According to www.techsciresearch.com latest report- Global Real-Time Bidding Market By Auction (Open Auction & Invitation-only Auction), By AD Format (RTB Image AD & RTB Video AD), By Application (Media & Entertainment, Games, E-commerce and Others), By Device, By Region, Competition, Forecast & Opportunities, 2024. Report URL- https://www.techsciresearch.com/report/real-time-bidding-market/3950.html

1. MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com

2. 2
Scope of Report
Product of Interest (POI): Real-Time Bidding Market
Review Period
2014 – 2017
Base Year
2018
Estimated Year
2019
Forecast Period
2020 – 2024
Year Range
REAL-TIME BIDDING
MARKET
AUCTION TYPE AD FORMAT
• RTB Image AD
• RTB Video AD
REGIONS
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa
• Open Auction
• Invitation-only Auction
Global real-time bidding market is anticipated to grow at a brisk rate during the
forecast period on account of increasing penetration of smartphones and high return
on investments. Real-time bidding allows advertising inventory to be sold and bought
on an effective per impression basis through auctions. Additionally, more and more
media, retail and e-commerce companies are investing in marketing solutions, thereby
aiding the growth of the market.
Market Segmentation
APPLICATION
• Media &
Entertainment
• Games
• E-commerce
• Travel & Luxury
• Mobile Applications
• Others
• Mobile
• Desktop
• Others
DEVICE

3. 3
Table of Contents
S. No. Contents Page No.
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Factors Influencing Vendor Selection Decision
4.2. Which Real time bidding software would you like to choose?
4.3. Micro factors driving the adoption of Real time Bidding solution
4.4. Challenges face while using RTB solution
5. Global Real-Time Bidding Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Auction Type (Open Auction and Invitation-only Auction)
5.2.2. By AD Format (RTB Image AD and RTB Video AD)
5.2.3.
By Application (Media & Entertainment, Games, E-commerce, Travel & Luxury, Mobile
Applications and Others)
5.2.4. By Device (Mobile, Desktop and Others)
5.2.5.
By Region (North America; Asia Pacific; Europe; South America and Middle East &
Africa)
5.2.6. By Company (2018)
5.3. Product Market Mapping
6. North America Real-Time Bidding Market Outlook
6.1. Market Size & Forecast

4. 4
Table of Contents
S. No. Contents Page No.
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Auction Type
6.2.2. By AD Format
6.2.3. By Application
6.2.4. By Device
6.2.5. By Country (United States; Canada; Mexico)
6.3. North America: Country Analysis
6.3.1. United States Real-Time Bidding Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Auction Type
6.3.1.2.2. By AD Format
6.3.1.2.3. By Device
6.3.2. Canada Real-Time Bidding Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Auction Type
6.3.2.2.2. By AD Format

5. 5
Table of Contents
S. No. Contents Page No.
6.3.2.2.3. By Device
6.3.3. Mexico Real-Time Bidding Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Auction Type
6.3.3.2.2. By AD Format
6.3.3.2.3. By Device
7. Asia-Pacific Real-Time Bidding Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Auction Type
7.2.2. By AD Format
7.2.3. By Application
7.2.4. By Device
7.2.5. By Country (China; Japan; Australia; India; South Korea; and Rest of Asia Pacific)
7.3. Asia-Pacific: Country Analysis
7.3.1. China Real-Time Bidding Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Auction Type

6. 6
Table of Contents
S. No. Contents Page No.
7.3.1.2.2. By AD Format
7.3.1.2.3. By Device
7.3.2. Japan Real-Time Bidding Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Auction Type
7.3.2.2.2. By AD Format
7.3.2.2.3. By Device
7.3.3. Australia Real-Time Bidding Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Auction Type
7.3.3.2.2. By AD Format
7.3.3.2.3. By Device
7.3.4. India Real-Time Bidding Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Auction Type
7.3.4.2.2. By AD Format
7.3.4.2.3. By Device

7. 7
Table of Contents
S. No. Contents Page No.
7.3.5. South Korea Real-Time Bidding Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Auction Type
7.3.5.2.2. By AD Format
7.3.5.2.3. By Device
8. Europe Real-Time Bidding Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Auction Type
8.2.2. By AD Format
8.2.3. By Application
8.2.4. By Device
8.2.5. By Country (United Kingdom; Germany; France; Italy, Spain and Rest of Europe)
8.3. Europe: Country Analysis
8.3.1. United Kingdom Real-Time Bidding Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Size & Forecast
8.3.1.2.1. By Auction Type
8.3.1.2.2. By AD Format

8. 8
Table of Contents
S. No. Contents Page No.
8.3.1.2.3. By Device
8.3.2. Germany Real-Time Bidding Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Size & Forecast
8.3.2.2.1. By Auction Type
8.3.2.2.2. By AD Format
8.3.2.2.3. By Device
8.3.3. France Real-Time Bidding Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Size & Forecast
8.3.3.2.1. By Auction Type
8.3.3.2.2. By AD Format
8.3.3.2.3. By Device
8.3.4. Italy Real-Time Bidding Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Size & Forecast
8.3.4.2.1. By Auction Type
8.3.4.2.2. By AD Format
8.3.4.2.3. By Device
8.3.5. Spain Real-Time Bidding Market Outlook

9. 9
Table of Contents
S. No. Contents Page No.
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Size & Forecast
8.3.5.2.1. By Auction Type
8.3.5.2.2. By AD Format
8.3.5.2.3. By Device
9. South America Real-Time Bidding Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Auction Type
9.2.2. By AD Format
9.2.3. By Application
9.2.4. By Device
9.2.5. By Country (Brazil; Argentina; Colombia; and Rest of South America)
9.3. South America: Country Analysis
9.3.1. Brazil Real-Time Bidding Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Size & Forecast
9.3.1.2.1. By Auction Type
9.3.1.2.2. By AD Format
9.3.1.2.3. By Device

10. 10
Table of Contents
S. No. Contents Page No.
9.3.2. Argentina Real-Time Bidding Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Size & Forecast
9.3.2.2.1. By Auction Type
9.3.2.2.2. By AD Format
9.3.2.2.3. By Device
9.3.3. Colombia Real-Time Bidding Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Size & Forecast
9.3.3.2.1. By Auction Type
9.3.3.2.2. By AD Format
9.3.3.2.3. By Device
10. Middle East & Africa Real-time Bidding Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Auction Type
10.2.2. By AD Format
10.2.3. By Application
10.2.4. By Device
10.2.5.
By Country (Turkey; Saudi Arabia; South Africa; UAE; and Rest of Middle East &
Africa)

11. 11
Table of Contents
S. No. Contents Page No.
10.3. MEA: Country Analysis
10.3.1. Turkey Real-Time Bidding Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Size & Forecast
10.3.1.2.1. By Auction Type
10.3.1.2.2. By AD Format
10.3.1.2.3. By Device
10.3.2. Saudi Arabia Real-Time Bidding Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Size & Forecast
10.3.2.2.1. By Auction Type
10.3.2.2.2. By AD Format
10.3.2.2.3. By Device
10.3.3. South Africa Real-Time Bidding Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Size & Forecast
10.3.3.2.1. By Auction Type
10.3.3.2.2. By AD Format
10.3.3.2.3. By Device
10.3.4. UAE Real-Time Bidding Market Outlook

12. 12
Table of Contents
S. No. Contents Page No.
10.3.4.1. Market Size & Forecast
10.3.4.1.1. By Value
10.3.4.2. Market Size & Forecast
10.3.4.2.1. By Auction Type
10.3.4.2.2. By AD Format
10.3.4.2.3. By Device
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. Competitive Landscape
13.1. Competition Outlook
13.2. Company Profiles
13.2.1. Google LLC
13.2.2. WPP PLC
13.2.3. Adobe Inc.
13.2.4. Facebook, Inc.
13.2.5. Criteo Advertising
13.2.6. Yandex N.V.
13.2.7. Rubicon Project
13.2.8. Smaato Inc.
13.2.9. Salesforce

13. 13
Table of Contents
S. No. Contents Page No.
13.2.10. PubMatic, Inc.
14. Strategic Recommendations
15. About Us & Disclaimers

14. RESEARCH
METHODOLOGY

15. 15
Research Methodology
 Identifying Key Opinion
Leaders
 Questionnaire Design
 In-depth Interviews
Data
Collection
Developing list
of respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was conducted to
determine top players in
the global real-time
bidding market, overall
market size and segmental
market size.
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
List of industry
players and industry
specialists was
developed.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
the global real-time bidding
market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
 Recent Developments
 Market Changing
Aspects/Dynamics
 Government Policies
 Final Conclusion
 Market Participants
 Key Strengths
 LinkedIn
 TechSci Internal
Database
 Factiva
 Hoovers
Paid Sources
 Company Websites
 Company Annual
Reports
 White Paper Study
 Financial Reports
 Investor
Presentations
 Regulatory Body
 Associations, etc.
Secondary
Research
Primary Research

16. 16
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of global real-time bidding market. The team has
market, while considering the major influencing factors such as rising penetration of smartphones and high return on investments, etc.
years. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to
market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value: Market size, in terms of value, for the year 2018 was calculated based on information collected through
exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as real-time bidding
end users, industry experts, and other industry participants.
• The team interviewed more than 15 – 20 real-time bidding supplier and distributor companies, 45 – 50 channel partners, 80 – 100
value chain stakeholders in the global real-time bidding market to obtain the overall market size from 2014 to 2018, which was
deviation into consideration, the market size was averaged out, to arrive at the market size data during 2014-2018.

17. 17
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by auction type, by AD format, by application, by device, by region and by company.
Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the
final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the auction type of real-time bidding
market.
Methodology Followed for Calculation of Market Shares:
Market shares by auction type, by AD format, by application, by device, by region and by company were calculated based on the responses received through primary surveys with
industry experts, in which the respondents were asked about the market shares or revenue generated from various end use auction type of real-time bidding market. The final shares
were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast global real-time bidding market , TechSci Research
used various forecast techniques such as:
 Moving Average
 Time Series Analysis
 Regression Analysis
 Econometric and Judgmental Analysis

18. 18
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during
short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market
including market share data. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million.
Partial List of Companies Interviewed Key Secondary Sources
 Google LLC
 WPP PLC
 Adobe Inc.
 Facebook, Inc.
 Criteo Advertising
 Yandex N.V.
 Rubicon Project
 Smaato Inc.
 Salesforce
 PubMatic, Inc.
 World Bank
 TechSci Research Proprietary Database & Knowledge
Repository
 Company Annual Reports
 Industry Magazines
 Industry Reports
 News Dailies
 Credible Paid Databases

19. 19
INDUSTRY BRIEF
According to TechSci Research report, “Global Real-Time Bidding Market By Auction Type, By AD Format, By Application, By Device, By Region, By Company,
Forecast & Opportunities, 2024”, global real-time bidding market is projected to grow at a CAGR of 31.67% during the forecast period, owing to increasing focus
on improving the advertising campaign performance. With growing popularity of ad exchange platforms, global real-time bidding market is expected to register
strong growth during the forecast period. Companies, such as Google, Yahoo and Facebook have opened their inventories for real-time bidding advertising.
These companies have large number of visitors and allow advertisers and advertising agencies to place their ads in their inventories, thereby positively
influencing the market during forecast period.
Real-time bidding market, globally, can be segmented based on auction type, AD format, application, device and region. In terms of auction type, open auction
dominated the market in 2018 and the trend is likely to continue during the forecast period, as it allows digital display advertising. Moreover, publishers can get
the best price for their inventory through open auction. In terms of application, e-commerce is fastest growing, as it allows e-commerce companies to display
personalized ads to individual users based on their online activity.
Google LLC, WPP PLC, Adobe Inc., Facebook, Inc., Criteo, Yandex N.V., Rubicon Project, Smaato Inc., Salesforce, PubMatic, Inc. are some of the leading
players operating in global real-time bidding market. Companies operating in the market are using organic strategies such as product launches, mergers and
collaborations to boost their share. In 2018, Google introduced exchange bidding solutions for its customers, which allows them to monetize their display ad
inventory
“Asia-Pacific real-time bidding market is anticipated to grow at the fastest rate during the forecast period, on account of increasing penetration of smartphones
and high-speed internet. Moreover, growing adoption of advanced marketing technologies by entrepreneurs is expected to drive the real-time bidding market of
the region over the course of next five years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management
consulting firm.

20. 20
SAMPLE DATA - SNAPSHOT
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00
2014 2018 2019E 2024F
BY VALUE (USD MILLION)
Global Real-Time Bidding Market Size, By Value (USD Million), 2014–2024F
CAGR By Value
XX%
CAGR By Value
YY%
Europe Real-Time Bidding Market Share, By Device, By Value, 2014–2024F
33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33%
34% 34% 34% 34% 34% 34% 34% 34% 34% 34% 34%
33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33%
2014 2015 2016 2017 2018 2019E 2020F 2021F 2022F 2023F 2024F
Mobile
Desktop
Others
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
2014
2015
2016
2017
2018
2019E
2020F
2021F
2022F
2023F
2024F
Open Auction Invitation-only Auction
Germany Real-Time Bidding Market Share, By Auction Type, By Value, 2014–2024F

21. 21
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REPORT NAME: GLOBAL REAL-TIME BIDDING MARKET
MARKET FORECAST & OPPORTUNITIES
2014 – 2024
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22. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India.
TechSci Research provides market research reports in a number of areas to organizations. The company uses
innovative business models that focus on improving productivity, while ensuring creation of high-quality
reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic
variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global
industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a
uniquely rich evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No
representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation
of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci
Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any
errors or omissions or for the results obtained from the use of such information and especially states that it has no financial
liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts,
can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for
client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci
Research.
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