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Recruitment in the Baltics 
Great Students from Small EU Countries 
Presenters: 
Eha Teder, Tallinn, Estonia 
Una Lukjanova, Riga. Latvia 
Zaneta Savickiene, Vilnius, Lithuania
WHY TO RECRUIT IN THE BALTICS?
WHY TO RECRUIT IN THE BALTICS? 
• High quality and strong traditions of state 
secondary education 
• High positions in the PISA results (2012): 
Europe & Eurasia Regional Forum 
496 493 491 
Tbilisi, Georgia, September 22-24, 2014 
530 
520 
510 
500 
490 
480 
470 
460 
450 
440 
430 
Math Reading Sciences 
521 
501 
528 
482 484 
494 
477 468 
501 
Estonia 
Latvia 
Lithuania 
OECD avr.
WHY TO RECRUIT IN THE BALTICS? 
• Long traditions and quality of higher 
education 
2020 
Vilnius University Tartu University Riga Technical University 
1200 1579 1632 1636 1862 
Harvard University
WHY TO RECRUIT IN THE BALTICS? 
• Very good level of English 
– By ETS, TOEFL iBT scores in 2013: 
93 86 90
WHY TO RECRUIT IN THE BALTICS? 
• Funding available for studies abroad 
– Fulbright and BAFF scholarships 
– National scholarships 
• Estonia: Archimedes Foundation, Young Scholar 
Fellowship, National Cultural Fund, Estonian 
Student Fund 
• Lithuania: Research Council of Lithuania, The 
Lithuanian Foundation, The Kazickas Family 
Foundation
Number of students in tertiary 
education by Eurostat 
Outward mobile students in 
absolute numbers by Eurostat
STUDENTS MOBILITY 
Baltic Students in the 
USA by IIE
STUDENT DECISION MAKING STRATEGIES
Meet Armands 
• Studies Sports Management at Grand Canyon 
University 
• Came to EducationUSA Center at the beginning of 
grade 11 
• Participated in many EducationUSA events 
Deciding factors for studies in the USA: 
Better training for Mixed Martial Arts (MMA) 
Deciding factors for university: 
MMA club and total costs 
Funding: family and a scholarship
Meet Mikus 
• Studies Business at New York University 
• Came to EducationUSA Center at 
the beginning of grade 10 
• Participated in several EducationUSA 
events 
Deciding factors for studies in the USA: 
Quality of education 
Deciding factors for university: 
location and need based financial aid 
Funding: 40 000$ financial aid
HOW STUDENTS MAKE DECISIONS? 
• Latvians, Estonians, Lithuanians
HOW STUDENTS MAKE DECISIONS? 
• Russian speakings students and parents
DECISION MAP 
UK 
Russia 
Denmark 
Germany 
Netherlands 
United States 
Poland 
France 
Finland 
Sweden
HOW TO HELP A STUDENT TO DECIDE 
• Start early: grade 9 
• Wide choice of majors 
• Why USA is the best place to study this particular major? 
• Scholarships / financial aid 
• In-person communication / alumni 
• Cooperation with EducationUSA ( if we know, they know) 
Questions students ask: 
How much do I have to pay? Any scholarships? 
Study loans for international students 
How far from home? 
Rankings 
Job opportunities / internships
THE MOST POPULAR AREAS OF STUDY 
• Social sciences 
• IT and other engineering 
• Business and Law
RECRUITMENT STRATEGIES: 
WHAT? HOW? WHY?
WORKS WELL 
• Fairs, school visits, outreach 
• Alumni 
• MOOC’s 
• Combined meetings virtual / on site 
• SKYPE meetings
WORKS WELL 
• Exchange programs between the Baltic and US 
universities 
• Academic cooperation between universities 
– Bilateral agreements 
• Baltic's as Study Abroad destination (students 
ambassadors) 
– Kent State in Tallinn Tech: 
http://www.datelinebaltics.org/
INSTITUTIONAL COOPERATION 
• Joint or double degree programs 
• Academic/research collaboration 
• Both ways scholars/academic staff exchange
Case study: Riga Business School and 
University at Buffalo School of Management 
• Dual degree: 3 years in Latvia + 1 year in the USA 
• Very attractive for local students and students from 
Commonwealth of Independent States (CIS) 
• Lower total costs 
• Selective, 150 students
Case study: Tallinn Technical University and 
Salisbury University, Maryland 
• BS and MS in Cyber security 
• Dual degree: 2 years in Maryland, USA + 1 or + 2 years 
in Tallinn, Estonia
Case study: ISM University of Management and 
Economics and 
Illinois Institute of Technology 
• 2 dual degree (2 diplomas) programs 
• Bachelor in Industrial Technology Management (2,5 in 
Lithuania+1,5 in USA) 
• Master in Innovation and Technology Management (1,5 
in Lithuania+ 1 in USA) 
• Opportunity to study in the USA and Lithuania (both 
sides mobility) 
• Reasonable costs 
• Full time or online/campus modes of studies
Case study: LCC International University and 
Taylor University, Indiana 
• MA in International Management from LCC 
• MBA from Taylor – 2 diplomas 
• Taught by both LCC and Taylor faculty 
• Reasonable costs
Case study: EducationUSA scholarship from USC 
Gould school of Law 
• Open to students in any of the 44 EUR countries in the 
EUR region 
• $25,000 award per academic year 
• Tuition $55,084 
• Student received Baltic American Freedom Foundation 
scholarship 
• About 8 000 $ covered by student himself
CHALLENGES 
• Awareness about studies in Europe (recruitment, 
exchange programs, Erasmus) 
• World class education in Europe: 
– more favorable geographical position 
– rising numbers of programs thought in English 
• Strong marketing from Western Europe 
• Strong marketing from non EU countries (participation in 
the Fairs, school visits etc.)
CHALLENGES 
• Financing (GDP/capita USD: USA–50 100; Est–15 800; 
Lat–14 200; Lit–13 900) 
• World class education in Europe: 
– same currency -EURO 
– Scandinavia tuition free education 
– UK deferred payment (interest free loan) 
– Netherlands and Germany low costs education 
– open job market within EU 
• Strong marketing from non EU countries: full 
scholarships in Turkey
Situation in favor of entering the Baltic higher 
education market 
• On going reform in higher education 
• Funds towards internationalization of local universities 
• UK recently increased tuition fees 
• Lifelong learning in order to be more competitive (short 
courses)
CONCLUSIONS 
• This is the right time to enter the Baltic market 
• Quality of education, competitive students, STEM 
• Two-way mobility 
• International education is in high demand 
• Cooperation with EducationUSA
THANK YOU! 
www.studinfo.lt 
www.eac.ttu.ee 
www.educationusa.lv 
Facebook: EducationUSA Vilnius 
EducationUSA Latvia 
Education USA Tallinn

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Recruitment in baltics

  • 1. Recruitment in the Baltics Great Students from Small EU Countries Presenters: Eha Teder, Tallinn, Estonia Una Lukjanova, Riga. Latvia Zaneta Savickiene, Vilnius, Lithuania
  • 2. WHY TO RECRUIT IN THE BALTICS?
  • 3. WHY TO RECRUIT IN THE BALTICS? • High quality and strong traditions of state secondary education • High positions in the PISA results (2012): Europe & Eurasia Regional Forum 496 493 491 Tbilisi, Georgia, September 22-24, 2014 530 520 510 500 490 480 470 460 450 440 430 Math Reading Sciences 521 501 528 482 484 494 477 468 501 Estonia Latvia Lithuania OECD avr.
  • 4. WHY TO RECRUIT IN THE BALTICS? • Long traditions and quality of higher education 2020 Vilnius University Tartu University Riga Technical University 1200 1579 1632 1636 1862 Harvard University
  • 5. WHY TO RECRUIT IN THE BALTICS? • Very good level of English – By ETS, TOEFL iBT scores in 2013: 93 86 90
  • 6. WHY TO RECRUIT IN THE BALTICS? • Funding available for studies abroad – Fulbright and BAFF scholarships – National scholarships • Estonia: Archimedes Foundation, Young Scholar Fellowship, National Cultural Fund, Estonian Student Fund • Lithuania: Research Council of Lithuania, The Lithuanian Foundation, The Kazickas Family Foundation
  • 7. Number of students in tertiary education by Eurostat Outward mobile students in absolute numbers by Eurostat
  • 8. STUDENTS MOBILITY Baltic Students in the USA by IIE
  • 10. Meet Armands • Studies Sports Management at Grand Canyon University • Came to EducationUSA Center at the beginning of grade 11 • Participated in many EducationUSA events Deciding factors for studies in the USA: Better training for Mixed Martial Arts (MMA) Deciding factors for university: MMA club and total costs Funding: family and a scholarship
  • 11. Meet Mikus • Studies Business at New York University • Came to EducationUSA Center at the beginning of grade 10 • Participated in several EducationUSA events Deciding factors for studies in the USA: Quality of education Deciding factors for university: location and need based financial aid Funding: 40 000$ financial aid
  • 12. HOW STUDENTS MAKE DECISIONS? • Latvians, Estonians, Lithuanians
  • 13. HOW STUDENTS MAKE DECISIONS? • Russian speakings students and parents
  • 14. DECISION MAP UK Russia Denmark Germany Netherlands United States Poland France Finland Sweden
  • 15. HOW TO HELP A STUDENT TO DECIDE • Start early: grade 9 • Wide choice of majors • Why USA is the best place to study this particular major? • Scholarships / financial aid • In-person communication / alumni • Cooperation with EducationUSA ( if we know, they know) Questions students ask: How much do I have to pay? Any scholarships? Study loans for international students How far from home? Rankings Job opportunities / internships
  • 16. THE MOST POPULAR AREAS OF STUDY • Social sciences • IT and other engineering • Business and Law
  • 18. WORKS WELL • Fairs, school visits, outreach • Alumni • MOOC’s • Combined meetings virtual / on site • SKYPE meetings
  • 19. WORKS WELL • Exchange programs between the Baltic and US universities • Academic cooperation between universities – Bilateral agreements • Baltic's as Study Abroad destination (students ambassadors) – Kent State in Tallinn Tech: http://www.datelinebaltics.org/
  • 20. INSTITUTIONAL COOPERATION • Joint or double degree programs • Academic/research collaboration • Both ways scholars/academic staff exchange
  • 21. Case study: Riga Business School and University at Buffalo School of Management • Dual degree: 3 years in Latvia + 1 year in the USA • Very attractive for local students and students from Commonwealth of Independent States (CIS) • Lower total costs • Selective, 150 students
  • 22. Case study: Tallinn Technical University and Salisbury University, Maryland • BS and MS in Cyber security • Dual degree: 2 years in Maryland, USA + 1 or + 2 years in Tallinn, Estonia
  • 23. Case study: ISM University of Management and Economics and Illinois Institute of Technology • 2 dual degree (2 diplomas) programs • Bachelor in Industrial Technology Management (2,5 in Lithuania+1,5 in USA) • Master in Innovation and Technology Management (1,5 in Lithuania+ 1 in USA) • Opportunity to study in the USA and Lithuania (both sides mobility) • Reasonable costs • Full time or online/campus modes of studies
  • 24. Case study: LCC International University and Taylor University, Indiana • MA in International Management from LCC • MBA from Taylor – 2 diplomas • Taught by both LCC and Taylor faculty • Reasonable costs
  • 25. Case study: EducationUSA scholarship from USC Gould school of Law • Open to students in any of the 44 EUR countries in the EUR region • $25,000 award per academic year • Tuition $55,084 • Student received Baltic American Freedom Foundation scholarship • About 8 000 $ covered by student himself
  • 26. CHALLENGES • Awareness about studies in Europe (recruitment, exchange programs, Erasmus) • World class education in Europe: – more favorable geographical position – rising numbers of programs thought in English • Strong marketing from Western Europe • Strong marketing from non EU countries (participation in the Fairs, school visits etc.)
  • 27. CHALLENGES • Financing (GDP/capita USD: USA–50 100; Est–15 800; Lat–14 200; Lit–13 900) • World class education in Europe: – same currency -EURO – Scandinavia tuition free education – UK deferred payment (interest free loan) – Netherlands and Germany low costs education – open job market within EU • Strong marketing from non EU countries: full scholarships in Turkey
  • 28. Situation in favor of entering the Baltic higher education market • On going reform in higher education • Funds towards internationalization of local universities • UK recently increased tuition fees • Lifelong learning in order to be more competitive (short courses)
  • 29. CONCLUSIONS • This is the right time to enter the Baltic market • Quality of education, competitive students, STEM • Two-way mobility • International education is in high demand • Cooperation with EducationUSA
  • 30. THANK YOU! www.studinfo.lt www.eac.ttu.ee www.educationusa.lv Facebook: EducationUSA Vilnius EducationUSA Latvia Education USA Tallinn

Editor's Notes

  1. Lithuanian upper secondary education is an academically strong one. Graduates must pass from 3 to 4 state exams to be considered for university studies.
  2. Most high school students choose English as their first foreign language (according to the Lithuanian Department of Statistics – 62%). Lithuanian children learn English from 4th form till graduate upper secondary school and know it well enough to be able to study in English. There are 7 international baccalaureate schools where the teaching language is English.
  3. Really strong trends– total number of students decreasing, but more students want to study abroad
  4. Financial crisis hit number of students studying in the USA hard, but situation is getting better and we expect slight imcrease in the coming years. The number of upper secondary education graduates decreases in Lithuania every year. According to the Lithuanian Department of Statistics and the European Commission Eurostat due to the very low birthrate 40% less students will receive Certificates of Maturity in year 2023 compared with 2012. Another factor influencing the number of potential students in this period is the emigration. In 2012 45 000 Lithuanian citizens (1.4% of the population) emigrated from Lithuania, almost half of them are young people (20 to 29 years). Students studying in European higher education institutions are not included in this statistics. EU countries (UK, Netherlands), Canada recruit aggressively
  5. 10 countries which are included in decision set most often
  6. Advi
  7. The present situation is advantageous to develop joint or double degree study programs with the Lithuanian universities, as Lithuanian Ministry of Education and Science declares the internationalisation of studies as one of the priorities. Higher education institutions do their best to expand student exchange programs and to increase their student’s opportunities to study a short period abroad. There is a lot of untapped potential to attract exchange in undergraduate level and later have grad full degree students. Lithuanian higher education institutions seek or develop joint degree and double degree programs with foreign higher education institutions. There is a future prospect for institutional agreements. These bilateral agreements would open posibilities for scholar and visitors exchange programs initiating research projects and taking advantage of scientific centers in both countries.
  8. Students are more eager to compete if competition is lower Scholarship for EUR region will work better than scholarship for world or EUR and Asia
  9. Students are more eager to compete if competition is lower Scholarship for EUR region will work better than scholarship for world or EUR and Asia
  10. Students are more eager to compete if competition is lower Scholarship for EUR region will work better than scholarship for world or EUR and Asia
  11. Young people of Lithuania are rather mobile and are willing to choose a foreign country for their university education. 30% - 40% our best upper secondary schools graduates enroll to universities abroad. More than 7 thousands Lithuanian students are studying in different European Union countries . In US - only 300. The most popular country for studies is the United Kingdom which hosts almost 2500 Lithuanian students, second is Germany with 1200 students from Lithuania. Lately more and more students consider universities in the Netherlands for their future studies (more than double when in USA). There are several reasons why Holland universities became popular: comparably small tuition fee for European Union citizens (about 2500 USD per academic year), the number of English-taught degree programs offered by Dutch higher education institutions is among the highest in continental Europe (over half of all undergrad degree and master’s degree programs are taught in English), late application deadlines (closer to Lithuanian application traditions) Representatives of UK higher schools actively participate in every education fair that takes place in Lithuania and Lithuania students are well informed about UK higher education institutions.
  12. Citizens of Lithuania as all other EU citizens can get interest- free loans for higher education studies in UK that fully covers tuitions and reduces other expenses for education. The free loans must be paid back when a sufficient job income is achieved.
  13. Lithuanian government implementing the reform in higher education encourages international collaboration and allocates a certain amount of budget funds; there is no free higher education in Lithuania any more and families realized that one must pay for a high quality university education; United Kingdom, the most attractive place for Lithuanian students, had increased their tuition fee three times for EU citizens; presently increasing youth unemployment forces young people to look for continuing studies abroad in order to be more competitive in job search. State policy that is oriented to the knowledge-driven economy will increase the demand of educated workers with international experience.