The document discusses research from a collaborative project examining women-run corner shops. It finds that women-run businesses are typically smaller in scale, operate fewer hours due to domestic responsibilities, and earn less than male-run businesses. They tend to be more susceptible to economic shocks like COVID-19. Social norms influence women to choose businesses allowing domestic responsibilities, and norms affect their business decisions. The research suggests redefining indicators used to evaluate women-run businesses and using a segmented approach, as "business growth" may not suit all circumstances given women's roles and aspirations.