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Reader Profile

  • 1. READER PROFILE ON AVERAGE, READERS SPEND PER MONTH: FEMALE: 71% £30 ON CLOTHING MALE: 21% £20 ON MUSIC AVERAGE AGE: 18 £10 ON DVDs WORKING FULL TIME: 37% 90% OF READERS USE THE WORKING PART TIME: INTERNET REGULARLY 17% STILL IN EDUCATION: 83% OF READERS DOWNLOAD 46% MUSIC DIGITALLY