I managed the development and distribution of over 20 periodic performance reports that tracked key metrics like revenue, pricing, market share, and sales performance for various audiences including sales managers, regional sales managers, upper management, and other departments. The highest priority reports measured distributor and sales territory performance by market and competitor to help sales managers meet their quarterly bonus goals and effectively manage their business. Company performance reports were also generated and distributed throughout the organization to keep everyone informed of monthly corporate results.

1. Reporting I managed the development, production, and distribution of more than 20 periodic performance reports which (a) track revenue, pricing, and market share trends, and (b) measure sales performance (cross-departmental audience). Account performance Our highest priority in sales, these reports measured market share, revenue, and yield performance for our distributors – corporations and travel agencies. Sales territory performance Sales managers were paid quarterly bonuses – we generated monthly reports to help them manage their business. Market performance We generated numerous reports for sales leadership measuring market share, revenue, and yield performance by market and by competitor. Company performance Initially designed to keep sales managers abreast of monthly corporate performance, distribution of this report spread throughout the company. Airlines Sales and Marketing Strategy

2. Reporting Rather than generate large quantities of reports for each user, my goal was to standardize reports while increasing their usefulness across various audiences. Reporting Audiences Sales Managers and Sales Service Managers Regional Sales Managers and Senior Directors Upper Management Numerous departments outside of Sales Product Marketing, Advertising, and OnePass Route Planning and Scheduling Pricing and Revenue Management Corporate Development and Alliances International Operations and Sales Financial Planning and Controllers Airlines Sales and Marketing Strategy