The Coca-Cola Company implemented several marketing processes and portals to streamline complex problems: 1) A marketing portal automated workflows, standardized processes, and provided visibility, alignment and accountability to implement a proven marketing process. 2) An integrated marketing content portal provided a turn-key solution for consistently distributing marketing assets and messaging to customers and consumers across all media. 3) A design studio time tracker automated project tracking and reporting to manage the high volume of projects from various internal clients and designers with different expertise levels.