Report che descrive l'impatto sociale delle attività di LUZ attraverso 7 capitoli:
Context
Intro LUZ
Governance
Employees
Community
Environment
Security
The mondefama collective is a comet founded by Franck Lesimple. Thought in circular economy and horizontal management which breaks the codes of traditional agencies. We bring this collective into existence to cultivate our passion to innovate, creative marketing and the use of technology towards responsible transition.
Accelerating engagement with local communities 310119Kathryn Geels
Here is the session I ran at the Behind Local News conference in Leicester, 31 January 2019. I spoke about the Engaged Journalism Accelerator, what we've learnt to date from our grantees and other engaged journalism organisations in Europe, and what representatives from established regional press in the UK can learn, take onboard and take back to their teams.
Collectively Review 2014-2016: making sustainable ways of living the new normalWill Gardner
In October 2014, Collectively (www.collectively.org) was born. Our aim was to engage young people around the world in sustainable ways of living and consuming, through the power of compelling content and collaborative action.
Sponsored by more than thirty of the world's leading multinational companies, and with a powerful and passionate network of NGO collaborators and changemakers, over the last two years we've learnt a lot about great sustainability storytelling; collaboration; and giving the next generation the opportunity and inspiration to drive change.
This is a review of what we've done, what we've achieved and what we've learnt - so far. If you've got feedback, let us know: team@collectively.org.
En este primer número de la revista World Communication Review, editada por World Communication Forum, encontramos un artículo de José Antonio Llorente sobre los nuevos paradigmas de la comunicación.
Let’s translate ideas into sustainable businesses that bring innovative ideas to life. Together we can address different types of problems in more effective, innovative and agile ways. We have to be aware of the obstacles to unlock talent inside our organization and take actions right away.
In a rapidly-changing environment, the key to our success has been our ability to balance continuity with change. It has required discipline and decisive actions to build sustainable value for the long term. We continue on our journey, while we stay true to our purpose and values. We change by adapting our portfolio to meet evolving consumer demands, pushing the boundaries of science, accelerating innovation, as well as driving greater agility and efficiencies.
Our Impact report reflects our aspirations and marks our progress as a company in the areas where we can make the biggest impact:
Leading in sustainability,
Strengthening communities,
Creating opportunities.
Tackle social challenges on a global scale
At B1-AKT-Leading Sustainable Strategies & Paragon Communication we believe that “risk brings change and opportunity and that risk-taking is an indispensable part of leadership”. We are making a difference by the courage to chart new paths, the only way forward. Our Leaders are part of visionary leaders that paint a clear compelling picture of what is possible. They see into the future and strive to take others there: Creativity and Innovation are the lifeblood of our company.
Traditional communication is giving way to innovative approaches and tools that are shaping a new kind of communication focused on people.
Corporate communication is transforming into a dialogue that promotes listening and learning due to the social changes accelerated by new technologies, stakeholders’ extensive experience of relations with companies, globalization and the opening of different markets.
Communication and reputation management are based currently on a positive promotion and need to be open to share its business experience, culture and projects. Now the aim is to create real connections and achieve explicit support by upholding causes that go beyond purely business and economic goals.
According to Interbrand, brand accounts for 38% of a company’s total value and it is important ton consider it as a key element that forms commitment and long-term attachment by stakeholders.
There are ten dimensions determine a brand’s strength and its position in the market and the society: relevance, authenticity, accessibility, differentiation, consistency, exposure, clarity, commitment, responsiveness and protection.
Companies need to understand that brands can transform and improve societies. But in order to achieve this level, organizations need to behave seriously, coherently and ethically to improve their reputational profile in the eyes of the society and their stakeholders.
To better understand how this affects communication, this document explains the case of Nestlé: Several years ago some brand attributes of the company started deteriorating because they were associated with some burning international problems, such as child labour and fair trade. This delivered a blow to the company’s reputation and urged the company to strengthen its leadership in the area, reinstating its positive and ethical association with nutrition.
Besides, the role of the Communications Director is acquiring increasingly strategic and holistic perspective which in practice means the following: more globalization and responsibility, more listening and transparency, more coordination and reputation, more development and adaptation.
Communication in its traditional form is no longer useful. Pure communication is not able to create a link with the stakeholders and influence the society. In order to achieve it, companies simply have to do what they say rather than talk about what they will do in future. Intangible assets, especially identity and reputation, allow companies to align the discourse and the project in a mutually beneficial dialogue. Values should not only be stated, but also practiced in everyday activities.
The mondefama collective is a comet founded by Franck Lesimple. Thought in circular economy and horizontal management which breaks the codes of traditional agencies. We bring this collective into existence to cultivate our passion to innovate, creative marketing and the use of technology towards responsible transition.
Accelerating engagement with local communities 310119Kathryn Geels
Here is the session I ran at the Behind Local News conference in Leicester, 31 January 2019. I spoke about the Engaged Journalism Accelerator, what we've learnt to date from our grantees and other engaged journalism organisations in Europe, and what representatives from established regional press in the UK can learn, take onboard and take back to their teams.
Collectively Review 2014-2016: making sustainable ways of living the new normalWill Gardner
In October 2014, Collectively (www.collectively.org) was born. Our aim was to engage young people around the world in sustainable ways of living and consuming, through the power of compelling content and collaborative action.
Sponsored by more than thirty of the world's leading multinational companies, and with a powerful and passionate network of NGO collaborators and changemakers, over the last two years we've learnt a lot about great sustainability storytelling; collaboration; and giving the next generation the opportunity and inspiration to drive change.
This is a review of what we've done, what we've achieved and what we've learnt - so far. If you've got feedback, let us know: team@collectively.org.
En este primer número de la revista World Communication Review, editada por World Communication Forum, encontramos un artículo de José Antonio Llorente sobre los nuevos paradigmas de la comunicación.
Let’s translate ideas into sustainable businesses that bring innovative ideas to life. Together we can address different types of problems in more effective, innovative and agile ways. We have to be aware of the obstacles to unlock talent inside our organization and take actions right away.
In a rapidly-changing environment, the key to our success has been our ability to balance continuity with change. It has required discipline and decisive actions to build sustainable value for the long term. We continue on our journey, while we stay true to our purpose and values. We change by adapting our portfolio to meet evolving consumer demands, pushing the boundaries of science, accelerating innovation, as well as driving greater agility and efficiencies.
Our Impact report reflects our aspirations and marks our progress as a company in the areas where we can make the biggest impact:
Leading in sustainability,
Strengthening communities,
Creating opportunities.
Tackle social challenges on a global scale
At B1-AKT-Leading Sustainable Strategies & Paragon Communication we believe that “risk brings change and opportunity and that risk-taking is an indispensable part of leadership”. We are making a difference by the courage to chart new paths, the only way forward. Our Leaders are part of visionary leaders that paint a clear compelling picture of what is possible. They see into the future and strive to take others there: Creativity and Innovation are the lifeblood of our company.
Traditional communication is giving way to innovative approaches and tools that are shaping a new kind of communication focused on people.
Corporate communication is transforming into a dialogue that promotes listening and learning due to the social changes accelerated by new technologies, stakeholders’ extensive experience of relations with companies, globalization and the opening of different markets.
Communication and reputation management are based currently on a positive promotion and need to be open to share its business experience, culture and projects. Now the aim is to create real connections and achieve explicit support by upholding causes that go beyond purely business and economic goals.
According to Interbrand, brand accounts for 38% of a company’s total value and it is important ton consider it as a key element that forms commitment and long-term attachment by stakeholders.
There are ten dimensions determine a brand’s strength and its position in the market and the society: relevance, authenticity, accessibility, differentiation, consistency, exposure, clarity, commitment, responsiveness and protection.
Companies need to understand that brands can transform and improve societies. But in order to achieve this level, organizations need to behave seriously, coherently and ethically to improve their reputational profile in the eyes of the society and their stakeholders.
To better understand how this affects communication, this document explains the case of Nestlé: Several years ago some brand attributes of the company started deteriorating because they were associated with some burning international problems, such as child labour and fair trade. This delivered a blow to the company’s reputation and urged the company to strengthen its leadership in the area, reinstating its positive and ethical association with nutrition.
Besides, the role of the Communications Director is acquiring increasingly strategic and holistic perspective which in practice means the following: more globalization and responsibility, more listening and transparency, more coordination and reputation, more development and adaptation.
Communication in its traditional form is no longer useful. Pure communication is not able to create a link with the stakeholders and influence the society. In order to achieve it, companies simply have to do what they say rather than talk about what they will do in future. Intangible assets, especially identity and reputation, allow companies to align the discourse and the project in a mutually beneficial dialogue. Values should not only be stated, but also practiced in everyday activities.
Social media as Enablers to achieve your business objectives Faster, Better a...Damarque
Articles by Damarque, published on damarque.com.
The essence is how to achieve your business objectives faster, better and cheaper by the infusion of social media.
We write about topics such as Change management, Leadership, Social crm, Social media, Supply chain management, Big data, Marketing, Sales, HR, Human resources, Customer experience, Technology and many more.
This is a training designed for startups and growth companies to better understand what media is about today.The division of media into earned, bought and own media can help you understand what you can do, where and how. The series in NewCo Helsinki Entepise Center is fully booked on Event Brite, but there are two more lectures to come. Do no hesitate to contact me on LinkedIN, I am a LION and will except your invitation to connect.
The processes of brand creation, development and positioning have changed a lot due to the changes in the environment. At the same time, the public and stakeholders grow increasingly diverse, active and omnipresent and there are more channels that people use to access information and interact. In this context, the most important challenge is to find the right meeting point between the brand and the stakeholder.
Companies need to better understand their stakeholders and break them down into groups to be able to adapt their messages and create a conversation. In the search for improved communication with their stakeholders, organizations sooner or later realize that the most efficient and optimal way of transmitting messages is the new approach that came to be known as “brand journalism”.
Brand journalism is defined as creation of a company’s own information channels which help to establish a personal and direct contact with the stakeholders and even turn them from passive recipients of information into active interlocutors. This means that traditional media is losing their grip and turn into intermediaries when it comes to transmission of messages and informing stakeholders about issues related to organizations.
Companies have turned into a new communication medium and the main challenge for them is to ensure reliable and transparent communication and contents that are valuable for their stakeholders so they feel encouraged to voluntarily share them with their friends, family members and all persons and institutions they are linked to.
Since we are immersed in the economy of attention, content should add value and differentiate the company. Many companies are now co-creating content with their audiences. This helps to make the content truly relevant and turns stakeholders into a medium of their own.
Brand journalism is different from marketing, advertising and propaganda regarding format, content and goals. Brand journalism seeks to grow intangible assets such as exposure, reputation and branding. Positive perception of the company by the public then naturally leads to an increase in sales.
There are good examples to better understand brand journalism such as Red Bull's Stratos project with Felix Baumgartner jumping from the stratosphere, or the agreement between Unilever and The Guardian.
While the mass media industry is going through a severe crisis and a deep transformation, new links, mergers and business models and being formed between journalism and brands. Thus, using brand journalism to communicate with the company's stakeholders represents a great potential and offers new opportunities and benefits.
Llorente & Cuenca published a report titled Brand Journalism and Corporate Reputation, which highlights the ambiguities and challenges associated with these concepts. The report breaks its analysis of brand journalism down into six hypotheses explained in the full document.
Digital Immersion: What's Next for Social Media MarketingAndy Hunter
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
Report curated and written with Graham Saxton, Ipsos Open Thinking Exchange - Global Insights..
From the Ipsos The Open Thinking Exchange, the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Communication and technology are proving to be the true engines for progress nowadays. Today, the big challenge for companies is to understand and manage their context.
Thus, the figure of influencers is essential for companies, who consider them as a basic active for brands because of their ability to influence through the new digital channels.
It is also important to understand that this new context promotes communication models based on the contents, corporate values or business ethics. Storytelling is, in this sense, an important element that helps audiences establish their view of reality, generate human emotions associated to the brand and in consequence create feedback as feelings, which favour the consumers’ engagement.
In this context, employee alignment is fundamental for any company. It is also very positive to have clearly defined mission, vision, and values. Working atmosphere is also important as it impacts on business outcomes and helps a company to gain a better reputation among its key stakeholders. It is essential to promote innovation and a values-oriented leadership.
This new upcoming landscape is based on the speed at which change overcomes, and a large volume of available, varied information. These three axes unveil a business management model in tune with the times and in a decidedly technological environment. Consequently, Big Data has transformed the world as we knew it, turning users into content managers. Besides, the new technological context and the arrival of Big Data have also had important consequences in the IT field. Besides, the new technological context and the arrival of Big Data has also had important consequences in the IT field.
Listening to the public is the government’s juridical responsibility and all management must display an integrating attitude, organising and managing the large volumes of available information that is within our reach. Technologic development becomes a useful tool to measure, evaluate and control the different scenarios that can arise in business but which, at the same time, current circumstances demand a very person-oriented focus.
Under this framework, companies need to bear in mind the important role employees play, vouching for their business project and their company’s competitiveness within the market.
Abstract:
Public Relations have been an integral part of human communications, since time immoral. It developed as an art and science in the 20th century. Today, there is no sector, whether it be Government, Private or NGOs, who do edgy in their operations. The ever escalating cost of advertising too has contributed to the significant growth of this industry.
While Public Relations, known by other sophisticated names such as advocacy, spin doctor, spin in-spin out etc, has immensely contributed towards highlighting socio-cultural issues, development affairs, exploring the innovative inventions, maintaining and harnessing the organization goodwill in the market. As far as grassroots innovators are concerns they do have knowledge abundance, and some want to use this knowledge to try things out. Public Relations is the tool to promote and explore those knowledge abundance across the human being.
The authors of the book Dircom: Comunicar para transformar (CCO, Communicate to Transform), professors and researchers Pilar Buil and Pablo Medina, from the University of Navarra, wonder which strategies are the best to be successful on the long term considering intangible assets such as reputation. Thus, companies need to do things right and then tell about it to be able to consider the perceptions of their stakeholders.
It is also important to try to raise the communication discourse and include it in the agenda of the senior management because it needs to be long-term oriented and sustainable. In this book, Buil and Medina analyse the situation and offer a communication foresight based on interviews with CCOs from some of the biggest Spanish companies (Banco Santander, Repsol, Gas Natural Fenosa, Acciona, Inditex, CaixaBank, Mercadona, Telefónica and Mutua Madrileña).
It addresses important issues such as internal communication, circles of trust, reputation rankings or communication goals in this new context.
Tell your own story : how can you build human values for innovation? (preview)WeAreInnovation
Through recent discussions engaging social media and technology experts, innovation leaders and entrepreneurs have outlined a central question that could help generate long term value for their projects: what human values could we define for innovation?
You could see this presentation as a "thinkathon" collating customers, finance stakeholders and business experts views and processing them through methodologies defined as the discussion goes along. We created a tool to capture requirements, a thinking framework to compile user stories into user solutions, and a management tool to monitor costs and results. Finally, we have consolidated results into an end-to-end plan which you can use to tell your own story and build human values for innovation.
Tell your own story how can you become the next exponential catalyst? previewWeAreInnovation
Following our Loop#2, Round#6 discussion, we have come up with a new question to understand how to use technologies to reach a systemic, « exponential everything » impact. The expression is derived from the idea highlighted by experts that the IoT was driving knowledge and information sharing in an exponential way. I have therefore taken on board the investigation of our current analyses and strategic recommendations to determine how the rise of digital data could enable smart change makers to optimize innovation and drive sustainable, « exponential » growth. This is a preview version. Download the full report: https://gumroad.com/l/CczAI
From Diversity to Inclusion is a qualitative exploration of attitudes and experiences towards diversity issues impacting public relations.
Conducted by the CIPR's Diversity Working Group, the report delves deep into views of over 30 PR professionals who shared their views in an innovative digital research project and took part in roundtable discussions held in London and Leeds.
The findings point towards the need for Public Relations to adopt a mature approach to diversity and inclusion. The report reveals that PR must take ownership of the diversity agenda by delivering inclusive leadership and ensuring inclusive communications are factored into campaign planning.
Community Consulenza nella Comunicazione (Communication Advisory) is one of the leading PR firm in Italy. It belongs to Community Group – global advisory group active in the communication sector and it is leader in corporate and financial communication, product communication and in crisis management. Other companies part of Community Group are Community Public Affairs and Community Media Research, which is active in social and economic market researches. It belongs to the same group also D.Community, the division focussed on digital PR.
Social media as Enablers to achieve your business objectives Faster, Better a...Damarque
Articles by Damarque, published on damarque.com.
The essence is how to achieve your business objectives faster, better and cheaper by the infusion of social media.
We write about topics such as Change management, Leadership, Social crm, Social media, Supply chain management, Big data, Marketing, Sales, HR, Human resources, Customer experience, Technology and many more.
This is a training designed for startups and growth companies to better understand what media is about today.The division of media into earned, bought and own media can help you understand what you can do, where and how. The series in NewCo Helsinki Entepise Center is fully booked on Event Brite, but there are two more lectures to come. Do no hesitate to contact me on LinkedIN, I am a LION and will except your invitation to connect.
The processes of brand creation, development and positioning have changed a lot due to the changes in the environment. At the same time, the public and stakeholders grow increasingly diverse, active and omnipresent and there are more channels that people use to access information and interact. In this context, the most important challenge is to find the right meeting point between the brand and the stakeholder.
Companies need to better understand their stakeholders and break them down into groups to be able to adapt their messages and create a conversation. In the search for improved communication with their stakeholders, organizations sooner or later realize that the most efficient and optimal way of transmitting messages is the new approach that came to be known as “brand journalism”.
Brand journalism is defined as creation of a company’s own information channels which help to establish a personal and direct contact with the stakeholders and even turn them from passive recipients of information into active interlocutors. This means that traditional media is losing their grip and turn into intermediaries when it comes to transmission of messages and informing stakeholders about issues related to organizations.
Companies have turned into a new communication medium and the main challenge for them is to ensure reliable and transparent communication and contents that are valuable for their stakeholders so they feel encouraged to voluntarily share them with their friends, family members and all persons and institutions they are linked to.
Since we are immersed in the economy of attention, content should add value and differentiate the company. Many companies are now co-creating content with their audiences. This helps to make the content truly relevant and turns stakeholders into a medium of their own.
Brand journalism is different from marketing, advertising and propaganda regarding format, content and goals. Brand journalism seeks to grow intangible assets such as exposure, reputation and branding. Positive perception of the company by the public then naturally leads to an increase in sales.
There are good examples to better understand brand journalism such as Red Bull's Stratos project with Felix Baumgartner jumping from the stratosphere, or the agreement between Unilever and The Guardian.
While the mass media industry is going through a severe crisis and a deep transformation, new links, mergers and business models and being formed between journalism and brands. Thus, using brand journalism to communicate with the company's stakeholders represents a great potential and offers new opportunities and benefits.
Llorente & Cuenca published a report titled Brand Journalism and Corporate Reputation, which highlights the ambiguities and challenges associated with these concepts. The report breaks its analysis of brand journalism down into six hypotheses explained in the full document.
Digital Immersion: What's Next for Social Media MarketingAndy Hunter
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
Report curated and written with Graham Saxton, Ipsos Open Thinking Exchange - Global Insights..
From the Ipsos The Open Thinking Exchange, the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Communication and technology are proving to be the true engines for progress nowadays. Today, the big challenge for companies is to understand and manage their context.
Thus, the figure of influencers is essential for companies, who consider them as a basic active for brands because of their ability to influence through the new digital channels.
It is also important to understand that this new context promotes communication models based on the contents, corporate values or business ethics. Storytelling is, in this sense, an important element that helps audiences establish their view of reality, generate human emotions associated to the brand and in consequence create feedback as feelings, which favour the consumers’ engagement.
In this context, employee alignment is fundamental for any company. It is also very positive to have clearly defined mission, vision, and values. Working atmosphere is also important as it impacts on business outcomes and helps a company to gain a better reputation among its key stakeholders. It is essential to promote innovation and a values-oriented leadership.
This new upcoming landscape is based on the speed at which change overcomes, and a large volume of available, varied information. These three axes unveil a business management model in tune with the times and in a decidedly technological environment. Consequently, Big Data has transformed the world as we knew it, turning users into content managers. Besides, the new technological context and the arrival of Big Data have also had important consequences in the IT field. Besides, the new technological context and the arrival of Big Data has also had important consequences in the IT field.
Listening to the public is the government’s juridical responsibility and all management must display an integrating attitude, organising and managing the large volumes of available information that is within our reach. Technologic development becomes a useful tool to measure, evaluate and control the different scenarios that can arise in business but which, at the same time, current circumstances demand a very person-oriented focus.
Under this framework, companies need to bear in mind the important role employees play, vouching for their business project and their company’s competitiveness within the market.
Abstract:
Public Relations have been an integral part of human communications, since time immoral. It developed as an art and science in the 20th century. Today, there is no sector, whether it be Government, Private or NGOs, who do edgy in their operations. The ever escalating cost of advertising too has contributed to the significant growth of this industry.
While Public Relations, known by other sophisticated names such as advocacy, spin doctor, spin in-spin out etc, has immensely contributed towards highlighting socio-cultural issues, development affairs, exploring the innovative inventions, maintaining and harnessing the organization goodwill in the market. As far as grassroots innovators are concerns they do have knowledge abundance, and some want to use this knowledge to try things out. Public Relations is the tool to promote and explore those knowledge abundance across the human being.
The authors of the book Dircom: Comunicar para transformar (CCO, Communicate to Transform), professors and researchers Pilar Buil and Pablo Medina, from the University of Navarra, wonder which strategies are the best to be successful on the long term considering intangible assets such as reputation. Thus, companies need to do things right and then tell about it to be able to consider the perceptions of their stakeholders.
It is also important to try to raise the communication discourse and include it in the agenda of the senior management because it needs to be long-term oriented and sustainable. In this book, Buil and Medina analyse the situation and offer a communication foresight based on interviews with CCOs from some of the biggest Spanish companies (Banco Santander, Repsol, Gas Natural Fenosa, Acciona, Inditex, CaixaBank, Mercadona, Telefónica and Mutua Madrileña).
It addresses important issues such as internal communication, circles of trust, reputation rankings or communication goals in this new context.
Tell your own story : how can you build human values for innovation? (preview)WeAreInnovation
Through recent discussions engaging social media and technology experts, innovation leaders and entrepreneurs have outlined a central question that could help generate long term value for their projects: what human values could we define for innovation?
You could see this presentation as a "thinkathon" collating customers, finance stakeholders and business experts views and processing them through methodologies defined as the discussion goes along. We created a tool to capture requirements, a thinking framework to compile user stories into user solutions, and a management tool to monitor costs and results. Finally, we have consolidated results into an end-to-end plan which you can use to tell your own story and build human values for innovation.
Tell your own story how can you become the next exponential catalyst? previewWeAreInnovation
Following our Loop#2, Round#6 discussion, we have come up with a new question to understand how to use technologies to reach a systemic, « exponential everything » impact. The expression is derived from the idea highlighted by experts that the IoT was driving knowledge and information sharing in an exponential way. I have therefore taken on board the investigation of our current analyses and strategic recommendations to determine how the rise of digital data could enable smart change makers to optimize innovation and drive sustainable, « exponential » growth. This is a preview version. Download the full report: https://gumroad.com/l/CczAI
From Diversity to Inclusion is a qualitative exploration of attitudes and experiences towards diversity issues impacting public relations.
Conducted by the CIPR's Diversity Working Group, the report delves deep into views of over 30 PR professionals who shared their views in an innovative digital research project and took part in roundtable discussions held in London and Leeds.
The findings point towards the need for Public Relations to adopt a mature approach to diversity and inclusion. The report reveals that PR must take ownership of the diversity agenda by delivering inclusive leadership and ensuring inclusive communications are factored into campaign planning.
Community Consulenza nella Comunicazione (Communication Advisory) is one of the leading PR firm in Italy. It belongs to Community Group – global advisory group active in the communication sector and it is leader in corporate and financial communication, product communication and in crisis management. Other companies part of Community Group are Community Public Affairs and Community Media Research, which is active in social and economic market researches. It belongs to the same group also D.Community, the division focussed on digital PR.
Report che descrive l'impatto sociale delle attività di LUZ attraverso 7 capitoli:
Contesto
Intro a LUZ
Governance
Lavoratori
Comunità
Ambiente
Sicurezza
Come si costruisce un nuovo modello di agenzia e come si costruisce un magazine? LUZ risponde a queste domande raccontando con l'esperienza dell'evoluzione vissuta dall'agenzia dal 2010 al 2020
In un momento storico in cui occorre ripensare la sostenibilità, sociale e ambientale, serve una comunicazione efficace, percepita come credibile e vera. Che susciti immedesimazione e soprattutto fiducia verso le persone e le aziende.
Quando i dati informano i contenuti: una storia d’amore, di musica e di video. La presentazione illustra le fasi di lavoro connesse alla ideazione e distribuzione del videoclip musicale del singolo "Quando ho incontrato te" di Cosmo, ad opera di Samsung Italia, al fine di promuovere le caratteristiche distintive di Samsung Galaxy S9.
Content Marketing - alla conquista dei pubblici della Digital AgeLUZ
Background, i principali trend e gli attori della Digital Age
Social Media Revolution, capire i linguaggi, oltre la tecnologia
Content Marketing performance, fedeltà a patto di credibilità: il caso Samsung Instagram storytelling by LUZ
LUZ aiuta i Brand a creare un legame con i consumatori: raccontando Storie che li coinvolgano. Infatti, i nostri Autori riescono a catturare le emozioni ed i temi che attirano l’attenzione e guadagnano la fiducia di un pubblico mondiale.
LUZ sa abbinare i linguaggi unici di ciascun Autore con le dimensioni emozionali dei Brand, per poi progettare la miglior strategia per diffondere le Storie con successo.
Per saperne di più, seguite il link: http://bit.ly/23SxBvN
LUZ can help Brands creating emotional bonds with customers: telling engaging stories. Indeed, our Authors capture emotions and themes that catch the attention and trust of a worldwide audience.
LUZ is able to match the peculiar language of each Author with the Brand’s emotional assets, and to design the right strategy to spread the story in a successful way.
Learn more about it at: http://bit.ly/23SxBvN
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
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5. Slide di testo
con immagine
“
Introduction of the conference, “Economia a misura d’uomo” by Thomas Miorin
If the 9 billion people estimated to live on the planet by 2050 seek the same
level of wellness that countries like ours enjoy today, the economy would have
to expand 15 times, resulting in an economy 40 times larger by the end of the
century. If we continue to consume natural resources at double the rate at
which they are produced, how will it be possible for the economy to grow by
that much?
6. We have reached a limit
it’s time to turn to a new, internal environment: one of psychophysical well being.
8. Three years after the introduction of strategies to improve and reinforce a
positive work environment, companies reported a reduction in sick leave by up
to 40% and 3x times more profit. 60% of Italian Millenials prefer training
activities to economic rewards.
Source: Results from research compleated by nuroscience consultant Sue Langley, Deloitte 2018
“
10. 71% of Italians buy from certain companies because they support their
decisions and they avoid those which don’t align with their own values.
Accenture 2019
“
11. However it is counterproductive to communicate one’s commitment to
sustainability in a generic way: 48% of Italians believe that companies interested
in sustainability today are solely motivated by “social-washing.”
Eumetra for ASviS, 2019
“
12. Slide di testo
con immagine
THIS IS WHERE LUZ COMES IN
To help companies communicate their values correctly and effectively
15. For sustainability to create a
relationship of trust
we need an attractive narrative that is consistent with the role the company wants
to play in society. We need content that acts as a service to people.
16. Slide di testo
con immagine
LUZ OFFERS AN AUTHENTIC NARRATIVE
With an approach based in journalism instead of advertising
17. Slide di testo
con immagine
And from marketing and advertising,
THE ABILITY TO TRANSFORM DATA
INTO SIGNALS
18. RESULTING IN AUTHETIC,
HIGH QUALITY STORIES WHICH ARE
9 TIMES MORE EFFECTIVE
Source: analytics LUZ. With equal investment in advertising space, brands that collaborate with LUZ share content that is up to 9 times more successful* By advertising space it is intended costs for billboards, printed ads, web spaces, etc. *In terms
of positive interactions (comments, shares) by consumers.
20. LUZ EMBODIES THE PHILOSOPHY IT
OFFERS TO CUSTOMERS:
The promotion and valorisation of stories created by talented individuals in LUZ,
facilitating the diffusion and adding the competitive advantage of an agency.
22. LUZ was born from the legacy of the historical photo agency Agenzia Grazia Neri, whose business was the sale of
investigative reportage from all over the world to magazines around the globe. With the advent of digital technology
and the wide availability of images, the product of an agency is considered a commodity.
23. In 2015, after some changes at the top, the current CEO, Alice Siracusano, joined LUZ with a consulting
background ranging from offline to online communication, e-commerce and the coordination of communication
projects for different media.
In 2017 Alice introduced her development project, supported by partner and current Chairman Roberto Minetto,
an entrepreneur in the publishing sector, who is a majority shareholder in LUZ. Today the agency is owned in part
by Alice (51%) and Roberto (49%).
24. The new board bets on skills:
A method that differentiates the offer and shapes the materials the agency makes available.
25. REAL STORIESTo share with editors and businesses, knowing that they have a common desire:
generate concrete interest within the public
26. AUTHORin latin Auctor -oris,
der. to wish, «grow up»;
propr. «who makes people grow»
Reporters from around the world chosen by
LUZ for the following characteristics:
1) Originality of language: prospective
2) Verticality: knowing how to get to the bottom
of stories and taking time to do so
3) Passion: love for what they do and strong
reasons for why they do it
27. On this foundation a working group has been set up within LUZ which dialogues constantly with external
authors bringing in expertise from both journalism and advertising. The training and combination of skills is the
basis of the LUZ method and is a fundamental part in making our mission concrete.
32. Those who benefit from quality communication by LUZ:
• Internal stakeholders, shareholders, employees and collaborators who love what they do and whose work is based
on ethics and systemic gain.
• Client companies, which retain the loyalty of their target audience with communication that does not interrupt but
entertains and informs.
• Publishers who commission or publish content from client companies in the form of advertising, which naturally
attract the public and win over companies who invest in advertising based on positive readership/interaction rates.
• Those for whom the stories are addressed, who benefit from in-depth, unpublished and verified stories
33. LUZ is the only agency to create both culture and communication at the same time: LUZ
is both a publisher and an adv/consulting agency
LUZ VALUE PROPOSITION
36. MISSION AND COMMITMENT
Aspects of social impact are considered fundamental to the success of the agency.
The agency has a written corporate mission that includes a commitment to a specific positive social impact: to make
culture, through all content produced, whether purely editorial or for commercial purposes. Content that gives the public
new tools for interpreting reality; that the viewer in a position to understand the object of the narrative. That are not based
on standardizations but go beyond the surface. That does not feed into prejudice but instead offers new perspectives and
new spaces of thought. In doing so, the agency may bring attention to stories that are particularly relevant to groups of
people in difficulty or which speak of specific environmental and social issues².
The agency has a list of written values³ that fulfil the above mission.
The agency integrates social performance into the decision-making process and provides training to workers on relevant
social aspects related to the creation of content. When evaluating performance (and compensation increases) of managers,
the quality of content produced and sold is taken into consideration, referring to the criteria described above. Internal
audits on the compliance of the above values are conducted periodically, informing the Board of Directors.
The agency has created proprietary communication spaces aimed at amplifying the circulation of said content to facilitate
reflections on relevant⁴ social issues as well as daily surveys of the interactions on these spaces. The agency welcomes
comments from stakeholders (the public) on these platforms and integrates them into the creation of subsequent content.
55. LUZ VALUES
Love: sharing our passion for storytelling;
Freedom of expression: for our authors and collaborators;
Courage: searching for stories or angles that others choose to overlook;
Respect: educating ourselves on the entire story and starting a dialogue;
Gratitude: towards our authors, collaborators and clients who make this all
possibile;
Transparency: choosing an honest and open perspective in every storytelling.
3
57. ETHICS AND TRANSPARENCY
The highest level of supervision in the company is the Board of Directors, which includes two members who are not
managers and a Statutory Auditor, although the corporate structure does not impose this.
The agency facilitates internal management and good governance with a formal organization chart that determines
the hierarchical structure of the organization. The job descriptions of all employees, including individual
responsibilities and authority in the decision making process, are clearly defined and weekly meetings are conducted
by the management team to plan strategy and make decisions.
Board meetings are held once a month, during which the Agency presents information on its financial situation as
verified by the Board.
In full transparency, the agency shares data on the ownership of the company, number of employees, members of the
Board of Directors, financial performance and related documentation of minutes and summaries. It also publishes its
financial statements.
During the start-up phase both the CEO and Chairman have decided to waive their remuneration.
The agency disseminates financial information to employees and trainees at least every month and offers training to
understand it.
59. HEALTH, WELLNESS & SAFETY
The work of the majority of the company's employees (78%) is paid with a fixed monthly salary. The company offers
bonuses. The percentage of full-time employees who have benefited during the last fiscal year is 33%. The agency
will offer the opportunity of corporate participation to employees after the start-up phase.
Employees have access to government-sponsored retirement savings plans, all employees have health and insurance
coverage and paid leave and vacation as per the National Collective Bargaining Agreement (contratto del
Commercio).
The agency has written and easily accessible procedures for employees regarding holidays, leave, disciplinary
procedures and administration.
60. PROFESSIONAL DEVELOPMENT
The agency has a formal employee evaluation process with widespread responsibility (CEOs towards managers and
managers towards resources with reporting responsibilities) and in the last year it has offered continuous training on
the working responsibilities of employees: from the initial sharing of tasks, to the subsequent identification of half-
yearly objectives, to the comparison when evaluating objectives and assigning new ones for the coming half-year.
During these comparisons, specific willingness to develop training for the assignment of personal and group training
courses is highlighted. The process, which involves all employees, includes clearly identified and achievable
objectives and written guidance on career development.
The agency offers training on specific skills to promote professional development in relation to responsibilities and
training on skills for personal development that are not directly related to tasks. Moreover the agency facilitates or
allocates resources for external professional development opportunities such as conferences and events. On average,
every employee hired in the last 12 months has had at least one week of training.
61. BONUSES AND SATISFACTION
The agency policy encourages internal promotions for managerial positions, full-time internships and intra-team
career paths.
In addition to economic bonuses other bonuses are offered such as birthday and holiday gifts, peer lunches and
vouchers related to cultural education (e.g. for the purchase of books). Employees have flexible working hours when
agreed upon in advance with the manager as they are equipped with a laptop computer.
The company is pet friendly, employees are allowed to bring domestic dogs into the office. The agency provides
workers with common areas furnished and prepared for snack and lunch break, equipped with water dispensers for
use and consumption of employees.
The agency conducts regular (at least once a year) employee satisfaction surveys and employee involvement surveys.
63. BUSINESS MODEL
The company's business model creates a specific benefit for the community as it encourages the dissemination of
verified, relevant and in-depth information, whether it is intended for the editorial⁵ or commercial⁶ market.
68. BUSINESS MODEL
The agency is committed to protecting copyright, requiring that all publications cite the author of the work. In doing
so, visibility is ensured for reporters whose work depends on it. The economic margin resulting from the sale of
information of this kind, whether photographic or written, is increasingly low due to the generalised crisis in the
publishing and advertising sectors. Recognition of the author is crucial, not only to increase the likelihood of new
commissions, but also for the legal protection of the reporter's work.
The agency is at the forefront of recognition of this right implementing special training for employees, actions to
educate clients, declining collaborations with clients who refuse to recognise copyright and providing legal advice for
authors and clients who request consultation.
In addition, the agency provides authors with a facilitation service for bureaucratic issues related to the performance
of their tasks (e.g. drafting letters of assignment for missions to cover certain situations, contacts with institutions to
facilitate expatriate practices, etc.).
69. SUPPLIERS
When selecting suppliers, the agency first certifies that they meet the criteria of the agency with regard to the
management of people and production process. More specifically, with reference to the authors who would like to
collaborate with the agency, there is a written selection process that can be easily consulted by all employees.
Selected authors must recognise the social responsibility of creating their work, either visual or written, and they
must know show responsibility when portraying certain situations or people, and do so in a way that provokes
reflection. Passion is a crucial factor when evaluating an author: they must show that they understand and love the
stories they tell.
70. CLIENTS
The agency works only with clients who have respect for people and for their work. Compliance implies the
maintenance of sufficient conditions to operate freely, both economically or relationally. After the conclusion of a
project there is a formal process to request feedback from the client in order to monitor their level of satisfaction.
The agency offers contractual guarantees of protection with respect to its products or services. The agency manages
the privacy and security of its clients' data.
71. INCLUSION
The agency promotes inclusion policies and does not tolerate any form of discrimination. Requirements and
language used in job descriptions are analysed to ensure that they are fair and inclusive. More than 50% of the
workers in the company identify as women. 33% are under 30 years old. 66% of managers are women and one third
belong to an under-represented social group. The ratio between the highest remuneration, including bonuses, and
the lowest is 2.5x. The CEO and majority shareholder is a woman.
The agency offers fathers the option to take paid leave following the birth of a child, in addition to the terms
required by law. It offers mothers with children up to the age of 3 paid days off to stay with their children in case of
illness.
72. ECONOMIC IMPACT
The agency has an office in Milan where all partners are located. The agency establishes partnerships with local
charities to promote, above all, culture and the development of inclusion.
Employees can choose to do voluntary work during working days, when agreed upon in advance with the direct
manager and area manager to verify that the absence does not affect existing activity. In this case, the day is paid for
by the agency.
All permanent or equivalent employees (88% of the total) are insured and undergo medical examinations.
74. ENVIRoNMENTAL MANAGEMENT
The company structures are not owned and the following practices have been established to promote
implementation and maintenance of the space: energy efficiency improvements, waste reduction programs (including
recycling), consumption control, plastic elimination.
Employees are offered incentives to use public transport on the home-work commute.
76. PRIVACY
The agency has a policy available to the public on the use of data and privacy; it informs all users about the
information collected, how long it is kept, how it is used and if and how it is shared with other entities. Customers
have the option to decide how their data can be used and all email address and corporate email list creation
strategies are GDPR compliant.
77. SECURITY
The agency's employees have attended courses on workplace safety, and have access to a written manual on security
management, as well as on the management of personal and sensitive data.
79. work with us if you want to to create
Communication based on truth,
That reaches people naturally, and has
the capacity to Be measured for efficency.
80. The ideas, concepts, information, and materials included in this document are and shall remain the exclusive intellectual property of LUZ Società Benefit S.r.l.
Thanks