This document discusses regional communications strategies for several US regions, including platforms like blogs, Facebook, Twitter and MailChimp. It addresses distributing regional updates to members, chapters and collected lists. Regions include New England, Florida, Washington, Oregon and California. Action items include standardizing regional page templates and integrating regional, chapter and national communications. The goal is to improve sharing of policy, legislative and field updates across platforms.

1. Regional Communications

2. Regional

3. TYPE:
•Regional
–NE, MA, FL,
WA, OR, CA,
S.CA, HI
•Program
–Ocean
–OFG
–BWTF

4. Platforms
• Regional Blogs
• Facebook
• Twitter
• MailChimp
• Others…?

5. Distribution
• Membership
• Chapter Executive Committees
• Chapter Collected Lists
• Action Network
• Gatekeepers (?)

6. Regional Types
• Policy /Issue Updates Updates
• Chapter / Field Updates
• Legislative Updates (FL)
• Executive Committee Updates

9. M / EC / CL / AA
M: Membership
EC: Executive Committee
CL: Chapter generated List
AA: Action Alert
MailChimp
Facebook
Twitter
Blog

11. To Do
• Regional Page/Blogs:
– Oregon – new template
– Florida – outdated
– WA, CA, S. CA – Blogger
– M-A & NE – New
• Regional Page/Blogs not connected to Site

12. http://oregon.surfrider.org

14. Discussion
• Regional Updates vs. new Making Waves
• Regional Templates
– What should they include
• Regional / Chapter /National Template
Integration
• Role of Coastal Blog
• Program Communications
• Standardization
• Next Steps