This document discusses generational profiles and provides tips for property managers. It outlines the world populations and defining characteristics of the Baby Boomer, Generation X, Generation Y, and Generation Z age groups. Additionally, it provides demographic data on typical landlord ages and advises property managers to know rental legislation, follow up consistently with clients, build credibility through industry qualifications, and maintain confidence when communicating with all parties.

1. By Malcom Riley
2013

3. The Baby Boomers 1
1946 - 1954
• World population 33m
• Lives shaped around JFK
and Martin Luther King
• Vietnam
• Conservative on their
30s & 40s

4. Baby Boomers 2
1955 - 1965
• World population 49m
• Lives shaped around
AIDS
• Good jobs went to BB1
• Now Known as the
Jones generations
• Keeping up with the
Jones

5. Gen X 1966-1976
• World Population 41m
• Start careers where
Boomers have finished
• The lost generation many
came from broken homes
• Spent a lot of time in
daycare centers
• Liked being coached
• Best educated
generation,29% bachelors
degree or higher

6. Gen Y 1977 - 1994
• World population 71m
• Why ????????
• ID Generation
• 1 in 9 has a credit card
co signed by a parent
63% drink to get drunk
31% cant remember the
night before

7. Gen Zs 1995 -2013
world population 23m and growing

8. Profile Landlords
• 71% age between
45- 64
• 18 % age between
30- 44
• 11% age between
24- 29
• Baby Boomers 1 & 2
• Gen X
• Gen Y

9. Ranita Patel

10. Reading Body
Language !!!

12. Communication is the key

13.  Know the RTRA 2008 and use it to your advantage
 Section 185 – Section 214 - Section 215 - Section 28
 Show them that you know your Stuff – educate them
 Follow up – Follow Up then Follow up
 Use the certificates from the REIQ to Build
credibility also use the REIQ Logo
 Don’t be intimated or pushed around by Landlords
Tenants or Trades people
Tips

15. To View the Slides
• www.slideshare.com.au
• CODE REIQ PM MR
• mr.riley@bigpond.com
• 0438406932
• www.malcomriley.com.au