The British Board of Film Classification independently rates films, videos, and some video games that are shown in UK cinemas. While local authorities have the power to decide what films are shown, they typically follow the BBFC's ratings. The British Video Association represents video publishers and rights owners. The Film Distributors Association is the UK trade body for theatrical film distributors. The Video Standards Council establishes and oversees a code of practice for the video industry. Ofcom regulates television, radio, telecommunications and wireless transmissions. Trading Standards enforces commercial regulations at the local level. The Press Complaints Commission handles complaints about newspaper and magazine content. The Advertising Standards Authority regulates all advertising media in the UK.