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1. Introduction to Digital
Marketing
Digital marketing encompasses all marketing efforts that use an
electronic device or the internet. Businesses leverage digital channels
such as search engines, social media, email, and other websites to
connect with current and prospective customers.
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2. Understanding the Target Audience
1 Demographic Analysis
Understanding the age, gender,
income level, and other relevant
demographic details of the target
audience.
2 Psychographic Profiling
Identifying the lifestyle, values,
attitudes, and interests that
influence consumer behavior.
3 Behavioral Segmentation
Segmenting the audience based on their purchasing behavior, product usage, and
brand interactions.

3. Search Engine Optimization (SEO)
On-Page SEO
Optimizing individual web pages to rank higher
and earn more relevant traffic in search
engines.
Off-Page SEO
Strategies to improve the website's position in
search engine results pages through external
tactics.

4. Pay-Per-Click (PPC) Advertising
2X
Bid Strategy
Maximize clicks, target search page location,
target outranking share, or target return on ad
spend (ROAS).
4X
Ad Extensions
Utilize site link, callout, structured snippet, call,
app, location, affiliate location, and price
extensions.

5. Social Media Marketing
1 Content Planning
Developing a strategy to create and share relevant, engaging, and diverse content
on social media platforms.
2 Community Management
Engaging and interacting with the online community to maintain a positive brand
reputation.
3 Analytics and Reporting
Evaluating social media efforts through detailed analysis and reporting to gain
insights and make improvements.

6. Email Marketing
Email Automation
Utilizing technology to execute a predefined
sequence of email marketing activities.
List Segmentation
Breaking down the email list into smaller,
tailored segments to achieve better
marketing outcomes.

7. Content Marketing
1
Strategy Development
Creating a comprehensive content marketing strategy to reach and engage
potential customers.
2
Content Creation
Producing high-quality, relevant, and valuable content to attract, inform,
and engage the target audience.
3
Distribution
Implementing a multi-channel approach to distribute content to the right
audience at the right time.

8. Analytics and Measuring Success
Key Performance Indicators (KPIs) Methods of measuring the success of digital
marketing efforts, such as conversion rate,
click-through rate, and customer acquisition
cost.
Data Visualization Presenting data analysis results in visually
compelling formats to facilitate better
decision-making.

9. THANK YOU
THANK YOU
THANK YOU
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