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Highly Marketed but Undervalued:
   An economic profile of US surfers

                Chad Nelsen
         Surfrider Foundation USA
California Beaches:
 17.8 million visits
 $15 billion/year
               (Source: Pendleton et al. 2011, King, 1999)
Solana Beach, CA Beach Use




                (Source: CIC Research, July 2009)
Surfrider / Surf-First Study
Who:                  5,360 surfers
What:                 Surf behavior / demographics
Where:                Internet-based opt in survey
When:                 November 2008 -September 2009
Why:                  1st US characterization of surfers


Limitation: This is a non-probabilistic method of data collection and is not random so the results
cannot be extrapolated to the larger surfing population
Surf Behavior
Parameter             Median
Experience            16 years
Number of boards      4
Arrival time          8:15 AM
Duration              2.5 hours
Distance Travelled    10 miles
Annual visits         108
Surfer Demographics
Parameter          Median
Age                34 year
Education          62% ≥ college
Household income   $75,000 annual
Employment         67% fully employed
Expenditure        $66/visit*

                                        *Average
US Surfer Economics
Surfers           3.1 million

Visits / year     76 million

Expenditures      $25-66 / visit

Economic Impact   $2-5 billion / year


                       Sources: NSRE 2001, Hanneman 2004
More..
US Surf econ study: http://bit.ly/us_surfecon

Coastal Blog:
surfrider.org/coastal-blog/c/surf-protection

Chad Nelsen
  cnelsen@surfrider.org
  twitter: chadenelsen
Questions
Economic Profile of US Surfers- Experience presented by Chad NELSEN
Economic Profile of US Surfers- Experience presented by Chad NELSEN

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Economic Profile of US Surfers- Experience presented by Chad NELSEN

  • 1. Highly Marketed but Undervalued: An economic profile of US surfers Chad Nelsen Surfrider Foundation USA
  • 2.
  • 3.
  • 4. California Beaches: 17.8 million visits $15 billion/year (Source: Pendleton et al. 2011, King, 1999)
  • 5.
  • 6. Solana Beach, CA Beach Use (Source: CIC Research, July 2009)
  • 7.
  • 8. Surfrider / Surf-First Study Who: 5,360 surfers What: Surf behavior / demographics Where: Internet-based opt in survey When: November 2008 -September 2009 Why: 1st US characterization of surfers Limitation: This is a non-probabilistic method of data collection and is not random so the results cannot be extrapolated to the larger surfing population
  • 9. Surf Behavior Parameter Median Experience 16 years Number of boards 4 Arrival time 8:15 AM Duration 2.5 hours Distance Travelled 10 miles Annual visits 108
  • 10. Surfer Demographics Parameter Median Age 34 year Education 62% ≥ college Household income $75,000 annual Employment 67% fully employed Expenditure $66/visit* *Average
  • 11. US Surfer Economics Surfers 3.1 million Visits / year 76 million Expenditures $25-66 / visit Economic Impact $2-5 billion / year Sources: NSRE 2001, Hanneman 2004
  • 12.
  • 13. More.. US Surf econ study: http://bit.ly/us_surfecon Coastal Blog: surfrider.org/coastal-blog/c/surf-protection Chad Nelsen cnelsen@surfrider.org twitter: chadenelsen

Editor's Notes

  1. Hidden in plain sight…the lost 10-15%?