Relay For Life SL
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This document introduces Relay For Life, an annual fundraising event for the American Cancer Society held in over 5,000 communities, and a virtual version of Relay For Life held in the online virtual world Second Life. It discusses the history of how the virtual Relay For Life came to be started by a local real-world Relay For Life team looking for a way to address accounting issues and attract more participants.
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Relay For Life SL
- 1. RELAY FOR LIFE SL Keith Morris Nonprofit Technology Conference March 21, 2008
- 2. Overview Introduce Second Life Real World Relay For Life Virtual Relay For Life
- 3. SECOND LIFE
- 6. Three Characteristics 1. Social Platform
- 7. Three Characteristics 2. User-Generated Content
- 8. Three Characteristics 3. Economy Currency Exchange
- 9. RELAY FOR LIFE (In the Real World)
- 10. What is it? ACS Signature Fundraising Event 5,000 Communities $405 Million in 2007