, destruction of the TV studio set, and promotion of thinking for oneself.
You Me At Six Save It For The Bedroom Analysis
The document provides an analysis of the music video for the song "Poppin' (Champagne)" by the band All Time Low. It summarizes that the video portrays the band enjoying a lavish party lifestyle but uses unconventional costumes and maintains a relatable camera angle to show that their personalities have not changed with fame. While the song is about the dangers of fame, the video balances this message with fun, colorful visuals that allow the band to showcase their identities.
You Me At Six Save It For The Bedroom Analysis
The document provides an analysis of the music video for the song "Poppin' (Champagne)" by the band All Time Low. It summarizes that the video portrays the band enjoying a lavish party lifestyle but uses unconventional costumes and maintains a relatable camera angle to show that their personalities have not changed with fame. While the song is about the dangers of fame, the video balances this message with fun, colorful visuals that allow the band to showcase their identities.
You Me At Six Save It For The Bedroom Analysis
The document provides an analysis of the music video for the song "Poppin' (Champagne)" by the band All Time Low. It summarizes that the video portrays the band enjoying a lavish party lifestyle but uses unconventional costumes and maintains a relatable camera angle to show that their personalities have not changed with fame. While the song is about the dangers of fame, the video balances this message with fun, colorful visuals that allow the band to showcase their identities.
All Time Low Poppin (Champagne) Analysis
The document provides an analysis of the music video for the song "Poppin' (Champagne)" by the band All Time Low. It summarizes that the video portrays the band enjoying a lavish party lifestyle but uses unconventional costumes and maintains a relatable camera angle to show that they have not lost their sense of individuality to fame. It also notes that location and color changes in the video reinforce the message that the celebrity lifestyle could change people in a negative way.
Blink 182 All The Small Things Analysis
The music video for "All The Small Things" by Blink 182 challenges conventions of the alternative pop/rock genre in several ways. It features costume and location choices that mock other mainstream bands. Throughout the video, the band mimics the style of more conventional bands like Backstreet Boys to emphasize how they disregard genre norms. The use of bright colors and large audiences in the video also subvert expectations for an alternative band.
Planning Props
The document discusses plans for props and lighting for a party music video. Props inside the house will include empty alcohol bottles and food packets littered around to look realistic. Windows will be blacked out to control lighting and improve the glow effect. Outside shots will feature the band playing live for an audience in front of a glow paint backdrop reading "Crisis Journey", with artificial lighting used to properly light the band, paint, and audience. Outside filming will be under shelter for all weather conditions and lighting space.
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Representation of the Band
- 1. Representation Of The Band Another aspect of music videos that is very important is the costumes that the band members are clothed in. For example, like in the images you can see below, it is clear to see that the childish / individual personalities of the band are being represented through their clothes. When creating my own music video, I believe that I will need to take a lot of care over the costumes that I choose to ensure that the costumes anchor the ideas that I am trying to get across to the audience.
- 2. Representation Of The Band I have also found that the band is usually represented within a positive mind frame as it is coming from the band’s management, the record company or the band themselves. All bands have to be shown in quite a positive light in their music videos as these videos are the advertisement for their new single. If a band was portrayed in a very negative light in their music videos, they are less likely to sell the single that they are promoting. This seems to be true for nearly all genres. This is a technique that I am going to have to use as I need to represent my chosen band in the best light possible, so that as many people as possible would want to buy the single that the video is aiming to promote.