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Understanding Our Generationally Diverse Workforce

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To communicate clearly with each generation in today’s workplace, you need to understand the political, societal, and technological events that shaped each generation’s core beliefs and values. Once you understand the history, traits, and culture of each generation, you can then better speak each generation’s language, which builds rapport and trust. The result? Higher sales, improved bottom-line results, and increased employee retention.

Published in: Leadership & Management
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Understanding Our Generationally Diverse Workforce

  1. 1. Understanding Our Generationally Diverse Workforce
  2. 2. Aging Population • 10,000 Americans turn 60 every day • (That’s 416 every hour!)
  3. 3. Aging Population • 76M will reach retirement age in 10-15 years • (That’s 43% of workforce!)
  4. 4. Are You Ready?
  5. 5. Who Are the Generations in Today’s Workforce?
  6. 6. Generations in the Workplace •Traditionalist •Baby Boomer •Gen X •Gen Y
  7. 7. 1. Baby Boomers • Born 1946-1964 • 82.8 Million • 29.4% of U.S.
  8. 8. 2. Generation X • Born 1965-1980 • 58.9 Million • 21% of U.S.
  9. 9. 3. Generation Y • Born 1981-2001 • 80.4 Million • 28.6% of U.S.
  10. 10. Each generation is shaped by the political, technological and cultural events that occurred in their lifetimes. These events create generational traits.
  11. 11. Impacts
  12. 12. What Helped Shape the Baby Boomers?
  13. 13. Baby Boomers Events that shaped them – Assassination of MLK, JFK – Vietnam War – Free love – Availability of college educations
  14. 14. Baby Boomers What are their generational traits? – Macro- and micro-detail oriented – Idealistic and cause-driven – Team-focused – Consensus-oriented
  15. 15. What Helped Shape Generation X?
  16. 16. Generation X Events that shaped them – Recessions – Watergate – Gulf War – Explosion of Shuttle Challenger – High divorce rates – MTV domination
  17. 17. Generation X What are their generational traits? – Self-sufficient – Pragmatic – Distrustful of hierarchy – Individualistic – Ambitious
  18. 18. What Helped Shape Generation Y?
  19. 19. Generation Y Events that shaped them – 9/11 – AIDS epidemic – Obama presidential campaign – Wars in Iraq and Afghanistan – Social media – Reality TV
  20. 20. Generation Y What are their generational traits? – Digital natives – Global citizens – Embrace diversity – Value work/life balance – Value community, connection
  21. 21. Email anne@anneloehr.com for more information on generational workshops and keynotes. Follow on Anne on Twitter: @anneloehr.com

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