- Over 3 billion people travel the world each year, with over 826 million passengers just within the US. - Airlines need to positively engage with their vast number of passengers, who voraciously consume and spread travel media. - INK magazine was founded 20 years ago and now works with 24 global airlines serving over 677 million passengers annually through paper magazines and growing digital platforms.

1. Reinventing Travel Media
Simon Leslie
CEO

2. 3,000,000,000
Travel the world each year

3. 826,000,000
Passengers are within the US alone

4. 5%
Growth year on year

5. 37,000
Boeing predicts they will need
new planes by 2033

6. read, tweet, post, stream, like, share…
travelers are voracious consumers of media
they are a very powerful (and opinionated) media force

7. engage
Airlines need to
with their passengers in a positive way

8. 20 years
INK was founded
ago

9. 24 airlines
around the world

10. 677,000,000
passengers

11. Re-invention

12. 1966
First magazine was on-board in
… Thank you Pan Am

13. Space

14. Underwater

15. Supersonic

16. Airship

17. The future…

18. Travelers love that ephemeral moment
and the emotional connection that only
a paper magazine brings.

19. Airlines now control the dialogue

20. 2,300,000 YouTube views

21. WiFi & Digital
Airlines and aircraft are embracing

22. Apps allow us to understand
our audiences

23. More than ever before
2015 brings more travelers than we have ever seen

24. We’ve gone social
#ejtraveller
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#americanview
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#hemigram
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insert it again.
Foo Fighters
Huge social media interaction

25. 500,000
American Airlines has
daily passengers

26. UK, Italy & France
The equivalent of the population of
Every year

27. Affluent readership
Inflight magazines have a proven

28. 80%
Passengers read inflight magazines

29. 20
Minutes spent reading them on average

30. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again
image and then insert it again.
91%
Repeat bookings

32. Thank you