Trillion dollar toothbrushes

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Presentation of the Global Mobile Market and opportunities to finalist Mobile Computing students at Aveiro 's University.

Trillion dollar toothbrushes - a quick intro to the amazing Mobile World.
How mobile are we? In this talk you'll learn about what's going on in this wonderful World, why you should care and what this means to you in the near future.

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Trillion dollar toothbrushes

  1. 1. Trillion Dollar Toothbrushes A quick intro to the amazing Mobile WorldJoão RibeiroHead of Innovationjoao.ribeiro@nabiasolutions.comMay 21st, 2012
  2. 2. Oral Health Survey
  3. 3. Oral Health Survey6 billion people on the planet, 4.8 billion have amobile phone while only 4.2 billion own atoothbrushSRC: Mobile Marketing Association of Asia 2012
  4. 4. Big
  5. 5. $ 100 Billion IndustrySRC: MPAA.org 2012
  6. 6. $ 1.3 Trillion IndustrySRC: Tomi Ahonen Almanac 2012
  7. 7. $ 1.3 Trillion IndustrySRC: Tomi Ahonen Almanac 2012
  8. 8. BigRich
  9. 9. 2011$ 1.3 trillion4.8 billion handsets2012 (forecast)> $ 1.6 trillion5.4 billion handsets “The fastest industry ever to grow from zero to one Trillion dollars annual revenues” “In 2011 more smartphones were sold than personal computers of any kind” SRC: Tomi Ahonen Almanac 2012
  10. 10. It’s not just here!!
  11. 11. It’s Everywhere
  12. 12. Big RichGrowing (worldwide!!)
  13. 13. 5 years ago…
  14. 14. 5 years ago… Rank . OS Platform . . . . . Market share 1 . . . . Symbian. . .. . . . . . . . . 62.3 % 2 . . . . Windows Mobile. . . . . 11.9 % 3 . . . . Blackberry. . . . . . . . . . 10.9 % 4 . . . . Linux . . . . . . . . . . . . . . . 7.3 % 5 . . . . iOs . . . . . . . . . . . . . . . . . 5.2% 6 . . . . Palm OS . . . . . . . . . . . . 1.2 % 7 . . . . Others. . . . . . . . . . . . . .. 1.1 %Worldwide: Smartphone Sales to End Users by Operating System 2007SRC: gartner 2009 - http://www.gartner.com/it/page.jsp?id=910112
  15. 15. Today!!!!!!!!!! Rank . OS Platform. . . . . Market share 1 . . . . Android . . . . . . . . . . . 55.6 % 2 . . . . iOS . . . . . . . . . . . . . . . 24.2 % 3 . . . . Blackberry . . . . . . . . 7.6 % 4 . . . . Symbian . . . . . .. . . . . 5.4 % 5 . . . . bada . . . . . . . . .. . . . . 2.6 % 6 . . . . Windows Phone . . . . 1.6 % 7 . . . . MeeGo . . . . . . . . . . 2.2 M . . . . . 1.5 % 8 . . . . Windows Mobile . . . . 0.4 M . . . . . 0.3 % others . . . . . . . . . . . . . . . . 1.6 M . . . . . 1.1 %Worldwide: Smartphone Sales to End Users by Operating System 2012SRC: Tomi Ahonen Almanac - http://www.gartner.com/it/page.jsp?id=910112
  16. 16. Big RichGrowing (worldwide) Open
  17. 17. Big + Rich +Growing (worldwide) + Open = Opportunity
  18. 18. Jobs, lots of them!Developers, Managers, Team Leaders, UX Designers, ...EntrepreneurshipApps competition, Incubators, Government Programs, ...
  19. 19. Global AcceleratorsFor developing countries and Europe
  20. 20. Billion dollar deals anyone?Facebook instagram acquisiton for $ 1Billion
  21. 21. It’s your turn!!!!Thank you! SRC: Rachel Hinman 2012

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