1. Refresh Your Brand
by Kate V. Moran (July, 2016)
• Branding drivers in today’s economy.
• Basics in Branding concepts.
• Questionnaire to get you thinking…

2. Why Refresh Your Brand?
• Changing Careers
• Enhancing opportunities in your
existing Trade/Profession
• Starting a new Business

3. 3 E’s for Branding in today’s economy
• Energizes: Gets your message attention.
• Explains: Who you are and where you fit.
• Elevates: Your value proposition vs others.

4. What do I Mean by Brand?
• It’s a Snapshot of who you are…
• Representing the Whole You
• What you Believe about yourself
• How you Present those beliefs to the world
• It can be a personal Key to opening doors
• Creating Opportunities for yourself & others
• Realizing your personal vision for success

5. Thine Own Self be True
• Take a stand, be clear in your message
• Be honest
• Consistent in the ways you Communicate
• Personal and Professional must synch up
• P2P; P2B (Person to Person; to Business)
• email/text/chat
• Social Networks
• Face-to-face

6. A Brand Requires :
• Authenticity
• Enthusiasm
• Sustainability

7. Questionnaire
• Who am I? What is my Personality IQ?
(Quantify what makes me unique)
• What key attributes define me? (Choose 3)
• When do I demonstrate my value
proposition? (Steady or Erratic work places)
• Where do I flourish and grow? (Environment
where I can thrive, not just survive)