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Balancing Print and Digital in Science News Relaunch

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A description of the Science News relaunch, led by DrivingWheel, which included full redesign of both web and print, a new frequency and a new editor in chief

TechnologyBusiness
1 of 21
Relaunching Science News John Benditt DrivingWheel Consulting E: [email_address] W: www.drivingwheelconsulting.com P: 718-782-1318 Session #6
Major Theme ,[object Object]
A Case Study: Science News ,[object Object],[object Object],[object Object],[object Object],[object Object]
Project Goal ,[object Object]
Core Strengths ,[object Object],[object Object]
Key Weaknesses ,[object Object],[object Object]
Consequences of Stasis ,[object Object],[object Object]
Evaluation Phase ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions of Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alternative Scenarios ,[object Object],[object Object],[object Object],[object Object]
[object Object]
KEY CHANGE ,[object Object],[object Object],[object Object]
Supporting Changes ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Before”
“ After”
“ Before”
“ After”
Science News in Transition ,[object Object],[object Object]
Positive Early Results ,[object Object],[object Object],[object Object],[object Object]
Further Evolution ,[object Object]
Conclusion: Scientific Publishing ,[object Object],[object Object],[object Object],[object Object],[object Object]

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