English language has become the fastest increasing
scientific language in the world.
The English language is at present occupying the
position of a commercial language, connecting East
with the West and South with the North.
More than two billion people all over the world speak
English and that number increases everyday.
According to many sources, there are at least 33
languages spoken today in Pakistan.
It cannot be ignored that Pakistan is, scientifically and
industrially, a backward country. This is only because
of the negligence of understanding other languages.
Keeping in view the international significance of the
English language, it is of the foremost importance to
promote this language along with our national and
It is the language of political negotiations, science,
commerce and industry.
English has special or official status in more than 75
countries and is spoken as a first language by more
than 375 million people.
It is also the most commonly used language among
foreign language speakers.
It is the most dominant language of diplomacy,
business and science, economy, computer and
More than 90% of websites are written and created in
English with 80% of the data stored in the computers
around the world is in English.
An impressive 36% of the internet users communicate
Today a good knowledge in English belongs to the
most important requirements in many professions.
Many multi-national companies when dealing with
cross-border business communication will do it in
English is a language of art, the film industry, music
English is a great trigger for increasing the self esteem
of a person.
Nowadays almost every field demands English.
English is very important language in this world and it
is the easiest language of the world to learn.
English is the ideal language for many governments
around the world, and it is also prominent in business,
education, world news, and communication.
If you wish to be successful in International business,
learning English is incredibly important.
English has emerged as the global language of trade
and commerce in the past few decades, affecting many
key aspects of business in the modern world.
English spread throughout the world as a result of
English colonial rule and enabled many of the
indigenous peoples of the countries they governed to
learn English. English became accepted as the
standard for communication in many African and
Asian countries which had disparate languages and
dialects, and English soon became an accepted
standard language for global trade and commerce. In
the modern world, English is key in several major
Mr.Mushfiq Rana, Mr.Ahmed Shah and Mr.Munib told
Effective communication is the key to success. No
matter how good your selling techniques are, or how
good your marketing proposal is, poor language skills
destroy all your efforts.
And also it is important as a business professional to
be able to communicate effectively with overseas
business partners. Proficient and proper use of English
is vitally important.
An organization’s opportunities will become limitless
once their employees proficiency level in English
English is widely used in communication process.
Communication with International Organizations
like, WTO, IMF, World Bank, ISO.
English language skills will not only allow for access to
commerce and trade, it also provides an efficient way
by which business is conducted
The use of English language for cross-border
communications is important in many areas of trade
ranging from tourism to the trade in financial services.
Customer service is one of the most important ingredients
of the marketing mix for products and services.
High quality customer service helps to create customer
Customers today are not only interested in the product
they are being offered but all the additional elements of
service that they receive from the greeting they receive
when they enter a retail outlet, to the refund and help that
they receive when they have a complaint about a faulty
product that they have paid for.
And also they are affected with your communication skills,
customers prefers e English and see how much modernize
is the company.
English is required for all airline crews and for air
In addition, English is the standard for the shipping
and maritime industries.
Nowadays, Travel guide books are in English, so you
have to learn English.
Many of the world's largest stock exchanges are based
in English speaking countries.
English has become a key language for investment,
foreign exchange, and banking.
Many large corporations organize and pay for business
English classes for their staff.
Ambitious students from overseas often wish to study
in an English speaking country in order to improve
their English and therefore also their job prospects.
The New York Stock Exchange.
The American Stock Exchange.
London Stock Exchange.
Toronto, Australia, and Johannesburg.
English has become one of the key languages of the
According to the research, more than 90% of websites
are written and created in English with 80% of the
data stored in the computers around the world is in
Anyone wishing to do work with computers or do
business online needs a basic command of business
Also most of the data are in English, so in order to
understand those data, you have to learn English.
Most of the machines are in English, so in order to use
them, you have to give importance to English.
The heart of your business success lies in its
The overall marketing umbrella covers advertising,
public relations, promotions and sales.
Marketing is a process by which a product or service is
introduced and promoted to customers.
If you have to advertise a product internationally, you
should advertise in English.