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Ready For Social
The new dimension of social selling to businesses
6/9/2016 2
Page 2
 Social media has become full fledged sales and
marketing channel
 Consumer companies already employ smart
strategies to seize online/social opportunity.
 B2B is the next frontier – offering early mover
advantage
 Effective presence in social media space drives
brand awareness and expands the sales funnel
”BUT”
 Resources are tight and opening a new sales
channel requires expertise and focus
 Social media requires new communication habits
that are uncomfortable for many B2B sales
people
Social Media: The Next Big Thing in
B2B
6/9/2016 3
Page 3
ReadyForSocial solves daily headache of consistent, successful presence on social media
and enables companies to drive awareness, customer conversation and conversion.
ReadyForSocial is here to:
 Serve medium and large companies looking for fast market traction
 Deliver a single, tiered, streamlined, secure, cloud-based social media communication hub
 Provide marketing with a managed repository for content driving brand-awareness/conversion in social
media
 Enable sales teams to safely participate in Social Selling and become online thought leaders
 Our services range from providing social media hub to full outsourcing of your social media activities
B2B Companies: Be ReadyForSocial™
6/9/2016 4
Page 4
The key to success in social media is direct engagement between people representing your company
and prospects/customers. Start now and your solution can be deployed in less then 2 weeks.
ReadyForSocial Tool: Easy Start to
Social Media
ReadyForSocial tool enables sales teams to
get your marketing content and share it on
LinkedIn and Twitter to start the engagement.
All content in one place
Connected to personal social accounts
Supporting instant sharing or scheduling
ReadyForSocial tool gives marketing team
control over the execution and much needed
analytics to drive improvement
Control over shared content
Suggested posts
Analytics
6/9/2016 5
Page 5
Very Easy to Get Started
Your users sign up (we
check against their email
domain and/or a list you
provide us)
Watch a 15 minute how-
to video and you are
good to go!
Somebody in your company
becomes ReadyForSocial
super-administrator
Leave us your contact details and
a little info about your business
We check in with
you and tailor our
services to fit your
business
6/9/2016 6
Page 6
Filling in the profile and connecting LinkedIn and Twitter
Great Experience For Your Users
Applying for credentials
Selecting content, Scheduling and Posting
6/9/2016 7
Page 7
Additional Services to Get a Head Start
Moving into social media space can strain your
resources and requires skills that your team
might not currently have
ReadyForSocial enables you to be successful
fast with our MoveFastTM program:
 We will build the strategy for you
 Find/create the right content to share
 Train your sales team to effectively use
Social Selling
 Create and run a program that will drive
sales results
 Set up right metrics and measure the
effectiveness of social selling using your
CRM
6/9/2016 8
Page 8
KPIs & Analytics For Your Leaders
 Social Selling Effectiveness
 Sales team adoption
 Social media interactions
 Content Marketing Effectiveness
 Popularity of content and campaigns
 Share-ability of content and campaigns
 Response of your prospects Sales…
Client…
4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.82 2
3
5
Sales Engagement Sales Shares
Client Engagement
Monitor your success and identify opportunities for improvement. ReadyForSocial
will provide you information about both engagement of your workforce and
prospects as well as about the traction of your content.
6/9/2016 9
Page 9
We've have the proven experience in
delivering business results in social media
and a Product designed to get fast traction
and drive engagement
Why ReadyForSocial™?
Milan Ruzicka
Principal & Co-Founder
B2B Marketing and Product Executive
Global experience in 15+ markets
Passionate about innovation & growth
Sander Biehn
Co-Founder & Principal of Thought Horizon
Sales Executive, Social Media Thought Leader
20+ years of driving B2B sales and crushing quota
Passionate about customers and sales
`
An Experienced Team of Founders

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"Ready for Social" introduction

  • 1. Ready For Social The new dimension of social selling to businesses
  • 2. 6/9/2016 2 Page 2  Social media has become full fledged sales and marketing channel  Consumer companies already employ smart strategies to seize online/social opportunity.  B2B is the next frontier – offering early mover advantage  Effective presence in social media space drives brand awareness and expands the sales funnel ”BUT”  Resources are tight and opening a new sales channel requires expertise and focus  Social media requires new communication habits that are uncomfortable for many B2B sales people Social Media: The Next Big Thing in B2B
  • 3. 6/9/2016 3 Page 3 ReadyForSocial solves daily headache of consistent, successful presence on social media and enables companies to drive awareness, customer conversation and conversion. ReadyForSocial is here to:  Serve medium and large companies looking for fast market traction  Deliver a single, tiered, streamlined, secure, cloud-based social media communication hub  Provide marketing with a managed repository for content driving brand-awareness/conversion in social media  Enable sales teams to safely participate in Social Selling and become online thought leaders  Our services range from providing social media hub to full outsourcing of your social media activities B2B Companies: Be ReadyForSocial™
  • 4. 6/9/2016 4 Page 4 The key to success in social media is direct engagement between people representing your company and prospects/customers. Start now and your solution can be deployed in less then 2 weeks. ReadyForSocial Tool: Easy Start to Social Media ReadyForSocial tool enables sales teams to get your marketing content and share it on LinkedIn and Twitter to start the engagement. All content in one place Connected to personal social accounts Supporting instant sharing or scheduling ReadyForSocial tool gives marketing team control over the execution and much needed analytics to drive improvement Control over shared content Suggested posts Analytics
  • 5. 6/9/2016 5 Page 5 Very Easy to Get Started Your users sign up (we check against their email domain and/or a list you provide us) Watch a 15 minute how- to video and you are good to go! Somebody in your company becomes ReadyForSocial super-administrator Leave us your contact details and a little info about your business We check in with you and tailor our services to fit your business
  • 6. 6/9/2016 6 Page 6 Filling in the profile and connecting LinkedIn and Twitter Great Experience For Your Users Applying for credentials Selecting content, Scheduling and Posting
  • 7. 6/9/2016 7 Page 7 Additional Services to Get a Head Start Moving into social media space can strain your resources and requires skills that your team might not currently have ReadyForSocial enables you to be successful fast with our MoveFastTM program:  We will build the strategy for you  Find/create the right content to share  Train your sales team to effectively use Social Selling  Create and run a program that will drive sales results  Set up right metrics and measure the effectiveness of social selling using your CRM
  • 8. 6/9/2016 8 Page 8 KPIs & Analytics For Your Leaders  Social Selling Effectiveness  Sales team adoption  Social media interactions  Content Marketing Effectiveness  Popularity of content and campaigns  Share-ability of content and campaigns  Response of your prospects Sales… Client… 4.3 2.5 3.5 4.5 2.4 4.4 1.8 2.82 2 3 5 Sales Engagement Sales Shares Client Engagement Monitor your success and identify opportunities for improvement. ReadyForSocial will provide you information about both engagement of your workforce and prospects as well as about the traction of your content.
  • 9. 6/9/2016 9 Page 9 We've have the proven experience in delivering business results in social media and a Product designed to get fast traction and drive engagement Why ReadyForSocial™? Milan Ruzicka Principal & Co-Founder B2B Marketing and Product Executive Global experience in 15+ markets Passionate about innovation & growth Sander Biehn Co-Founder & Principal of Thought Horizon Sales Executive, Social Media Thought Leader 20+ years of driving B2B sales and crushing quota Passionate about customers and sales ` An Experienced Team of Founders