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The Red Bull Project Nick Avram  NMDL 2011
Red Bull : At a glance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Red Bull : The future ,[object Object],[object Object],[object Object],Maintaining brand loyalty Staying relevant
Red Bull  Brand Persona ,[object Object],Active in extreme sports, hobbies and activities Young males Music & art enthusiasts Video gamers
Online Overview ,[object Object],[object Object],Currently  Red Bull  has  21,603,602  fans on their Facebook page 257,987  followers on Twitter +  Numerous websites and blogs for different  Red Bull  hosted events/activities  3,093,404  channel views with  198,757  subscribers
Strategy ,[object Object],[object Object],[object Object],Google AdWords:  increase search engine results & consumer leads .
[object Object],[object Object],[object Object],[object Object],[object Object],Keywords : “ energy drink” “ performance enhancing drink” “ Extreme sports drink” “ best energy drink”
Measures of Success ,[object Object],Measure Website Traffic Tracking our target market  Tracking actions our consumers make Cost Per Click
Successful Outcomes ,[object Object],Increase in followers across all forms of social media accounts Increase brand loyalty Secure top stop in our market share Increased communications with consumers Staying relevant
Budget & Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook $10,000 Twitter $10,000 YouTube $10,000 Google AdWords $20,000

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Red Bull Online Strategy

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