Well in a world gone mobile, your recruiting efforts need to be mobile too if you expect to engage candidates. However, delivering a reasonable mobile experience for candidates doesn’t have to be overly difficult, technical or expensive.

1. Recruitment is Marketing
4 part series to uncovering hidden talent

2. Introduction
About this series
This four part web series will discuss the future of talent acquisition, the
challenges and how we rethink the way we approach recruiting. The first part
of the series will explore the current state of recruitment, what works and
what doesn’t. The following installments will focus on how and why
recruiters are moving towards a marketing orientated, social, and global
approach. The last installment will wrap up anything left unsaid and open up
discussion on the current and potential trends.
Introduction
Experience
Social
Part three of the web series will look at the hype surrounding
mobile recruiting. In a world gone mobile, your recruiting
efforts need to be mobile if you expect to engage candidates.
However, delivering a reasonable mobile experience for
candidates doesn’t have to be overly difficult, technical or
expensive

3. “Much like the employer brand, refusing to
create a mobile recruiting strategy doesn’t
stop employers from having one. It simply
becomes one they don’t control.”
RECROUP | Recruitment Is Marketing: Part 3

4. 70% of passive and active
candidates use mobile as
part of their job search
Mobile usage has exceeded
desktop
RECROUP | Recruitment Is Marketing: Part 3

5. Mobile is less about the device and
more about the working style and the
process it can enable
Mobile approach isn’t feature or function orientated
RECROUP | Recruitment Is Marketing: Part 3

6. Focus was on the device
Something that complimented
desktop efforts
Consumer behavior continues to
influence candidate behavior
It’s about being inclusive of
candidates and adopting your
recruiting process to leverage
mobile
Evolution of Mobile
RECROUP | Recruitment Is Marketing: Part 3

7. Shift in candidate behavior that
has taken place
Candidates will and do search for
and apply using mobile devices.
Embracing constraints will
ultimately get you to better
designs.
Mobile recruiting doesn’t
mean you must segment your
recruiting efforts into mobile
and non-mobile. It’s about
being inclusive of candidates
and adopting your recruiting
process to leverage mobile.
RECROUP | Recruitment Is Marketing: Part 3

8. The increase in mobile usage in general
has created an expectation of information
immediacy that we can find the answers
for any question we have at any time,
from anywhere
RECROUP | Recruitment Is Marketing: Part 3

9. Lookup/Find
I need an answer to something now-
usually related to location
RECROUP | Recruitment Is Marketing: Part 3

10. Explore/Play
I have some time to kill and just want
time distractions
RECROUP | Recruitment Is Marketing: Part 3

11. Check/Status
Something important to me keeps
changing or updating and I want to stay
on top of it
RECROUP | Recruitment Is Marketing: Part 3

12. Edit/Create
I need to get something done now that
can’t wait
RECROUP | Recruitment Is Marketing: Part 3

13. Each one of these
behaviors aligns with
why people pull out their
mobile devices, these
behaviors often
determine how your
mobile experience can
be structured and
organized to meet
people's needs
RECROUP | Recruitment Is Marketing: Part 3
Recruitment Is Marketing: Part 1

14. Aligning with mobile
behaviors grounds
your candidate
experience in what
people actually want
to do
RECROUP | Recruitment Is Marketing: Part 3
RECROUP | Recruitment Is Marketing: Part 3

15. Where to
Begin?
Your career page is the central hub for your talent brand . Use this
space to showcase your culture and what it means to work there
83% of corporate career websites have less than 15% return rate.
RECROUP | Recruitment Is Marketing: Part 3

16. Typically this
means they want
information in
quick, easily
digestible bites
Mobile behavior is
different
RECROUP | Recruitment Is Marketing: Part 3

17. Mobile Traffic
75% of active
candidates have
visited a
company’s
mobile site
RECROUP | Recruitment Is Marketing: Part 3

18. Branding
People like your
brand more when
you offer a
satisfying mobile
experience
RECROUP | Recruitment Is Marketing: Part 3

19. Conversions
Desktop websites in
mobile browsers
are ineffective at
converting
candidates into
applicants
RECROUP | Recruitment Is Marketing: Part 3

20. Bounce rate
Engage visitors
longer and
drive more of
them to apply
or inquire
RECROUP | Recruitment Is Marketing: Part 3

21. Recap

22. Thinking about your potential job candidates and their
mobile experience, forces you to focus and prioritize due
to the constraints of mobile devices, and it will allow you
to deliver innovative experiences using new capabilities
available to mobile as they come online
RECROUP | Recruitment Is Marketing: Part 3

23. Mobile recruiting strategy gives you
three distinct advantages: it increases
applications, reduces candidates drop
off rates, and strengthens your
company brand
RECROUP | Recruitment Is Marketing: Part 3

24. The goal of any recruitment
advertising, marketing or talent
attraction efforts is simple: to
increase the volume of qualified,
interested and available applicants
RECROUP | Recruitment Is Marketing: Part 3

25. About
Recroup
Recroup is a job ad platform that
is challenging the conventions of
recruitment. We enable recruiters
to reach highly targeted
candidates beyond the traditional
channels. Effectively breaking the
clutter and shortfalls of
conventional recruitment.
With Recroup, recruiters can
easily converts job postings into
engaging banner ads & publish
them where candidates actually
spend time online.
Follow us on Twitter: @Recroup
Follow us on Facebook: facebook.com/recroup
Follow us on LinkedIn: linkedin.com/company/recroup
Josh Tinkler-Josephi
josh@recroup.com
Amit Chauhan
amit@recroup.com
www.recroup.com