This document discusses how context impacts language and meaning. It defines personal context as one's individual life experiences, social context as the society in which a text was produced or characters live, and cultural context as one's values and beliefs. It also discusses how audience, purpose, and context must be considered when presenting information. For example, the same computer scientist would use different language and include different details when giving a speech about cybersecurity to other professionals versus elementary school students. Adaptations of works can link to different contexts based on changes in time period, location, or culture. Visual elements like line, shape, contrast, and texture also provide context clues. Effective oral presentations consider voice, visual aids, body language, eye contact and other