Real Groovy, a music retailer, faces competition from large retailers like Entertainment Media Mega Mart and The Warehouse that offer lower prices on a wide range of products including music. Online downloads from iTunes and peer-to-peer networks also provide inexpensive music alternatives. However, Real Groovy has strengths in its large back catalog of music and knowledgeable staff. It could expand its online store selection and target niche music audiences to take advantage of opportunities.

1. Real Groovy A Situation Assessment By Sean Sampayo 4681721

2. Problems Facing Real Groovy Competition From Local Retailers Online Sources

3. Competition (in the form of) :

4. Entertainment Media Mega Mart High volume turnover Cheap prices as a result Sells everything from Ipods to Car Stereos to GPS Systems

5. The Warehouse Power Buyer Large Stockpile Very Low prices Not a very big big collection of older music

6. Borders: ‘ Upmarket’ music retailer and bookshop. Not as large a connection as the other 3 and prices are on par with Real Groovy. New Online Experience coming soon.

7. Online Downloads

8. Itunes: currently the second largest music retailer in America. have sold to over 50million people. the iTunes store offers the world’s largest music catalogue of over 6 million songs.

9. P2P Networks the cost of sharing the music, on the part of the user, is quite low. constant stream of readily available music. Quite literally, free.

10. Strengths Of Real Groovy Large Back Catalogue Diversification

11. And most of all.. A killer attitude! (Nigel Merret, the Managing Director of JB Hi-Fi) “Price is important, but so is range, and knowledgeable staff.”

12. Opportunities? Another Store Wider Range on Online Store Become a Niche market seller?

13. Image Bibliography http://www.sunlink.ucf.edu/presentations/fetc2004/ http://rcd.typepad.com/rcd/ http://www.jbhifi.co.nz http://bp2.blogger.com/ http://blogs.zdnet.com/Apple/images/ http://en.wikipedia.org/ http://farm1.static.flickr.com/ http://www.vintagetshirtstore.com http://www.nanachill.com/images/pics_flyers http://i137.photobucket.com/