At Parkland Center for Clinical Innovation (PCCI), we realize that there is a disconnect between what we spend on what really keeps people healthy ( healthy behaviors and environment) and what we spend on medical care. This presentation shows how we are addressing this through smart use of data, AI and tools that connect individuals to social services. We use multi-pronged approach towards this 1) Capture social determinants of health (SDoH) as proxies to quantify the surroundings where people spend most of their time and enhancing our clinical predictive models to better risk stratify our patients. 2) Using ethical AI principles to recommend and integrate interventions right at the point of care to remove biases, compensate for model drifts and build trust with clinicians and patients. PCCI is thus reimagining “care” in healthcare – focusing on factors which matter most in well-being of individuals, through Ethical AI.