Redefining u optimized

REDEFININGU
ENTERTAINMENT & TECHNOLOGY

Sunday, October 23, 11

THE TEAM

ACTOR.ATHLETE.HOST
John has 13 world top 3 titles in 3 sports, 17 top
National Titles in 6 sports. John has been in
the SAG since the mid 60’s having been an
actor in over 45 commercials, TV Series and big
screen productions.

e rd i ck
n D i st
J oh

THE TEAM

Entrepreneur. Nerd. Producer. Improver.
André is the President of SociallyU. A Firm focused on
progressive Web 2.0 Marketing / Learning systems.
André housed all the server infrastructure for Senator
John McCain and the Republican National Committee
during the 2008 elections as well as over 200 other

r
companies.

tz le
é D an
A nd r

THE TEAM

producer.creator. networker.
Sue Ann Taylor is the CEO of www.zeeltv.com,
broadcast networks delivered over the internet,
cable and IPTV, focusing on special interest
communities.

T a yl or
A n n
S ue

THE TEAM

Producer.creator.
McKay Productions produces high quality motion-picture and
television programming and offers a wide range of services from
complete turn-key operations; to writing, producing, directing
services, and production crews.

Experience and credits include:
Turner South, A&E Network, Travel Channel, Court TV, Home &
Garden TV, Food Channel, NBC, ABC

cKay
L or i M

THE TEAM

marketer.closer.promoter.
Mark Roffman’s areas of expertise include sales, business
organization and management. A media sales representative for over
twenty years Mark has sold everything from local and regional radio,
local and regional cable, national cable, national syndication. Mark
has become part to the important evolving world of Streaming Video
on broadband. He is particularly skilled at bringing clients to a

an
purchasing level of comfort with new/experimental media.

of fm
a rk R
M

THE TEAM
call center. sales.marketing.
Don started a Call Center for Westcott Communications (Satellite TV
programing). Don hired/trained over 200 salespeople to telemarket 3
start-up companies for Westcott (Automotive-Law Enforcement-
Medical Financing). Helped develop benefit package that created
value for new members. Eventually enrolled over the telephone
14,000 new members paying $385 monthly subscription fee.

on
Westcott Communications was sold in 1994 for $ 441 million.

He ns
D on


Life Preserver for
america’s sinking health

CREATE A “MOVEMENT”

• Niche television - Millions of Viewers

• Benefits and Compelling Stories drive
membership to H2U

• Overlay concept on affiliate networks

• Participation Model


TV SERIES & INTERNET
CREATES


1,000,000

750,000

500,000
1 MILLION
250,000 MEMBERS IN 3 YEARS
0


EXPAND BENEFITS
TO H2U MEMBERS


NATIONAL
VISIBILITY
H2U BRAND


EXPAND
CELEBRITY
PROMOTION
OF HEALTH


PROMOTE LOCAL
HCA HOSPITALS


ENTERTAINING -
HOST INVOLVED


ENTERTAINING -
HOST INVOLVED
+ COMPELLING
EMOTIONAL STORY


+
ENTERTAINING -
HOST INVOLVED
COMPELLING
EMOTIONAL STORY

= REDEFININGU

1

John Disterdick

TEASER /OPENING
HOST


1 2

John Disterdick

TEASER /OPENING
MEET GUEST
HOST


1 2 3

John Disterdick

TEASER /OPENING
MEET GUEST NEED FOR CHANGE
HOST


4

CELEBRITY
IN STUDIO


4 5

CELEBRITY
MEDICAL MINUTE
IN STUDIO


4 5 6

CELEBRITY
MEDICAL MINUTE FOOTAGE OF EVENT
IN STUDIO


7

POST ACTION
INTERVIEW


7 8

POST ACTION
WRAP
INTERVIEW


7 8 9

POST ACTION
WRAP CALL TO ACTION
INTERVIEW


John Disterdick

REDEFININGU
TRT = 1 HOUR

CELEBRITY ENDORSEMENTS

MOTIVATING
H2U MEMBERSHIP


Web Technology
www.learnsocially.com

Private Social Network
Interactive Video Experience
Incentives and Rewards
Mobile Friendly
Promote H2U membership
Community Competition


FUNNEL
ADDING MEMBERS


DATA
ENHANCEMENT
ADDING MEMBERS


John Smith
45-54 Years Old
Married
$100,000 - $125,000 Income
Home Value
Facebook / Twitter Accounts
DATA
ENHANCEMENT
ADDING MEMBERS


100%

80%

60%

40%

20%

0%
$- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110

Source: SubscriptionSiteInsider.com, inspired in
part by The Penny Effect by RedEyeVC.com


100%
$10 - $19.97
80%

60%

40%

20%

0%
$- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110



100%
$10 - $19.97
80% $20 - $39.97

60%

40%

20%

0%
$- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110



100%
$10 - $19.97
80% $20 - $39.97
$40 - $49.97
60%

40%

20%

0%
$- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110



100%
$10 - $19.97
80% $20 - $39.97
$40 - $49.97
60% $50 - $99.97

40%

20%

0%
$- $10- $20- $30- $40- $50- $60- $70- $80- $90- $100 $110



NETWORKS AVAILABLE


ZeelTV/Blue Heron

0 - 500,000
MEMBERS
LESS THAN
6 MONTHS

RETIREMENT LIVING TV

80 MILLION
SUBSCRIBERS


TV LAND

90 MILLION
SUBSCRIBERS
#1 NETWORK
VIEWERS OVER 50


AFFILIATE NICHES

Senior Sports
Crafts and Hobbies
Quilters
Woodworkers
Boat builders
Preservationists
Home Decorating
Music
Outdoor and Nature


MATURE MARKET PROGRAMMING

Largest healthcare market in U.S. History

Want to maintain activities and lifestyle

Willing to learn about health

Open to health information


2.3 TRILLION
DISCRETIONARY
SPENDING


TELEVISION PROGRAMMING

Interstitial programming that can be
placed into niche areas.
Strengthening back and neck muscles
Quilter to quilt with reduced pain

Interstitial programming for Today
Show, Good Morning America, etc.


PARTICIPATION MODEL
TM

ORGANIZATIONS GOALS

MULTIMEDIA DISTRIBUTION

PARTICIPANTS DISTRIBUTION


PARTICIPATION MODEL
TM

MILLIONS DIRECTED


H2U EXPANDED BENEFITS

• Discount Card for Niche
Markets

• Short Term Promotions

• Enhance Discounts and
Coupons

• Membership signups available
at events


PURPOSE OF THIS PLAN…

• Increase national visibility of the H2U brand

• Increase enrollment into H2U

• Enhance/Expand the benefits available to H2U members

• Expand existing strategy of “celebrity promotion of health”

• Provide H2U with high impact way to promote HCA enterprise
hospitals and owned physicians


MOVEMENT
BRANDING
MEMBERSHIP

REDEFINING AGING FORECASTED
NUMBER OF NEW MEMBERS RENEWALS PRICE PER MEMBER
INVESTMENT RETURN TO H2U

YEAR 1 $1,400,000 200,000 200,000 $24.95 $8,000,000

YEAR 2 $1,000,000 300,000 400,000 $24.95 $14,000,000

YEAR 3 $750,000 300,000 700,000 $24.95 $20,000,000

TOTAL $3,150,000 800,000 NEW MEMBERS TOTAL $42,000,000

BRANDING
HCA HOSPITAL
H2U MEMBER VALUE PROMOTION

6 MONTH OPTION

• Evaluate the series
• $800,000 expended
• Estimated $600,000 revenues
from new H2U members
• HCA Hospital Exposure
• Web Technology Interface


HCA LOYALTY VALUE FROM H2U MEMBERS
TOTAL MEMBERS ESTIMATED VALUE PER MEMBER TOTAL VALUE TO HCA

1,000,000 $1,000 $1,000,000,000


THANK YOU


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