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Rebranding of World Space Satellite Radio  New Media Assignment submitted to Prof. SameerAsht NehaPatodiya  (41) Manvi Gupta (31) MBA (PR) SIMC
1WorldSpace Founded in 1990 by Noah A. Samara, its Chairman and CEO Targeted towards the emerging markets of Asia and Africa First and only company with rights to the world's globally allocated spectrum for digital satellite radio covering over 130 countries including India and China, all of Africa and the Middle East and most of Western Europe Currently, 1worldspace broadcasts 62 channels - 38 of which are content provided by international, national and regional third parties and 24 1worldspace-branded stations produced by or for 1worldspace 1worldspace's program directors and radio jockeys operate from studios in Washington, DC, Bangalore, India and Nairobi, Kenya, where 18 original music and lifestyle channels are created for distribution
About 1WorldSpace Mission ,[object Object],Vision ,[object Object],Values ,[object Object]
Embrace all forms of expression
Respect cultural and social differences
Leverage technology to drive positive change
Work in global teams, for the good of all
Are accountable for everything we do
Create value for our customers, while maximizing value for our shareholders ,[object Object]
Channels in India
WorldSpace Current Branding
What Went Wrong?  Financial Standpoint:   ,[object Object]
Liberty Media has bought out WorldSpace’s liabilities from its creditors and currently holds a 40% stake in Sirius XM Radio with which it is planning to introduce a global satellite radio through a joint venture. Consumers Standpoint: ,[object Object]
A subscription cost of 900 Rupees for six months being a very big amount for an ordinary INDIAN, which restricts it from reaching towards the masses.

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Rebranding Of World Space Radio

  • 1. Rebranding of World Space Satellite Radio New Media Assignment submitted to Prof. SameerAsht NehaPatodiya (41) Manvi Gupta (31) MBA (PR) SIMC
  • 2. 1WorldSpace Founded in 1990 by Noah A. Samara, its Chairman and CEO Targeted towards the emerging markets of Asia and Africa First and only company with rights to the world's globally allocated spectrum for digital satellite radio covering over 130 countries including India and China, all of Africa and the Middle East and most of Western Europe Currently, 1worldspace broadcasts 62 channels - 38 of which are content provided by international, national and regional third parties and 24 1worldspace-branded stations produced by or for 1worldspace 1worldspace's program directors and radio jockeys operate from studios in Washington, DC, Bangalore, India and Nairobi, Kenya, where 18 original music and lifestyle channels are created for distribution
  • 3.
  • 4. Embrace all forms of expression
  • 5. Respect cultural and social differences
  • 6. Leverage technology to drive positive change
  • 7. Work in global teams, for the good of all
  • 8. Are accountable for everything we do
  • 9.
  • 12.
  • 13.
  • 14. A subscription cost of 900 Rupees for six months being a very big amount for an ordinary INDIAN, which restricts it from reaching towards the masses.
  • 15. It has made a wave only among IT professionals, executives, hotels, shopping malls, and bars, etc resulting in limited reach of the service.
  • 16. Introduction of PrasarBharati's new policy resulted in a lot of FM stations mushrooming in all states of Indiagiving WorldSpace a tough competition.
  • 17. All other similar services like DTH, TATA SKY, Dish TV etc also have very less subscription charges making WorldSpace less popular among the masses.Lack of adequate marketing strategies
  • 18.
  • 20. Yearly Subscription @ Rs. 1000Mobile and Internet Radio: WorldSpace will now also be available on Mobiles and through Internet Radio Fresh new content with more variety and range
  • 21.
  • 22.
  • 23. Cafes, Lounges, Coffee Shops, Restaurants, Offices, Malls, Hotels, Art Galleries etc. Tagline: ---Tune in----
  • 24. The campaign Phase 1 Phase 1 will include an online teaser campaign through popups to create a buzz before the relaunch of WorldSpace Duration: One month Phase 2 Phase 2 will include a range of online promotions in order to reach our target audience and create a favorably buzz in the market.
  • 25.
  • 26. A funky and interactive India Specific website
  • 27. Content of the website will be centered around the various genres of music WorldSpace offers
  • 28. It will have listings of musical concerts/events taking place in various cities of India
  • 29. It will feature musical charts like the US Top 10, UK Top 10, Billboard etc with names of the WorldSpace stations where these songs can be heard
  • 30.
  • 31. A professional blog will be created to promote the brand
  • 32. It will ensure target customer participation with the brand by encouraging them to write their own blogs
  • 33. Live in studio performance on radio
  • 34. Indian and International Artists will be called upon to perform live on radio
  • 36.
  • 37.
  • 38. WorldSpace will form a tie up with Zynga Games and launch a game called “MusicVille” on Facebook
  • 40.