The document summarizes an auto event called Auto Mall Season 2 that was held from August 21-23, 2015 at AlphaOne mall in Amritsar. The event featured 9 automobile brands and generated over 3,500 inquiries, 384 potential buyers, and 27 vehicle sales. Over 155,000 people visited the mall during the event weekend. Extensive pre-event promotion was conducted through digital campaigns, social media, radio, and on-ground branding to generate awareness.